CRM: Profiting from understanding customer needs

Business Horizons

Volumn 47, Issue 5, 2004, Pages 45-52

  Stringfellow, Anne ^a   Winter, Nie ^a   Bowen, David ^a  

^a Garvin School of International Management   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4444344340     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2004.07.008     Document Type: Article

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