Eye tracking study on the impact of the manufacturer's logo and multilingual description on drug selection performance

Proceedings of the Human Factors and Ergonomics Society

Volumn , Issue , 2006, Pages 1112-1116

  Bojko, Agnieszka ^a   Buffardi, Kevin ^a   Lew, Gavin ^a   Israelski, Edmond ^b  

^a User Centric Inc   (United States)

^b ABBOTT LABORATORIES   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DRUG SELECTION; LABEL ELEMENTS; MULTILINGUAL DESCRIPTION;

DATA PROCESSING; DRUG PRODUCTS; ERROR ANALYSIS; USER INTERFACES;

EYE MOVEMENTS;

EID: 44349145921     PISSN: 10711813     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (8)

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2. th Annual Meeting of the Human Factors and Ergonomics Society.
3. Fitts, P. M., Jones, R. E., & Milton, J. L. (1950). Eye movements of aircraft pilots during instrument-landing approaches. Aeronautical Engineering Review, 9(2), 24-29.
4. Goldberg, J. H. and Kotval, X. P. (1998). Eye movement-based evaluation of the computer interface. In Kumar, S. K. (Ed.), Advances in Occupational Ergonomics and Safety, Amsterdam: IOS Press, 529-532.
5. Halverson, T. & Hornof, A. J. (2004). Local density guides visual search: sparse groups are first and faster. Proceedings of the 48th Annual Meeting of the Human Factors and Ergonomics Society.
6. Kahneman, D. (1973). Attention and Effort. Englewood Cliffs, NJ: Prentice-Hall.
7. Kotval, X. P. & Goldberg, J. H. (1998). Eye movements and interface components grouping: an evaluation method. Proceedings of the 42nd Annual Meeting of the Human Factors and Ergonomics Society.
8. Quinn, A., Bojko, A., Gaddy, C., & Israelski, E. (2006). Improving prescription drug labels: "Can you read me now?" Ergonomics in Design, Vol. 14, No. 1.