Retail price promotion influences for product varieties in grocery stores: Evidence from Spain

International Journal of Retail and Distribution Management

Volumn 36, Issue 6, 2008, Pages 494-517

  Martínez Ruiz, María Pilar ^a   Mollá Descals, Alejandro ^b  

^a UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

^b UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Pricing; Promotional methods; Retailing; Spain

Indexed keywords

EID: 44249126468     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550810873956     Document Type: Article

References (25)