The curse of competitiveness: How advice from experienced colleagues and training can hurt marketing profitability

Journal of Marketing

Volumn 72, Issue 3, 2008, Pages 32-47

  Kalra, Ajay ^a   Soberman, David A ^b  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b INSEAD ^*

Author keywords

Competition; Corporate training; Dynamic games; Knowledge transfer; Noncooperative; Planning process

Indexed keywords

EID: 44149122447     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.3.32     Document Type: Article

References (67)