A reinquiry into the influence of simple and complex tropes in the advertising context

Journal of Marketing Theory and Practice

Volumn 16, Issue 2, 2008, Pages 163-172

  Stella, Jason R ^a   Adam, Stewart ^a  

^a DEAKIN UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 44149098520     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679160206     Document Type: Article

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