Assessing new product development practices and performance: Establishing crucial norms

The Journal of Product Innovation Management

Volumn 10, Issue 4, 1993, Pages 273-290

  Page, Albert L ^a  

^a NONE

Author keywords

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Indexed keywords

EID: 43949166101     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1016/0737-6782(93)90071-W     Document Type: Article

References (32)

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4. A report on the development of a research agenda for the Product Development and Management Association
5. An investigation into the new product process: Steps, deficiencies and impact
6. The hidden costs of accelerated product development
7. New product failure rates: A reprise
8. New product failure rates—facts and fallacies
9. Marketing research and the new product failure rate
10. Japanese and British companies compared: Contributing factors to success and failure in NPD
11. A profile of the new product professional
12. Principles versus practice in new product planning
13. An interim report on measuring product development success and failure
14. How experienced new product innovators organize
15. Success factors in product innovation: A selective review of the literature
16. Collapsing new product development: Six case studies
17. New product models: Practice, shortcomings and desired improvements
18. New product development practices of industrial marketers
19. Significant issues for the future of product innovation
20. Motivating the troops: The role of compensation in the product development process
21. Survey: New product failure is top management's fault
22. A survey of major approaches for accelerating new product development
23. Faster new product development
24. The new product development game
25. Speeding new ideas to market