A comparative analysis of shopping behavior in Hispanic and non-Hispanic market areas

Journal of Retailing

Volumn 70, Issue 3, 1994, Pages 231-251

  Mulhern, Francis J ^a   Williams, Jerome D ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 43949153122     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/0022-4359(94)90034-5     Document Type: Article

References (48)

1. Advertising Age
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3. Determinant Attributes in Retail Patronage Seasonal Temporal Regional and International and International Comparisons
4. The Hispanic Market: Getting Down to Cases
5. Price Induced Patterns of Competition
6. The Robustness of Retail-Level Price Elasticity Estimates
7. The Intensity of Ethnic Affiliation A Study of the Sociology of Hispanic Consumption
8. Hispanic Coupon Usage The Impact of Strong and Weak Ethnic Identification
9. Marketers Map Hispanic Plans
10. Are Two Americans Emerging?
11. Shopping Opinions of Mexican-American Consumers: A Comparative Analysis
12. Cross-Cultural Influences on Buyer Behavior: The Impact of Hispanic Ethnicity
13. A Model for Managing System Conflict During Franchise Expansion
14. An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity
15. Measuring the Effect of Retail Store Promotions on Brand and Store Substitution
16. Study Discounts Culture as Basis of Brand Loyalty Among Hispanics
17. Trends in the Residential Segregation of Blacks, Hispanics, and Asians: 1970–1980
18. Hispanic Migration and Population Redistribution in the US
19. Implicit Price Bundling of Retail Products A Multiproduct Approach to Maximizing Store Profitability
20. Characteristics of Hispanic Consumers in the Los Angeles Times Data Base
21. Characteristics of Mexican Consumers
22. Hispanic Opportunities
23. Marketing to the Hispanic Community
24. The Price Elasticity of Selective Demand A Meta-Analysis of Econometric Models of Sales
25. Ethnic Migration Assimilation and Consumption
26. Assessing the Impact of Retail Price Promotions on Product Substitution Complementary Purchase and Interstore Sales Displacement
27. Strong-Weak Hispanic Identification Shopping and Media Behavior Differences
28. A Note on Generic Purchaser Generalizations and Subcultural Variations
29. Shopping Related Characteristics of Mexican-Americans and Blacks
30. Assessing the Impact of Short-Term Supermarket Strategy Variables
31. An Efficient Method of Estimating Seemingly Unrelated Regression and Tests for Aggregation Bias