Platform differentiation plan for platform leverage across market niches

CIRP Annals - Manufacturing Technology

Volumn 57, Issue 1, 2008, Pages 141-144

  Cai, Y L ^a   Nee, A Y C ^a,b   Lu, W F ^a,b  

^a SINGAPORE MIT ALLIANCE   (Singapore)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Design method; Product design methodology; Product platform leverage strategy

Indexed keywords

ELECTRONIC EQUIPMENT; PRODUCT DESIGN; PRODUCT DEVELOPMENT;

COMPONENTS SHARING; DESIGN METHOD; DIFFERENTIATION INDEX; PRODUCT PLATFORM LEVERAGE STRATEGIES;

STRATEGIC PLANNING;

EID: 43649107258     PISSN: 00078506     EISSN: 17260604     Source Type: Journal    
DOI: 10.1016/j.cirp.2008.03.088     Document Type: Article

References (7)

1. Meyer M.H., and Lehnerd A.P. The Power of Product Platforms-Building Value and Cost Leadership (1997), The Free Press, New York
2. Porter M.E. Competitive Advantage: Creating and Sustaining Superior Performance (1985), Free Press/Collier Macmillan, New York/London
3. Robertson D., and Ulrich K. Planning for Product Platforms. Sloan Management Review 39 4 (1998) 19-31
4. Ong S.K., Xu Q.L., and Nee A.Y.C. Design Reuse Methodology for Product Family Design. Annals of the CIRP 55/1 (2006) 161-164
5. Green P.E., and Srinivasan V. Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice. Journal of Marketing 54 (1990) 3-19
6. Ulrich K. The Role of Product Architecture in the Manufacturing Firm. Research Policy 24 (1995) 419-440
7. Moore W.L., Louvier J.J., and Verma R. Using Conjoint Analysis to Help Design Product Platforms. Journal of Product Innovation Management 16 (1999) 27-39