Transit market research using structural equation modeling and attitudinal market segmentation

Transport Policy

Volumn 15, Issue 3, 2008, Pages 186-195

  Shiftan, Yoram ^a   Outwater, Maren L ^b   Zhou, Yushuang ^c  

^a TECHNION ISRAEL INSTITUTE OF TECHNOLOGY   (Israel)

^b Puget Sound Regional Council   (United States)

^c CAMBRIDGE SYSTEMATICS INC   (United States)

Author keywords

Attitude toward travel; Market segmentation; Structural equation modeling; Transit marketing

Indexed keywords

EQUATION; MARKETING; MODELING; PUBLIC TRANSPORT; SEGMENTATION; TRAVEL BEHAVIOR;

NORTH AMERICA; UNITED STATES; UTAH;

EID: 43449129150     PISSN: 0967070X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tranpol.2008.03.002     Document Type: Article

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