Political marketing matters: Identifying the effect of candidate positioning in congressional elections

Journal of Political Marketing

Volumn 6, Issue 4, 2008, Pages 33-50

  Burton, Michael John ^a  

^a OHIO UNIVERSITY   (United States)

Author keywords

Elections; Evaluation; Political marketing; Positioning; Race; Strategy

Indexed keywords

EID: 43449090094     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v06n04_02     Document Type: Article

References (63)