The effects of aging on brand attitude measurement

Journal of Consumer Marketing

Volumn 21, Issue 4, 2004, Pages 264-273

  Jayanti, Rama K ^a   McManamon, Mary K ^b   Whipple, Thomas W ^b  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b Lake Erie College   (United States)

Author keywords

Age groups; Attitude surveys; Consumer behaviour; Memory

Indexed keywords

EID: 4344655449     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410542174     Document Type: Article

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