Investigating impulse buying and variety seeking: Towards a general theory of hedonic purchase behaviors

Advances in Consumer Research

Volumn 33, Issue , 2006, Pages 388-389

  Sharma, Piyush ^a   Sivakumaran, Bharadhwaj ^b   Marshall, Roger ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b INDIAN INSTITUTE OF TECHNOLOGY   (India)

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EID: 43249115930     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (15)