Pretty woman or Erin Brockovich? Unconscious and conscious reactions to commercials and movies shaped by fairy tale archetypes-results from two experimental studies

Advances in Consumer Research

Volumn 33, Issue , 2006, Pages 163-174

  Gröppel Klein, Andrea ^a   Domke, Anja ^a   Bartmann, Benedikt ^a  

^a EUROPEAN UNIVERSITY VIADRINA   (Germany)

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Indexed keywords

EID: 43249111802     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (50)