Is a picture worth a thousand words? Influence of graphic illustration on framed advertisements

Advances in Consumer Research

Volumn 33, Issue , 2006, Pages 104-112

  Chang, Chun Tuan ^a  

^a NATIONAL UNIVERSITY OF KAOHSIUNG   (Taiwan)

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EID: 43249098390     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (44)