The presence of reference price: How value can appear convergent to buyers and sellers

Advances in Consumer Research

Volumn 33, Issue , 2006, Pages 237-241

  Lin, Chien Huang ^a   Chuang, Shih Chieh ^b   Kung, Chaang Yung ^b  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b Chao yang University of Technology

Author keywords

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Indexed keywords

EID: 43249095258     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (36)