Comparing apples to oranges

Marketing Research

Volumn 20, Issue 1, 2008, Pages 29-34

  Bacon, Lynd ^a   Lenk, Peter ^b   Seryakova, Katya ^c   Veccia, Ellen ^c  

^a Loma Buena Associates

^b UNIVERSITY OF MICHIGAN   (United States)

^c Knowledge Networks Inc   (United States)

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Indexed keywords

EID: 42949129754     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Short Survey

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