Dynamics of entertainment and affect in a super bowl audience: A multilevel approach

Communication Research

Volumn 35, Issue 3, 2008, Pages 398-420

  David, Prabu ^a   Horton, Brian ^b   German, Tom ^c  

^a OHIO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^c MUSKINGUM COLLEGE   (United States)

Author keywords

Affect; Audience response; Ecological momentary assessments; Entertainment; Longitudinal analysis; Multilevel analysis; Sports television

Indexed keywords

EID: 42949125816     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650208315965     Document Type: Article

References (37)