Increased advertising of medicines on New Zealand television since 2001

New Zealand Medical Journal

Volumn 121, Issue 1271, 2008, Pages 121-122

  Wijesinghe, Pushpa Ranjan ^a   Norris, Pauline ^b  

^a Post Graduate Institute of Medicine   (Sri Lanka)

^b UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

NON PRESCRIPTION DRUG; DRUG;

CONSUMER; DRUG INFORMATION; DRUG MARKETING; LETTER; NEW ZEALAND; SELF MEDICATION; TELEVISION VIEWING; ADVERTIZING; STATISTICS; TELEVISION;

ADVERTISING AS TOPIC; NEW ZEALAND; PHARMACEUTICAL PREPARATIONS; TELEVISION;

EID: 42949090910     PISSN: None     EISSN: 11758716     Source Type: Journal    
DOI: None     Document Type: Letter

References (5)

1. Toop L, Richards D, Dowell T, et al. Direct to consumer advertising of prescription drugs in New Zealand: For health or for profit: Report to the Minister of Health supporting the case for a ban on DTCA. 2003, University of Otago: Christchurch. p61. http://www.chmeds.ac.nz/ report.pdf
2. Researched Medicines Industry Association of New Zealand. DTC advertising can enhance public health. The case for direct-to-consumer prescription medicine advertising. 2000, Researched Medicines Industry Association of New Zealand.
3. Mintzes B. For and Against: Direct consumer advertising is medicalising normal human experience. BMJ. 2002;324:908-11.
4. Conrad P. The Shifting Engines of Medicalization. Journal of Health and Social Behavior. 2005;46:3-14.
5. Norris P, Nelson L, Ling KL, et al. Advertising of medicines on New Zealand television. N Z Med J. 2005;118(1215). http://www.nzma.org.nz/ journal/118-1215/1462