Blogs and the corporation: Managing the risk, reaping the benefits

Journal of Business Strategy

Volumn 29, Issue 3, 2008, Pages 4-12

  Cox, Joshua L ^a   Martinez, Eric R ^b   Quinlan, Kevin B ^c  

^a Mercy Health System   (United Kingdom)

^b IBM   (United Kingdom)

^c United Airlines Corporation   (United States)

Author keywords

Communication; Corporate communications; Worldwide web

Indexed keywords

EID: 42649129336     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660810873164     Document Type: Article

References (18)

1. BBC Online (2006), “Blogosphere sees healthy growth”, BBC Online, 11 August.
2. Blood, R. (2002), The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog, Perseus Publishing, Cambridge, MA.
3. Carmichael, J. and Helwig, S. (2006a), Corporate Weblogging Best Practices: A Guide for Enterprises Seeking to Leverage Corporate Blogs, University of Wisconsin-Madison E-Business Consortium.
4. Carmichael, J. and Helwig, S. (2006b), Corporate Weblogging Best Practices: A Guide for Enterprises seeking to Leverage Corporate Blogs, University of Wisconsin-Madison E-Business Consortium, p. 5.
5. DeFelice, A. (2006), “A new marketing medium”, Speech Technology Magazine, January 1.
6. Harmanci, R. (2005), “Time to get a life – pioneer blogger Justin Hall bows out at 31”, San Francisco Chronicle, February 20.
7. Jones, D. (2005), “CEOs refused to get tangled up in messy blogs”, USA Today, 10 May.
8. Jusko, J. (2006), “Unconvinced: top executives uncertain about benefits of corporate blogs”, June, available at: www.industryweek.com.
9. Lee, S., Hwang, T. and Lee, H. (2006), “Corporate blogging strategies of the Fortune 500 companies”, Management Decision, Vol. 44 No. 3, pp. 316-334.
10. Lyons, D. (2005), “Attack of the blogs”, Forbes, November.
11. McArthur, R., Bruza, P.D. and Song, D. (2005), “Policy conformance in the corporate blog space”, WWW2005 Workshop on Policy Management for the Web, Chiba, 10 May, available at: http://kmi.open.ac.uk/people/dawei/papers/sun-blog-workshop-paper-v3.pdf.
12. Merholz, P. (1999), “It's the links, stupid”, The Economist, 20 April.
13. Millette, E. (2005), “Attack of the blogs”, Forbes, November 14.
14. Morpheme Tales (2006), Morpheme Tales, available at: http://morphemetales.blogspot.com/2006/10/statistics-on-fired-bloggers.html.
15. Peslak, A.R. (2002), “An analysis of regional and demographic differences in United States internet usage”, First Monday, December.
16. Quinlan, B. (2007), (Google software developer), personal communication, April.
17. Ramos, L., Li, C., Kim, P. and Joseph, J. (2006), “B2B marketers: are you ready to blog?“, Best practices, Forrester.
18. Wilson, E. (2005), “The six simple principles of viral marketing”, Web Marketing Today, February 1, p. 2005.