The right way to manage unprofitable customers

Harvard Business Review

Volumn 86, Issue 4, 2008, Pages

  Mittal, Vikas ^a   Sarkees, Matthew ^b   Murshed, Feisal ^c  

^a RICE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c TOWSON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 42549091584     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (0)