Marketing + MIS = E-service

Communications of the ACM

Volumn 46, Issue 6, 2003, Pages 53-55

  Hoffman, K Douglas ^a  

^a Department of Ecosystem Science and Sustainability   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

AIRLINE RESERVATION SYSTEMS; APPLICATION SERVICE PROVIDER (ASP); E-SERVICES; MICROSOFT (CO);

COMPUTER SOFTWARE; CUSTOMER SATISFACTION; ENTERPRISE RESOURCE PLANNING; INFORMATION TECHNOLOGY; INTERNET; MANAGEMENT INFORMATION SYSTEMS; MARKETING; ONLINE SYSTEMS; XML;

ELECTRONIC COMMERCE;

EID: 4243164503     PISSN: 00010782     EISSN: None     Source Type: Journal    
DOI: 10.1145/777313.777340     Document Type: Review

References (11)

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4. Kelley, S.W., Donnelly, J.H., and Skinner, S.J. Customer participation in service production and delivery. J. Retailing, 66 (Fall 1990), 315-335.
5. LaMonica, M. Filling in the picture on Web services. Infoworld 23 (Mar. 19, 2001), 5.
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11. Zeithaml, V.A., Parasuraman, A., and Berry, L.L. Problems and strategies in services marketing. J. Marketing 49 (Spring 1985), 33-46.