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Volumn 46, Issue 6, 2003, Pages 53-55

Marketing + MIS = E-service

Author keywords

[No Author keywords available]

Indexed keywords

AIRLINE RESERVATION SYSTEMS; APPLICATION SERVICE PROVIDER (ASP); E-SERVICES; MICROSOFT (CO);

EID: 4243164503     PISSN: 00010782     EISSN: None     Source Type: Journal    
DOI: 10.1145/777313.777340     Document Type: Review
Times cited : (50)

References (11)
  • 2
    • 4243068054 scopus 로고    scopus 로고
    • How HP carves out the market
    • Nov. 13
    • Greenemeier, L. How HP carves out the market. Informationwcek 812 (Nov. 13, 2000), 64-68.
    • (2000) Informationwcek , vol.812 , pp. 64-68
    • Greenemeier, L.1
  • 4
    • 0000957697 scopus 로고
    • Customer participation in service production and delivery
    • Fall
    • Kelley, S.W., Donnelly, J.H., and Skinner, S.J. Customer participation in service production and delivery. J. Retailing, 66 (Fall 1990), 315-335.
    • (1990) J. Retailing , vol.66 , pp. 315-335
    • Kelley, S.W.1    Donnelly, J.H.2    Skinner, S.J.3
  • 5
    • 4243072468 scopus 로고    scopus 로고
    • Filling in the picture on Web services
    • Mar. 19
    • LaMonica, M. Filling in the picture on Web services. Infoworld 23 (Mar. 19, 2001), 5.
    • (2001) Infoworld , vol.23 , pp. 5
    • Lamonica, M.1
  • 7
    • 4243115869 scopus 로고    scopus 로고
    • Ready to shift to an ASP?
    • Morency J. Ready to shift to an ASP? Communications News 37, 6 (2000), 88-90.
    • (2000) Communications News , vol.37 , Issue.6 , pp. 88-90
    • Morency, J.1
  • 8
    • 0032622563 scopus 로고    scopus 로고
    • Cyberservice: Taming service marketing problems with the World Wide Web
    • Pitt, L.F., Berthon, P., and Watson, R.T. Cyberservice: Taming service marketing problems with the World Wide Web. Business Horizons 42, 1 (1999), 11-18.
    • (1999) Business Horizons , vol.42 , Issue.1 , pp. 11-18
    • Pitt, L.F.1    Berthon, P.2    Watson, R.T.3
  • 9
    • 4243088910 scopus 로고    scopus 로고
    • Financial ASPs deliver apps on tap
    • Schmerken, I. Financial ASPs deliver apps on tap. Wall Street & Technology 18, 5 (2000), 46-54.
    • (2000) Wall Street & Technology , vol.18 , Issue.5 , pp. 46-54
    • Schmerken, I.1
  • 10
    • 84993076214 scopus 로고    scopus 로고
    • The wireless Web
    • Mar.
    • Vetter, R. The wireless Web. Commun. ACM 44, 3 (Mar. 2001), 60-61.
    • (2001) Commun. ACM , vol.44 , Issue.3 , pp. 60-61
    • Vetter, R.1
  • 11
    • 0002344732 scopus 로고
    • Problems and strategies in services marketing
    • Spring
    • Zeithaml, V.A., Parasuraman, A., and Berry, L.L. Problems and strategies in services marketing. J. Marketing 49 (Spring 1985), 33-46.
    • (1985) J. Marketing , vol.49 , pp. 33-46
    • Zeithaml, V.A.1    Parasuraman, A.2    Berry, L.L.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.