Critical appraisal of apparently evidence-based written advertising in Pakistan

Pharmacy World and Science

Volumn 30, Issue 3, 2008, Pages 216-221

  Rohra, Dileep Kumar ^a   Bashir, Muhammad Umair ^a   Khwaja, Ummey Aymen ^b   Nazir, Muhammad Ressam ^a  

^a AGA KHAN UNIVERSITY   (Pakistan)

^b DOW UNIVERSITY OF HEALTH SCIENCES   (Pakistan)

Author keywords

Advertisements; Drug promotion; Evidence based advertising; Marketing; Pakistan

Indexed keywords

AMOXICILLIN; CLARITHROMYCIN; COTRIMOXAZOLE; LANSOPRAZOLE; METRONIDAZOLE; OMEPRAZOLE; SIBUTRAMINE;

ARTICLE; DATA ANALYSIS; DRUG INFORMATION; DRUG MARKETING; HEALTH PROMOTION; MEDICAL LITERATURE; PAKISTAN; REFERENCE DATABASE;

ADVERTISING AS TOPIC; DOCUMENTATION; EVIDENCE-BASED MEDICINE; FAMILY PRACTICE; HUMANS; PAKISTAN; PAMPHLETS; PATIENT EDUCATION AS TOPIC;

EID: 42249097250     PISSN: 09281231     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11096-007-9170-7     Document Type: Article

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