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Volumn 188, Issue 1, 2008, Pages 13-14

Do advertisements in clinical software influence prescribing?

Author keywords

[No Author keywords available]

Indexed keywords

AUSTRALIA; COMPUTER PROGRAM; DOCTOR PATIENT RELATION; DRUG INDUSTRY; DRUG MARKETING; GENERAL PRACTITIONER; MEDICAL LITERATURE; NOTE; PRESCRIPTION; ADVERTIZING; ARTICLE; CLINICAL PRACTICE; HUMAN; QUESTIONNAIRE; STATISTICS;

EID: 42149194397     PISSN: 0025729X     EISSN: 13265377     Source Type: Journal    
DOI: 10.5694/j.1326-5377.2008.tb01496.x     Document Type: Note
Times cited : (2)

References (10)
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    • Australian Government Corporation and Markets Advisory Committee. The social responsibility of corporations. Canberra: The Committee, 2006. http://www.camac.gov.au/camac/camac.nsf/byHeadline/PDFFinal+Reports+2006/ $file/CSR_Report.pdf (accessed Sep 2007).
    • Australian Government Corporation and Markets Advisory Committee. The social responsibility of corporations. Canberra: The Committee, 2006. http://www.camac.gov.au/camac/camac.nsf/byHeadline/PDFFinal+Reports+2006/ $file/CSR_Report.pdf (accessed Sep 2007).
  • 2
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    • The effect of advertising in clinical software on general practitioners' prescribing behaviour
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    • (2008) Med J Aust , vol.188 , pp. 15-20
    • Henderson, J.1    Miller, G.2    Pan, Y.3    Britt, H.4
  • 5
    • 65649088975 scopus 로고    scopus 로고
    • Garai PR. Advertising and promotion of drugs. In: Talalay P, editor. Drugs in our society. Baltimore: Johns Hopkins University Press, 1964. http://www.healthyskepticism.org/publications/editions/2003/10.php (accessed Sep 2007).
    • Garai PR. Advertising and promotion of drugs. In: Talalay P, editor. Drugs in our society. Baltimore: Johns Hopkins University Press, 1964. http://www.healthyskepticism.org/publications/editions/2003/10.php (accessed Sep 2007).
  • 6
    • 65649119256 scopus 로고    scopus 로고
    • Analysis of ROI for pharmaceutical promotion (ARPP)
    • accessed Sep 2007
    • Wittink D. Analysis of ROI for pharmaceutical promotion (ARPP). RxPromoROI, 2002. http://www.rxpromoroi.org/arpp/media/ arpp_handout_0927.pdf (accessed Sep 2007).
    • (2002) RxPromoROI
    • Wittink, D.1
  • 7
    • 23044488758 scopus 로고    scopus 로고
    • Pharmaceutical advertisements in prescribing software: An analysis
    • Harvey KJ, Vitry AI, Roughead E, et al. Pharmaceutical advertisements in prescribing software: an analysis. Med J Aust 2005; 183: 75-79.
    • (2005) Med J Aust , vol.183 , pp. 75-79
    • Harvey, K.J.1    Vitry, A.I.2    Roughead, E.3
  • 8
    • 0346147087 scopus 로고    scopus 로고
    • Healthy Skepticism's new AdWatch: Understanding drug promotion
    • Mansfield PR. Healthy Skepticism's new AdWatch: understanding drug promotion. Med J Aust 2003; 179: 644-645.
    • (2003) Med J Aust , vol.179 , pp. 644-645
    • Mansfield, P.R.1
  • 9
    • 0002872955 scopus 로고    scopus 로고
    • The elaboration likelihood model: Current status and controversies
    • Chaiken S, Trope Y, editors, New York: Guilford Press
    • Petty RE, Wegener DT. The elaboration likelihood model: current status and controversies. In: Chaiken S, Trope Y, editors. Dual process theories in social psychology. New York: Guilford Press, 1999: 41-72.
    • (1999) Dual process theories in social psychology , pp. 41-72
    • Petty, R.E.1    Wegener, D.T.2
  • 10
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    • Responsiveness of physician prescription behaviour to salesforce effort: An individual level analysis
    • Manchanda P, Chintagunta P. Responsiveness of physician prescription behaviour to salesforce effort: an individual level analysis. Marketing Letters 2004; 15: 129-145.
    • (2004) Marketing Letters , vol.15 , pp. 129-145
    • Manchanda, P.1    Chintagunta, P.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.