New product development 'according to Hoyle': Part 1 - The analogy

Journal of Engineering Design

Volumn 19, Issue 3, 2008, Pages 285-298

  Appleton, E A ^a   Short, T D ^a  

^a DURHAM UNIVERSITY   (United Kingdom)

Author keywords

Analogy; Card game; Hoyle; New product development

Indexed keywords

EID: 42149169727     PISSN: 09544828     EISSN: 14661837     Source Type: Journal    
DOI: 10.1080/09544820701402880     Document Type: Article

References (14)

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