Museum marketing: Understanding different types of audiences

Arts Marketing

Volumn , Issue , 2004, Pages 139-158

  Rentschler, Ruth ^a  

^a DEAKIN UNIVERSITY   (Australia)

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EID: 42049109671     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080472058     Document Type: Chapter

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