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Volumn 17, Issue 2, 2008, Pages 229-255

The output and profit contribution of information technology and advertising investments in banks

Author keywords

Advertising; Banks; IT capital; Output growth; Rate of return

Indexed keywords


EID: 41349115889     PISSN: 10429573     EISSN: 10960473     Source Type: Journal    
DOI: 10.1016/j.jfi.2007.10.001     Document Type: Article
Times cited : (50)

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