Targeting or tailoring?

Marketing Health Services

Volumn 28, Issue 1, 2008, Pages 32-37

  Schmid, Kristina L ^a   Rivers, Susan E ^a   Latimer, Amy E ^a   Salovey, Peter ^a,b  

^a YALE UNIVERSITY   (United States)

^b HEB Lab

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; DECISION MAKING; FINANCIAL MANAGEMENT; HUMAN; METHODOLOGY; ORGANIZATION AND MANAGEMENT; PERSUASIVE COMMUNICATION; UNITED STATES;

CHOICE BEHAVIOR; HUMANS; MARKETING OF HEALTH SERVICES; PERSUASIVE COMMUNICATION; UNITED STATES;

EID: 41149117489     PISSN: 10941304     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (0)