Can experiencing regret affect future consumer consumption of horticultural products?

Acta Horticulturae

Volumn 655, Issue , 2004, Pages 89-91

  Dennis, J H ^a   Behe, B K ^a   Page Jr , T J ^a   Spreng, R A ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Consumer satisfaction; Hanging baskets; Regret

Indexed keywords

EID: 41149107223     PISSN: 05677572     EISSN: None     Source Type: Book Series    
DOI: 10.17660/ActaHortic.2004.655.10     Document Type: Conference Paper

References (4)

1. Dennis, J.H., T.J. Page Jr., R.A. Spreng, and B.K. Behe. 2004a. The Determinants of Regret in Consume Purchase Situations. American Marketing Association Summer Educators Conference Proceedings. (Forthcoming).
2. Jöreskog, K.G. and D. Sörbom. 2003. LISREL 8.5: User's Reference Guide. Scientific Software, Mooresville IN.
3. National Gardening Association. 2001-2002. National Gardening Survey. Burlington, Vt.
4. Richins, M.L. 1997. Measuring Emotions in the Consumption Experience. J. of Consumer Research. 24: 127-146.