A more rational approach to new-product development

Harvard Business Review

Volumn 86, Issue 3, 2008, Pages

  Bonabeau, Eric ^a   Bodick, Neil ^c   Armstrong, Robert W ^b  

^a ICOSYSTEM CORPORATION   (United States)

^b Lilly Research Laboratories

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; DRUG INDUSTRY; HUMAN; ORGANIZATION; ORGANIZATION AND MANAGEMENT; UNITED STATES;

DRUG INDUSTRY; HUMANS; ORGANIZATIONAL CULTURE; ORGANIZATIONAL OBJECTIVES; PLANNING TECHNIQUES; UNITED STATES;

EID: 40949162504     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (0)