How to reach consumers in a market where DTC is not allowed

Journal of Medical Marketing

Volumn 8, Issue 2, 2008, Pages 159-168

  Ham, Chang Dae ^a   Jun, Jong Woo ^a   Lee, Hyung Seok ^a  

^a NONE

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EID: 40749122437     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5050123     Document Type: Article

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