Using the data mining approach to determine the product preferences of target customers

Proceedings - ICSSSM'07: 2007 International Conference on Service Systems and Service Management

Volumn , Issue , 2007, Pages

  Fu, Ke Jun ^a   Geng, Dian Ming ^a  

^a SHANDONG INSTITUTE OF BUSINESS AND TECHNOLOGY   (China)

Author keywords

Attribute relevance analysis; Customer service; Data mining; Decision tree classification; Rule extraction

Indexed keywords

CLASSIFICATION (OF INFORMATION); CUSTOMER SATISFACTION; DATA STRUCTURES; DECISION TREES; MOBILE PHONES; PRODUCT DEVELOPMENT;

ATTRIBUTE RELEVANCE ANALYSIS; CUSTOMER SERVICE; DECISION TREE CLASSIFICATION; RULE EXTRACTION;

DATA MINING;

EID: 40549102171     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICSSSM.2007.4280174     Document Type: Conference Paper

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