Ethnographic methods for new product development

Medical Device and Diagnostic Industry

Volumn 23, Issue 9, 2001, Pages 68-76

  Wilcox, Stephen B ^a   Reese, William J ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 40549095151     PISSN: 0194844X     EISSN: None     Source Type: Trade Journal    
DOI: None     Document Type: Article

References (4)

1. AW Wicker, "Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects," Journal of Social Issues25, no. 4 (1969): 41-78.
2. E Loftus and G Wells, Eyewitness Testimony: Psychological Perspectives (New York: Cambridge University Press, 1984).
3. RG Cooper, New Products: The Key Factors in Success (Chicago: American Marketing Association, 1990).
4. J Blomberg, "Social Interaction and Office Communication: Effects on User Evaluation of New Technologies," in Technology and the Transformation of White Collar Work, ed. R Kraut (Hilldale: Lawrence Erlbaum Associates, 1987) 195-210.