메뉴 건너뛰기




Volumn 30, Issue 3, 2004, Pages 245-254

Scope and structure of public relations: A technology driven view

Author keywords

Electronic communication; EXtensible Public Relations Language; Internet; XPRL

Indexed keywords


EID: 4043109940     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2004.05.001     Document Type: Article
Times cited : (12)

References (17)
  • 1
    • 0032162276 scopus 로고    scopus 로고
    • The transparent organisation and organised community
    • Badaracco C.H. The transparent organisation and organised community Public Relations Review 243 1998 265-272
    • (1998) Public Relations Review , vol.24 , Issue.3 , pp. 265-272
    • Badaracco, C.H.1
  • 2
    • 0037374453 scopus 로고    scopus 로고
    • Media relations and the Internet: How Fortune 500 company web sites assist journalists in news gathering
    • Callison C. Media relations and the Internet: How Fortune 500 company web sites assist journalists in news gathering Public Relations Review 291 2003 29-41
    • (2003) Public Relations Review , vol.29 , Issue.1 , pp. 29-41
    • Callison, C.1
  • 3
    • 0032162298 scopus 로고    scopus 로고
    • The Internet as potential equaliser: New leverage for confronting social irresponsibility
    • Coombes T.W. The Internet as potential equaliser: New leverage for confronting social irresponsibility Public Relations Review 243 1998 289-303
    • (1998) Public Relations Review , vol.24 , Issue.3 , pp. 289-303
    • Coombes, T.W.1
  • 4
    • 0003498104 scopus 로고    scopus 로고
    • Effective public relations
    • Englewood Cliffs, NJ: Prentice Hall
    • Cutlip S.M. Center A.H. & Broom G.M. 2000 Effective public relations. Englewood Cliffs, NJ: Prentice Hall
    • (2000)
    • Cutlip, S.M.1    Center, A.H.2    Broom, G.M.3
  • 7
    • 0008729343 scopus 로고    scopus 로고
    • Public relations on the net: Winning strategies to inform and influence the media, the investment community, the government, the public and more!
    • New York: AMACOM
    • Holtz S. (2002). Public relations on the net: Winning strategies to inform and influence the media, the investment community, the government, the public and more! New York: AMACOM
    • (2002)
    • Holtz, S.1
  • 8
    • 0033149357 scopus 로고    scopus 로고
    • The definition, dimensions, and domain of public relations
    • Hutton J.G. The definition, dimensions, and domain of public relations Public Relations Review 252 1999 199-214
    • (1999) Public Relations Review , vol.25 , Issue.2 , pp. 199-214
    • Hutton, J.G.1
  • 9
    • 85066205304 scopus 로고    scopus 로고
    • Explicating relationship management as a general theory of public relations
    • Ledingham J.A. Explicating relationship management as a general theory of public relations Journal of Public Relations Research 153 2003 181-198
    • (2003) Journal of Public Relations Research , vol.15 , Issue.3 , pp. 181-198
    • Ledingham, J.A.1
  • 10
    • 0038265795 scopus 로고    scopus 로고
    • Online public relations
    • London: Kogan Page
    • Phillips D. (2001). Online public relations. London: Kogan Page
    • (2001)
    • Phillips, D.1
  • 11
    • 4043148188 scopus 로고    scopus 로고
    • This is PR. Belmont CA: Wadsworth, Thomson Learning
    • Newsom D. Turk J.V.S. & Kruckeberg D. (1999). This is PR. Belmont, CA: Wadsworth, Thomson Learning
    • (1999)
    • Newsom, D.1    Turk, J.V.S.2    Kruckeberg, D.3
  • 12
  • 14
    • 84993012692 scopus 로고    scopus 로고
    • New approaches to communication management for transformation and change in organisations
    • Stroh U. Jaatinen M. New approaches to communication management for transformation and change in organisations Journal of Communication Management 62 2001 148-165
    • (2001) Journal of Communication Management , vol.6 , Issue.2 , pp. 148-165
    • Stroh, U.1    Jaatinen, M.2
  • 15
    • 0013464418 scopus 로고    scopus 로고
    • How activist organisations are using the Internet to build relationships
    • Taylor M. Kent M.L. White W.J. How activist organisations are using the Internet to build relationships Public Relations Review 273 2001 263-284
    • (2001) Public Relations Review , vol.27 , Issue.3 , pp. 263-284
    • Taylor, M.1    Kent, M.L.2    White, W.J.3
  • 16
    • 4043148189 scopus 로고    scopus 로고
    • The Death of Spin
    • Summary Report of the Institute of Public Relations/Public Relations Consultants Association Internet Commission. London: IPR
    • The Death of Spin. (2000). Summary Report of the Institute of Public Relations/Public Relations Consultants Association Internet Commission. London: IPR
    • (2000)


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.