Price discounts or coupon promotions: Does it matter?

Journal of Business Research

Volumn 57, Issue 9, 2004, Pages 933-941

  Kumar, V ^a   Madan, Vibhas ^b   Srinivasan, Srini S ^b  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b DREXEL UNIVERSITY   (United States)

Author keywords

Consumer welfare; Coupon promotion; Price promotion; Relative profitability; Sales expansion schemes

Indexed keywords

EID: 4043051646     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00489-7     Document Type: Article

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