Small-town consumers' disconfirmation of expectations and satisfaction with local independent retailers

International Journal of Retail and Distribution Management

Volumn 36, Issue 2, 2008, Pages 143-157

  Lee, Seung Eun ^a   Johnson, Kim K P ^b   Gahring, Sherri A ^b  

^a CENTRAL MICHIGAN UNIVERSITY   (United States)

^b Department of Design Housing and Apparel ^*  (United States)

Author keywords

Communities; Consumer behaviour; Customer satisfaction; Retailers; Small enterprises; United States of America

Indexed keywords

EID: 40249094648     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550810853084     Document Type: Article

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