Social marketing: No longer a sideshow

Studies in Family Planning

Volumn 39, Issue 1, 2008, Pages 69-72

  Harvey, Philip D ^a  

^a DKT International   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CONTRACEPTIVE AGENT;

ADVERTIZING; DEVELOPING COUNTRY; ECONOMICS; FAMILY PLANNING; HEALTH CARE QUALITY; HUMAN; NOTE; POVERTY; SOCIAL MARKETING;

ADVERTISING AS TOPIC; CONTRACEPTIVE AGENTS; DEVELOPING COUNTRIES; FAMILY PLANNING SERVICES; HUMANS; POVERTY; PROGRAM EVALUATION; SOCIAL MARKETING;

EID: 40149086014     PISSN: 00393665     EISSN: 17284465     Source Type: Journal    
DOI: 10.1111/j.1728-4465.2008.00152.x     Document Type: Note

References (9)

1. Chapman, Steven, Hibist Astatke, and Kimberly Ashburn 2005. "The performance of social marketing interventions in the developing world: A systematic review." Paper presented at the 2005 winter conference of the Society for Consumer Psychology, St. Pete Beach, FL, 24-28 February.
2. DKT International. 2006. 2005 Contraceptive Social Marketing Statistics. Washington, DC: DKT International.
3. Enterprise Editorial Group. 1989. "CSM halo effect cited in Bangladesh." Social Marketing Forum 17. McLean, VA: Enterprise Editorial Group.
4. Harvey, Philip D. 1999. Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use Around the World. Westport, CT: Auburn House.
5. Indian Institute of Management (IIM). 1964. "Proposals for family planning promotion: A marketing plan." Unpublished.
6. Niebuhr, Birgit, Theresa Gruber-Tapsoba, Dipoko Degrando, and Kai Gesing. 2004. "Role of social marketing in HIV/AIDS prevention in Cameroon." Frankfurt: KfW Bankengrupee. Annex 3.
7. Population Reference Bureau (PRB). 2005. 2005 World Population Data Sheet. Wall chart. Washington, DC: PRB.
8. Stycos, J. Mayone. 1977. "Desexing birth control." Family Planning Perspectives 9(6): 286-292.
9. United States Census Bureau. 2004. Global Population Profile: 2002. Washington, DC: US Census Bureau.