Potential Impact of Cultural Differences On Electronic Customer Relationship Management (eCRM) Systems

10th Americas Conference on Information Systems, AMCIS 2004

Volumn , Issue , 2004, Pages 3870-3876

  Ali, Maged A A ^a   Alshawi, Sarmad ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

CRM; eCRM; Framework; Implementation; Individual Culture; National Culture; Organizational Culture

Indexed keywords

INFORMATION MANAGEMENT;

CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS; ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT; ELECTRONIC CUSTOMERS; FRAMEWORK; IMPLEMENTATION; INDIVIDUAL CULTURE; NATIONAL CULTURES; ORGANIZATIONAL CULTURES;

PUBLIC RELATIONS;

EID: 39749176525     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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