Recognizing consumer issues in DTC pharmaceutical advertising

Journal of Consumer Affairs

Volumn 42, Issue 1, 2008, Pages 60-80

  Royne, Marla B ^a   Myers, Susan D ^a  

^a UNIVERSITY OF MEMPHIS   (United States)

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EID: 39749167368     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2007.00094.x     Document Type: Article

References (44)