An analysis of globalization forces in the wine industry: Implications and recommendations for wineries

Journal of Global Marketing

Volumn 21, Issue 1, 2008, Pages 33-47

  Hussain, Mahmood ^a   Cholette, Susan ^a   Castaldi, Richard M ^a  

^a SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

Competitive advantage; Globalization; Market orientation; Wine marketing

Indexed keywords

EID: 39749097805     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v21n01_04     Document Type: Article

References (49)