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Cyberpsychology and Behavior
Volumn 11, Issue 1, 2008, Pages 91-94
The impact of banners on digital television: The role of program interactivity and product involvement
Author keywords

[No Author keywords available]
Indexed keywords

ADVERTIZING; ANALYSIS OF COVARIANCE; ARTICLE; ATTITUDE; PROGRAM DEVELOPMENT; TELEVISION;
EID: 39449112123     PISSN: 10949313     EISSN: None     Source Type: Journal    
DOI: 10.1089/cpb.2007.9928     Document Type: Article
Times cited : (18)
References (11)
  • 1
    • 70049093066 scopus 로고    scopus 로고
    • Opportunities and thresholds for advertising on interactive digital TV: A view from advertising professionals
    • Available at:, Accessed December 8, 2006
    • Cauberghe V, De Pelsmacker P. Opportunities and thresholds for advertising on interactive digital TV: a view from advertising professionals. Journal of Interactive Advertising 2006; 7. Available at: www.jiad.com. Accessed December 8, 2006.
    • (2006) Journal of Interactive Advertising , pp. 7
    • Cauberghe, V.1    De Pelsmacker, P.2
  • 3
    • 39449118710 scopus 로고    scopus 로고
    • New media, new audiences, new practices. Is iDTV indeed a paradigm shift?
    • Paper presented at the, Taiwan, Taipei
    • Van Den Broeck W. (2005). New media, new audiences, new practices. Is iDTV indeed a paradigm shift? Paper presented at the IAMCR Conference, Taiwan, Taipei.
    • (2005) IAMCR Conference
    • Van Den Broeck, W.1
  • 4
    • 23844533836 scopus 로고    scopus 로고
    • Internet uses and gratifications. A structural equation model of interactive advertising
    • Ko H, Cho CH, Roberts M. Internet uses and gratifications. A structural equation model of interactive advertising. Journal of Advertising 2005; 34:57-70.
    • (2005) Journal of Advertising , vol.34 , pp. 57-70
    • Ko, H.1    Cho, C.H.2    Roberts, M.3
  • 5
    • 0023020183 scopus 로고
    • The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations
    • Baron RM, Kenny DA. The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology 1986; 51:1173-82.
    • (1986) Journal of Personality and Social Psychology , vol.51 , pp. 1173-1182
    • Baron, R.M.1    Kenny, D.A.2
  • 6
    • 0002432270 scopus 로고
    • Competitive interference and consumer memory for advertising
    • Burke RR, Srull TK. Competitive interference and consumer memory for advertising. Journal of Consumer Research 1988; 15:55-68.
    • (1988) Journal of Consumer Research , vol.15 , pp. 55-68
    • Burke, R.R.1    Srull, T.K.2
  • 7
    • 0034394108 scopus 로고    scopus 로고
    • The limited capacity model of mediated message processing
    • Lang A. The limited capacity model of mediated message processing. Journal of Communication 2000; 50:46-67.
    • (2000) Journal of Communication , vol.50 , pp. 46-67
    • Lang, A.1
  • 9
    • 0010825843 scopus 로고
    • Enhancing responses to television advertisements via the transfer of residual arousal from prior programming
    • Mattes J, Cantor J. Enhancing responses to television advertisements via the transfer of residual arousal from prior programming. Journal of Broadcasting 1982; 26:553-66.
    • (1982) Journal of Broadcasting , vol.26 , pp. 553-566
    • Mattes, J.1    Cantor, J.2
  • 10
    • 0037628990 scopus 로고    scopus 로고
    • Factors influencing clicking of banner ads on the WWW
    • Cho CH. Factors influencing clicking of banner ads on the WWW. CyberPsychology & Behavior 2003; 6:201-15.
    • (2003) CyberPsychology & Behavior , vol.6 , pp. 201-215
    • Cho, C.H.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.