The use of programme planning and social marketing models by a state public health agency: A case study

Public Health

Volumn 122, Issue 3, 2008, Pages 300-306

  Kohr, J M ^a   Strack, R W ^a   Newton Ward, M ^b   Cooke, C H ^c  

^a UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

^b North Carolina Division of Public Health   (United States)

^c IL   (United States)

Author keywords

Best practices; Health departments; Planning models; Programme planning; Social marketing

Indexed keywords

BEST MANAGEMENT PRACTICE; HEALTH POLICY; HEALTH SERVICES; MARKETING; PLANNING PRACTICE; PUBLIC HEALTH;

ARTICLE; CASE STUDY; EMPLOYEE; HEALTH CARE PLANNING; HEALTH PROGRAM; HEALTH PROMOTION; HEALTH SURVEY; MOTIVATION; NONBIOLOGICAL MODEL; PUBLIC HEALTH; QUALITATIVE RESEARCH; SEMI STRUCTURED INTERVIEW; SOCIAL MARKETING;

BENCHMARKING; DATA COLLECTION; HEALTH PLANNING; HEALTH PROMOTION; HUMANS; INTERVIEWS AS TOPIC; NORTH CAROLINA; PUBLIC HEALTH; PUBLIC HEALTH PRACTICE; QUALITATIVE RESEARCH; SOCIAL MARKETING;

EID: 39149130022     PISSN: 00333506     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.puhe.2007.06.009     Document Type: Article

References (15)

1. Breckon D.J., Harvey J.R., and Lancaster R.B. Community health education: settings, roles, and skills for the 21st century. 4th ed (1998), Aspen, Gaithersburg, MD
2. Green L.W., and Kreuter M.W. Health program planning: an educational and ecological approach. 4th ed (2005), McGraw Hill Publishers, San Francisco
3. Issel L.M. Health program planning and evaluation: a practical, systematic approach for community health (2004), Jones and Bartlett Publishers, Sudbury, MA
4. Linnan L.A., Sterba K.R., Lee A.M., Bontempi J.B., Yang J., and Crump C. Planning and the professional preparation of health educators: implications for teaching, research, and practice. Health Promot Pract 6 (2005) 308-319
5. Neiger B.L., Thackeray R., Barnes M.D., and McKenzie J.F. Positioning social marketing as a planning process for health education. Am J Health Stud 18 (2003) 75-80
6. Office of Communication, Centers for Disease Control and Prevention. Practice areas: social marketing. Available at 〈http://www.cdc.gov/healthmarketing/〉 [last accessed 21 September 2007].
7. van Ryn M., and Heaney C.A. What's the use of theory?. Health Educ Quart 19 (1992) 315-330
8. Hochbaum G.M., Sorenson J.R., and Lorig K. Theory in health education practice. Health Educ Quart 19 (1992) 295-313
9. Bartholomew K.L., Parcel G.S., Kok G., and Gottlieb N.H. Intervention mapping: designing theory and evidence-based health promotion programs (2001), Mayfield Publishing Company, Mountain View, CA
10. Newton-Ward M. Building social marketing capacity at the state level: North Carolina's social marketing matrix team. Health Educ Monog Series 21 (2004) 25-29
11. Rothschild M.L. Carrots, sticks, and promises: a conceptual framework for the management of public health and social issue behaviors. J Marketing 63 (1999) 24-37
12. MacInnis D.J., Moorman C., and Jaworski B.J. Enhancing and measuring consumers' motivation, opportunity, and ability to process brand information from ads. J Marketing 55 (1991) 32-53
13. Andreasen A. Social marketing: its definition and domain. J Public Policy Marketing 13 (1994) 108-114
14. Andreasen A. Marketing social change: changing behavior to promote health, social development, and the environment (1995), Jossey-Bass, San Francisco
15. Kotler P., Roberto N., and Lee N. Social marketing: improving the quality of life. 2nd ed (2002), Sage Publications, Thousand Oaks