Restoring consumer confidence in financial services

International Journal of Bank Marketing

Volumn 26, Issue 2, 2008, Pages 148-152

  Gill, Chris ^a  

^a This Is Money   (United Kingdom)

Author keywords

Brands; Consumer behaviour; Financial services; Trust

Indexed keywords

EID: 38949156568     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320810852790     Document Type: Article

References (0)