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Volumn , Issue , 2006, Pages 209-224

Strategic planning for a regional wine festival: The margaret river wine region festival

Author keywords

[No Author keywords available]

Indexed keywords


EID: 38849151218     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (16)

References (26)
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    • (2002) Bacchus to the future: An Inaugural Brock University Wine Conference
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    • (1995) Academy of Management Review , vol.20 , Issue.1 , pp. 65-91
    • Donaldson, T.1    Preston, L.2
  • 5
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    • Building theories from case study research
    • Eisenhardt, K. (1989) Building theories from case study research Academy of Management Review, 14 (4): 522-550.
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    • Eisenhardt, K.1
  • 6
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    • Festival management: A case study perspective
    • Frisby, W., and Getz, D. (1989) Festival management: A case study perspective. Journal of Travel Research, 28(1): 7-11.
    • (1989) Journal of Travel Research , vol.28 , Issue.1 , pp. 7-11
    • Frisby, W.1    Getz, D.2
  • 7
    • 85118961036 scopus 로고    scopus 로고
    • Wine Tourism in France: a paradox?
    • In Hall, C.M., Sharples, E., Cambourne, B. and Macionis, N. (Eds.) Oxford: Butterworth Heinemann.
    • Frochot, I. (2000) Wine Tourism in France: a paradox? In Hall, C.M., Sharples, E., Cambourne, B. and Macionis, N. (Eds.) Wine and Tourism Around the World: Development, Management and Markets, pp 67-80. Oxford: Butterworth Heinemann.
    • (2000) Wine and Tourism Around the World: Development, Management and Markets , pp. 67-80
    • Frochot, I.1
  • 9
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    • (second ed.). New York: Cognizant Communication Corporation.
    • Getz, D. (2005) Event Management and Event Tourism (second ed.). New York: Cognizant Communication Corporation.
    • (2005) Event Management and Event Tourism
    • Getz, D.1
  • 10
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    • Consuming places: the role of food, wine and tourism in regional development
    • In: Hall, C.M., Sharples, L., Mitchell, R. and Macionis, N. (eds.) Butterworth Heinemann, Melbourne.
    • Hall, C.M. (2003) Consuming places: the role of food, wine and tourism in regional development. In: Hall, C.M., Sharples, L., Mitchell, R. and Macionis, N. (eds.) Food Tourism. Butterworth Heinemann, Melbourne.
    • (2003) Food Tourism
    • Hall, C.M.1
  • 11
    • 0003341336 scopus 로고    scopus 로고
    • Wine tourism in Australia and New Zealand
    • In Butler, R. W., Hall, C. M. and Jenkins, J. M. (eds.), Sydney: John Wiley & Sons
    • Hall, C. M. and Macionis, N. (1998). Wine tourism in Australia and New Zealand. In Butler, R. W., Hall, C. M. and Jenkins, J. M. (eds.) Tourism and recreation in rural areas pp., 267-298. Sydney: John Wiley & Sons
    • (1998) Tourism and recreation in rural areas , pp. 267-298
    • Hall, C.M.1    Macionis, N.2
  • 13
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    • The propensity of wine festivals to encourage subsequent winery visitation
    • Houghton, M. (2001). The propensity of wine festivals to encourage subsequent winery visitation. International Journal of Wine Marketing, 21(3): 32-42
    • (2001) International Journal of Wine Marketing , vol.21 , Issue.3 , pp. 32-42
    • Houghton, M.1
  • 16
    • 33847010067 scopus 로고    scopus 로고
    • A political approach to relationship marketing: Case study of the Storsjöyran Festival
    • Larson, M. (2002) A political approach to relationship marketing: Case study of the Storsjöyran Festival. International Journal of Tourism Research, 4 (2): 119-143.
    • (2002) International Journal of Tourism Research , vol.4 , Issue.2 , pp. 119-143
    • Larson, M.1
  • 18
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    • The status of the marketing concept among festival organizers
    • Mayfield, T. and Crompton, J. (1995). The status of the marketing concept among festival organizers. Journal of Travel Research, 33(4): 14-22.
    • (1995) Journal of Travel Research , vol.33 , Issue.4 , pp. 14-22
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    • Do small-scale festivals adopt "market orientation" as a management philosophy?
    • Mehmetoglu, M., and Ellingsen, K. (2005). Do small-scale festivals adopt "market orientation" as a management philosophy? Event Management, 9(3): 119-132.
    • (2005) Event Management , vol.9 , Issue.3 , pp. 119-132
    • Mehmetoglu, M.1    Ellingsen, K.2
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    • Margaret River Region Wine Festival Association
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    • (1999) Marketing Research Brief
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    • Tourism Resource Consultants [TRC]
    • Unpublished consultants report to Toast Martinborough Ltd.
    • Tourism Resource Consultants [TRC] (1999). Toast Martinborough Wine Food and Music Festival 1999 Visitor Survey. Unpublished consultants report to Toast Martinborough Ltd.
    • (1999) Toast Martinborough Wine Food and Music Festival 1999 Visitor Survey


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.