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Volumn 93, Issue 8, 2007, Pages 1899-1982

The questionable use of custom in intellectual property

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EID: 38749104738     PISSN: 00426601     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review
Times cited : (62)

References (487)
  • 1
    • 0347873755 scopus 로고    scopus 로고
    • Custom has been used to mean many different things, from regularly occurring industry practices, to social norms, to ongoing practices that have existed from time immemorial. See, e.g., Lisa Bernstein, The Questionable Empirical Basis of Article 2's Incorporation Strategy: A Preliminary Study, 66 U. Chi. L. Rev. 710, 712 n.7 (1999) (defining custom as an unwritten practice that would be considered a usage of trade under the [Uniform Commercial] Code or that would be used to interpret a contract under the Code);
    • Custom has been used to mean many different things, from regularly occurring industry practices, to social norms, to ongoing practices that have existed from time immemorial. See, e.g., Lisa Bernstein, The Questionable Empirical Basis of Article 2's Incorporation Strategy: A Preliminary Study, 66 U. Chi. L. Rev. 710, 712 n.7 (1999) (defining custom as "an unwritten practice that would be considered a usage of trade under the [Uniform Commercial] Code" or that would be used to interpret a contract under the Code);
  • 2
    • 38749101998 scopus 로고    scopus 로고
    • Richard A. Epstein, International News Service v. Associated Press: Custom and Law as Sources of Property Rights in News, 78 Va. L. Rev. 85, 85 (1992) [hereinafter Epstein, INS] (defining custom in unfair competition context as what the community has customarily regarded as binding social rules);
    • Richard A. Epstein, International News Service v. Associated Press: Custom and Law as Sources of Property Rights in News, 78 Va. L. Rev. 85, 85 (1992) [hereinafter Epstein, INS] (defining custom in unfair competition context as "what the community has customarily regarded as binding social rules");
  • 3
    • 38749095238 scopus 로고    scopus 로고
    • Richard A. Epstein, The Path to The T.J. Hooper: The Theory and History of Custom in the Law of Tort, 21 J. Legal Stud. 1,1 (1992) [hereinafter Epstein, The T.J. Hooper] (defining custom in the tort context as industry practices);
    • Richard A. Epstein, The Path to The T.J. Hooper: The Theory and History of Custom in the Law of Tort, 21 J. Legal Stud. 1,1 (1992) [hereinafter Epstein, The T.J. Hooper] (defining custom in the tort context as industry practices);
  • 4
    • 0348198493 scopus 로고    scopus 로고
    • Jody S. Kraus, Legal Design and the Evolution of Commercial Norms, 26 J. Legal Stud. 377, 377 n.1 (1997) (defining a norm as a common pattern of commercial behavior, rather than a 'moral norm' that purports to distinguish between good and bad behavior);
    • Jody S. Kraus, Legal Design and the Evolution of Commercial Norms, 26 J. Legal Stud. 377, 377 n.1 (1997) (defining a "norm" as a "common pattern of commercial behavior, rather than a 'moral norm' that purports to distinguish between good and bad behavior");
  • 5
    • 38749125884 scopus 로고    scopus 로고
    • Richard H. McAdams, The Origin, Development, and Regulation of Norms, 96 Mich. L. Rev. 338, 340 (1997) (defining norms as informal social regularities that individuals feel obligated to follow because of an internalized sense of duty, because of a fear of external non-legal sanctions, or both);
    • Richard H. McAdams, The Origin, Development, and Regulation of Norms, 96 Mich. L. Rev. 338, 340 (1997) (defining norms as "informal social regularities that individuals feel obligated to follow because of an internalized sense of duty, because of a fear of external non-legal sanctions, or both");
  • 6
    • 0347141502 scopus 로고    scopus 로고
    • Eric A. Posner, Law, Economics, and Inefficient Norms, 144 U. Pa. L. Rev. 1697, 1699 (1996) (defining a norm as a nonlegal rule developed and enforced by a community rather than the state);
    • Eric A. Posner, Law, Economics, and Inefficient Norms, 144 U. Pa. L. Rev. 1697, 1699 (1996) (defining a "norm" as a nonlegal rule developed and enforced by a community rather than the state);
  • 7
    • 38749149584 scopus 로고    scopus 로고
    • Carol Rose, The Comedy of the Commons: Custom, Commerce, and Inherently Public Property, 53 U. Chi. L. Rev. 711, 740 (1986) (referring to custom in the Blackstonian sense of continuous uses of land by the public since time immemorial).
    • Carol Rose, The Comedy of the Commons: Custom, Commerce, and Inherently Public Property, 53 U. Chi. L. Rev. 711, 740 (1986) (referring to "custom" in the Blackstonian sense of continuous uses of land by the public since time immemorial).
  • 8
    • 0038713162 scopus 로고    scopus 로고
    • Despite their differences, all of these forms of custom share the common characteristic of being rules developed outside the legal system by communities or industries that have extra-judicial enforcement mechanisms. I therefore use the term custom broadly to include industry practices, community-developed standards of behaviors (sometimes referred to as norms), common community practices, and practices dating from time immemorial. A more detailed examination of the distinctions between the categories of custom is outside the scope of this Article. See generally Jack P. Gibbs, Norms: The Problem of Definition and Classification, 70 Am. J. Soc. 586 (1965) (discussing the difficulties of defining the term norm).
    • Despite their differences, all of these forms of custom share the common characteristic of being rules developed outside the legal system by communities or industries that have extra-judicial enforcement mechanisms. I therefore use the term "custom" broadly to include industry practices, community-developed standards of behaviors (sometimes referred to as norms), common community practices, and practices dating from time immemorial. A more detailed examination of the distinctions between the categories of custom is outside the scope of this Article. See generally Jack P. Gibbs, Norms: The Problem of Definition and Classification, 70 Am. J. Soc. 586 (1965) (discussing the difficulties of defining the term "norm").
  • 9
    • 0345759555 scopus 로고    scopus 로고
    • See, e.g., Bernstein, supra note 1; Richard A. Epstein, Confusion About Custom: Disentangling Informal Customs from Standard Contractual Provisions, 66 U. Chi. L. Rev. 821 (1999) [hereinafter Epstein, Confusion].
    • See, e.g., Bernstein, supra note 1; Richard A. Epstein, Confusion About Custom: Disentangling Informal Customs from Standard Contractual Provisions, 66 U. Chi. L. Rev. 821 (1999) [hereinafter Epstein, Confusion].
  • 11
    • 38749135489 scopus 로고
    • The T.J. Hooper, supra note 1; Clarence Morris, Custom and Negligence, 42
    • Epstein, The T.J. Hooper, supra note 1; Clarence Morris, Custom and Negligence, 42 Colum. L. Rev. 1147 (1942).
    • (1942) Colum. L. Rev , vol.1147
    • Epstein1
  • 12
    • 38749108855 scopus 로고    scopus 로고
    • See, e.g., Thornton v. Hay, 462 P.2d 671, 676-78 (Or. 1969);
    • See, e.g., Thornton v. Hay, 462 P.2d 671, 676-78 (Or. 1969);
  • 13
    • 38749129149 scopus 로고    scopus 로고
    • see also 1 William Blackstone, Commentaries *76; Rose, supra note 1, at 713-14
    • see also 1 William Blackstone, Commentaries *76; Rose, supra note 1, at 713-14.
  • 14
    • 2442452768 scopus 로고    scopus 로고
    • Information Costs in
    • Patent and Copyright, 90 Va. L. Rev. 465, 484 2004
    • Clarisa Long, Information Costs in Patent and Copyright, 90 Va. L. Rev. 465, 484 (2004).
    • Long, C.1
  • 15
    • 38749131990 scopus 로고    scopus 로고
    • Stephen L. Carter, Custom, Adjudication, and Petrushevsky's Watch: Some Notes from the Intellectual Property Front, 78 Va. L. Rev. 129, 131 (1992).
    • Stephen L. Carter, Custom, Adjudication, and Petrushevsky's Watch: Some Notes from the Intellectual Property Front, 78 Va. L. Rev. 129, 131 (1992).
  • 16
    • 38749114658 scopus 로고    scopus 로고
    • 126 F.3d 70, 73 (2d Cir. 1997).
    • 126 F.3d 70, 73 (2d Cir. 1997).
  • 17
    • 38749113377 scopus 로고    scopus 로고
    • Id. at 72-73
    • Id. at 72-73.
  • 18
    • 38749111106 scopus 로고    scopus 로고
    • Id. at 81
    • Id. at 81
  • 19
    • 38749120265 scopus 로고    scopus 로고
    • (quoting Harper & Row v. Nation Enters., 471 U.S. 539, 562 (1985)) (relying on failure to pay the customary price as a basis for rejecting a fair use defense to copyright infringement). The court cited an amicus brief filed by the Artists Rights Society and the Picasso estate that listed numerous examples of other shows and films that licensed artwork in similar circumstances.
    • (quoting Harper & Row v. Nation Enters., 471 U.S. 539, 562 (1985)) (relying on failure to pay the "customary price" as a basis for rejecting a fair use defense to copyright infringement). The court cited an amicus brief filed by the Artists Rights Society and the Picasso estate that listed numerous examples of other shows and films that licensed artwork in similar circumstances.
  • 20
    • 38749124388 scopus 로고    scopus 로고
    • Id. at 81 n.15;
    • Id. at 81 n.15;
  • 21
    • 38749094476 scopus 로고    scopus 로고
    • see also Brief for the Artists Rights Society and the Picasso Administration as Amicus Curiae Supporting Respondents at 4-5
    • see also Brief for the Artists Rights Society and the Picasso Administration as Amicus Curiae Supporting Respondents at 4-5
  • 22
    • 38749097405 scopus 로고    scopus 로고
    • id
    • id.
  • 23
    • 38749123483 scopus 로고    scopus 로고
    • The district court in Ringgold had held the use fair when it did not consider the film and television industry's practice of licensing set dressing. Ringgold v. Black Entm't Television, 40 U.S.P.Q. 2d 1299, 1302 (S.D.N.Y. 1996);
    • The district court in Ringgold had held the use fair when it did not consider the film and television industry's practice of licensing set dressing. Ringgold v. Black Entm't Television, 40 U.S.P.Q. 2d 1299, 1302 (S.D.N.Y. 1996);
  • 24
    • 38749121745 scopus 로고    scopus 로고
    • see also Amsinck v. Columbia Pictures Indus., 862 F. Supp. 1044, 1046, 1050 (S.D.N.Y. 1994) (holding unlicensed use of plaintiff's mobile in a film was a fair use even though it was sometimes shown in close-up and appeared on screen for over one and one-half minutes);
    • see also Amsinck v. Columbia Pictures Indus., 862 F. Supp. 1044, 1046, 1050 (S.D.N.Y. 1994) (holding unlicensed use of plaintiff's mobile in a film was a fair use even though it was sometimes shown in close-up and appeared on screen for over one and one-half minutes);
  • 25
    • 38749094852 scopus 로고    scopus 로고
    • cf. Sandoval v. New Line Cinema Corp., 147 F.3d 215, 216, 218 (2d Cir. 1998) (holding use of plaintiff's photographs in the motion picture Seven noninfringing and de minimis because the photographs were visible for less than thirty-six seconds and were not the focal point of the relevant shots).
    • cf. Sandoval v. New Line Cinema Corp., 147 F.3d 215, 216, 218 (2d Cir. 1998) (holding use of plaintiff's photographs in the motion picture Seven noninfringing and de minimis because the photographs were visible for less than thirty-six seconds and were not the focal point of the relevant shots).
  • 26
    • 38749092617 scopus 로고    scopus 로고
    • Final Destination: Why Do the Archives of So Many Great Writers End Up in Texas?, New Yorker
    • June 11 & 18, at, 66
    • D.T. Max, Final Destination: Why Do the Archives of So Many Great Writers End Up in Texas?, New Yorker, June 11 & 18, 2007, at 54, 66.
    • (2007) , pp. 54
    • Max, D.T.1
  • 27
    • 38749143310 scopus 로고    scopus 로고
    • Id. at 66
    • Id. at 66.
  • 28
    • 38749129697 scopus 로고    scopus 로고
    • Agreement on Guidelines for Classroom Copying in Not-for-Profit Educational Institutions, H.R. Rep. No. 94-1476, at 68-70 (1976)
    • Agreement on Guidelines for Classroom Copying in Not-for-Profit Educational Institutions, H.R. Rep. No. 94-1476, at 68-70 (1976)
  • 29
    • 38749153238 scopus 로고    scopus 로고
    • as reprinted in 1976 U.S.C.CA.N. 5659, 5681-83
    • as reprinted in 1976 U.S.C.CA.N. 5659, 5681-83.
  • 30
    • 38749106207 scopus 로고    scopus 로고
    • See discussion infra Subsection I.A.2.b.
    • See discussion infra Subsection I.A.2.b.
  • 31
    • 38749133380 scopus 로고    scopus 로고
    • See, at
    • See H.R. Rep. No. 94-1476, at 67-74
    • , Issue.94-1476 , pp. 67-74
    • Rep, H.R.1
  • 32
    • 38749089049 scopus 로고    scopus 로고
    • as reprinted in 1976 U.S.C.CA.N. at 5680-88;
    • as reprinted in 1976 U.S.C.CA.N. at 5680-88;
  • 33
    • 38749116253 scopus 로고    scopus 로고
    • see also discussion infra Subsection I.A.2.b.
    • see also discussion infra Subsection I.A.2.b.
  • 34
    • 38749143309 scopus 로고    scopus 로고
    • See discussion infra Subsection I.A.2.b.
    • See discussion infra Subsection I.A.2.b.
  • 35
  • 36
    • 38749142186 scopus 로고    scopus 로고
    • as reprinted in 1976 U.S.C.CA.N. at 5680-88;
    • as reprinted in 1976 U.S.C.CA.N. at 5680-88;
  • 37
    • 38749112943 scopus 로고    scopus 로고
    • see also discussion Subsection I.A.2.b.
    • see also discussion Subsection I.A.2.b.
  • 38
    • 38749152873 scopus 로고    scopus 로고
    • Compare 17 U.S.C. § 107 (2000), with H.R. Rep. No. 94-1476, at 68-70
    • Compare 17 U.S.C. § 107 (2000), with H.R. Rep. No. 94-1476, at 68-70
  • 39
    • 38749116627 scopus 로고    scopus 로고
    • as reprinted in 1976 U.S.C.CA.N. at 5681-83
    • as reprinted in 1976 U.S.C.CA.N. at 5681-83.
  • 40
    • 38749091728 scopus 로고    scopus 로고
    • See also discussion infra Subsection I.A.2.b.
    • See also discussion infra Subsection I.A.2.b.
  • 41
    • 38749134512 scopus 로고    scopus 로고
    • Ass'n of Indep. Video & Filmmakers et al., Documentary Filmmakers' Statement of Best Practices in Fair Use 1 (2005), available at http://www.centerforsocialmedia.org/rock/backgrounddocs/bestpractices.pdf [hereinafter Filmmakers' Statement] (emphasis added).
    • Ass'n of Indep. Video & Filmmakers et al., Documentary Filmmakers' Statement of Best Practices in Fair Use 1 (2005), available at http://www.centerforsocialmedia.org/rock/backgrounddocs/bestpractices.pdf [hereinafter Filmmakers' Statement] (emphasis added).
  • 42
    • 38749140654 scopus 로고    scopus 로고
    • A number of different origins have been attached to the term copyleft, but I use the term broadly to refer to the movement to limit the scope of copyright and provide greater public access to copyrighted works.
    • A number of different origins have been attached to the term "copyleft," but I use the term broadly to refer to the movement to limit the scope of copyright and provide greater public access to copyrighted works.
  • 43
    • 38749103534 scopus 로고    scopus 로고
    • Both the Creative and Science Commons movements and the free and opensource software movements have developed licenses for copyrighted works and patents that can be used to provide greater access to those works than the default law allows. See Creative Commons Homepage, last visited Sept. 20, 2007;
    • Both the Creative and Science Commons movements and the free and opensource software movements have developed licenses for copyrighted works and patents that can be used to provide greater access to those works than the default law allows. See Creative Commons Homepage, http://creativecommons.org (last visited Sept. 20, 2007);
  • 44
    • 38749121355 scopus 로고    scopus 로고
    • Science Commons Homepage, http://sciencecommons.org (last visited Sept. 20, 2007);
    • Science Commons Homepage, http://sciencecommons.org (last visited Sept. 20, 2007);
  • 45
    • 38749091727 scopus 로고    scopus 로고
    • GNU Project Home last visited Sept. 20
    • GNU Project Homepage, http://www.gnu.org (last visited Sept. 20, 2007);
    • (2007)
  • 46
    • 38749111105 scopus 로고    scopus 로고
    • OSS Homepage, http://opensource.org (last visited Sept. 27, 2007);
    • OSS Homepage, http://opensource.org (last visited Sept. 27, 2007);
  • 47
    • 38749099082 scopus 로고    scopus 로고
    • see also discussion infra
    • see also discussion infra Subsection I.B.3.
    • , vol.3
    • Subsection, I.B.1
  • 48
    • 38749127979 scopus 로고    scopus 로고
    • In discussions of custom, scholars have often used the term optimal when evaluating whether particular customs should be preferred over judge-made or statutory laws. Optimal suggests that a rule is the best possible one. In the real world, one may never be able to achieve the best, nor, given differing opinions of what the evaluative metric should be for determining the best outcome, even agree on what the best outcome ought to be. I nevertheless continue to use the term, both because it is common to the literature with which I engage and also because the alternatives carry with them their own baggage. My intention is for readers to interpret an optimal rule as the best possible one given certain real world constraints. See also infra note 176.
    • In discussions of custom, scholars have often used the term "optimal" when evaluating whether particular customs should be preferred over judge-made or statutory laws. "Optimal" suggests that a rule is the best possible one. In the real world, one may never be able to achieve the best, nor, given differing opinions of what the evaluative metric should be for determining the best outcome, even agree on what the best outcome ought to be. I nevertheless continue to use the term, both because it is common to the literature with which I engage and also because the alternatives carry with them their own baggage. My intention is for readers to interpret an "optimal" rule as the best possible one given certain real world constraints. See also infra note 176.
  • 49
    • 38749103148 scopus 로고    scopus 로고
    • The current average cost of copyright litigation through the trial level ranges from $290,000 to $1 million. American Intellectual Property Law Association, Report of the Economic Survey 2007, at 25 2007, Patent cases run substantially higher, averaging from $600,000 to more than $5 million depending on the sum at risk. Id. Trademark infringement litigation costs average from $255,000 to more than $1 million. Id
    • The current average cost of copyright litigation through the trial level ranges from $290,000 to $1 million. American Intellectual Property Law Association, Report of the Economic Survey 2007, at 25 (2007). Patent cases run substantially higher, averaging from $600,000 to more than $5 million depending on the sum at risk. Id. Trademark infringement litigation costs average from $255,000 to more than $1 million. Id.
  • 50
    • 38749102359 scopus 로고    scopus 로고
    • See, e.g., 15 U.S.C § 1117(b) (2000) (authorizing treble damages for intentional use of counterfeit marks);
    • See, e.g., 15 U.S.C § 1117(b) (2000) (authorizing treble damages for intentional use of counterfeit marks);
  • 51
    • 38749142550 scopus 로고    scopus 로고
    • U.S.C. § 504(c)(2) (2000) (authorizing statutory damages up to $150,000 for willful copyright infringements);
    • U.S.C. § 504(c)(2) (2000) (authorizing statutory damages up to $150,000 for willful copyright infringements);
  • 52
    • 38749110783 scopus 로고    scopus 로고
    • Cal. Civ. Code § 3344 (West 1997) (authorizing punitive damages for knowingly using another's name, voice, signature, photograph, or likeness without consent under California's right of publicity statute);
    • Cal. Civ. Code § 3344 (West 1997) (authorizing punitive damages for knowingly using "another's name, voice, signature, photograph, or likeness" without consent under California's right of publicity statute);
  • 53
    • 38749129131 scopus 로고    scopus 로고
    • N.Y. Civ. Rights Law § 51 (McKinney 1992) (authorizing exemplary damages under New York's privacy statute for knowing use of another's name, portrait or picture without consent);
    • N.Y. Civ. Rights Law § 51 (McKinney 1992) (authorizing exemplary damages under New York's privacy statute for knowing use of another's "name, portrait or picture" without consent);
  • 54
    • 38749100198 scopus 로고    scopus 로고
    • see also discussion infra Section II.B. Generally, only injunctive relief is awarded in trademark infringement cases, but when a showing of willfulness is made, courts can award monetary damages for lost profits, costs, and fees
    • see also discussion infra Section II.B. Generally, only injunctive relief is awarded in trademark infringement cases, but when a showing of willfulness is made, courts can award monetary damages for lost profits, costs, and fees.
  • 55
    • 38749149563 scopus 로고    scopus 로고
    • See 15 U.S.C. §§ 1114(1), 1117(a).
    • See 15 U.S.C. §§ 1114(1), 1117(a).
  • 56
    • 38749114636 scopus 로고    scopus 로고
    • See, e.g, 15 U.S.C. § 1117;
    • See, e.g., 15 U.S.C. § 1117;
  • 57
    • 38749134869 scopus 로고    scopus 로고
    • U.S.C. § 505;
    • U.S.C. § 505;
  • 58
    • 38749137364 scopus 로고    scopus 로고
    • U.S.C. § 285 (2000).
    • U.S.C. § 285 (2000).
  • 59
    • 38749132981 scopus 로고    scopus 로고
    • See 17 U.S.C. § 506;
    • See 17 U.S.C. § 506;
  • 60
    • 38749141402 scopus 로고    scopus 로고
    • cf. 18 U.S.C. § 2320 2000, authorizing criminal liability for trafficking in counterfeit goods or services
    • cf. 18 U.S.C. § 2320 (2000) (authorizing criminal liability for trafficking in counterfeit goods or services).
  • 61
    • 38749105838 scopus 로고    scopus 로고
    • See 17 U.S.C. §107;
    • See 17 U.S.C. §107;
  • 62
    • 38749086107 scopus 로고    scopus 로고
    • see also Folsom v. Marsh, 9 F. Cas. 342, 344-45 (D. Mass. 1841, No. 4901, Section 107 provides that: [T]he fair use of a copyrighted work, including such use by reproduction in copies or phonorecords, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use, scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include-(1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; (2) the nature of the copyrighted work; (3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (4) the effect of the use upon the potential market for or value of the copyrighted work. 17 U.S.C. § 107
    • see also Folsom v. Marsh, 9 F. Cas. 342, 344-45 (D. Mass. 1841) (No. 4901). Section 107 provides that: [T]he fair use of a copyrighted work, including such use by reproduction in copies or phonorecords ... for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include-(1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; (2) the nature of the copyrighted work; (3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (4) the effect of the use upon the potential market for or value of the copyrighted work. 17 U.S.C. § 107.
  • 63
    • 38749093739 scopus 로고    scopus 로고
    • Dellar v. Samuel Goldwyn, Inc., 104 F.2d 661, 662 (2d Cir. 1939) (describing the issue of fair use as the most troublesome in the whole law of copyright);
    • Dellar v. Samuel Goldwyn, Inc., 104 F.2d 661, 662 (2d Cir. 1939) (describing "the issue of fair use" as "the most troublesome in the whole law of copyright");
  • 64
    • 38749133356 scopus 로고    scopus 로고
    • Pierre N. Levai, Toward a Fair Use Standard, 103 Harv. L. Rev. 1105, 1105 (1990) (expressing concern that because of the fair use doctrine's lack of clarity, judges may evaluate fair use on the basis of ad hoc perceptions of justice);
    • Pierre N. Levai, Toward a Fair Use Standard, 103 Harv. L. Rev. 1105, 1105 (1990) (expressing concern that because of the fair use doctrine's lack of clarity, judges may evaluate fair use on the basis of "ad hoc perceptions of justice");
  • 65
    • 38749151533 scopus 로고    scopus 로고
    • Lloyd L. Weinreb, Fair's Fair: A Comment on the Fair Use Doctrine, 103 Harv. L. Rev. 1137, 1138-40 (1990) (terming fair use a thicket and the statutory provision muddled and inconsistent).
    • Lloyd L. Weinreb, Fair's Fair: A Comment on the Fair Use Doctrine, 103 Harv. L. Rev. 1137, 1138-40 (1990) (terming fair use a "thicket" and the statutory provision "muddled" and "inconsistent").
  • 66
    • 38749117161 scopus 로고    scopus 로고
    • I use the term IP works broadly to include any potentially copyrightable, trademarkable, or patentable properties, as well as publicity rights. Though I group trademarks and the right of publicity into this discussion, I do not endorse the treatment of either as property. See, e.g., Jennifer E. Rothman, Copyright Preemption and the Right of Publicity, 36 U.C. Davis L. Rev. 199, 206 (2002) [hereinafter Rothman, Copyright Preemption];
    • I use the term "IP works" broadly to include any potentially copyrightable, trademarkable, or patentable properties, as well as publicity rights. Though I group trademarks and the right of publicity into this discussion, I do not endorse the treatment of either as property. See, e.g., Jennifer E. Rothman, Copyright Preemption and the Right of Publicity, 36 U.C. Davis L. Rev. 199, 206 (2002) [hereinafter Rothman, Copyright Preemption];
  • 67
    • 38749127982 scopus 로고    scopus 로고
    • Jennifer E. Rothman, Initial Interest Confusion: Standing at the Crossroads of Trademark Law, 27 Cardozo L. Rev. 105, 146-49 (2005) [hereinafter Rothman, Initial Interest Confusion].
    • Jennifer E. Rothman, Initial Interest Confusion: Standing at the Crossroads of Trademark Law, 27 Cardozo L. Rev. 105, 146-49 (2005) [hereinafter Rothman, Initial Interest Confusion].
  • 68
    • 38749152457 scopus 로고    scopus 로고
    • Patricia Aufderheide & Peter Jaszi, Ctr. for Soc. Media, Untold Stories: Creative Consequences of the Rights Clearance Culture for Documentary Filmmakers 22 (2004), http://www.centerforsocialmedia.org/files/pdf/ UNTOLDSTORIES_Report.pdf. Aufderheide and Jaszi define the clearance culture as the shared set of expectations that all rights must always be cleared. Id. at 22. Others have also used this term.
    • Patricia Aufderheide & Peter Jaszi, Ctr. for Soc. Media, Untold Stories: Creative Consequences of the Rights Clearance Culture for Documentary Filmmakers 22 (2004), http://www.centerforsocialmedia.org/files/pdf/ UNTOLDSTORIES_Report.pdf. Aufderheide and Jaszi define the clearance culture as "the shared set of expectations that all rights must always be cleared." Id. at 22. Others have also used this term.
  • 69
    • 38749152069 scopus 로고    scopus 로고
    • See, e.g., Marjorie Heins & Tricia Beckles, Brennan Ctr. for Justice, Will Fair Use Survive? Free Expression in the Age of Copyright Control 5 (2005), available at http://www.fepproject.org/policyreports/WillFairUseSurvive. pdf;
    • See, e.g., Marjorie Heins & Tricia Beckles, Brennan Ctr. for Justice, Will Fair Use Survive? Free Expression in the Age of Copyright Control 5 (2005), available at http://www.fepproject.org/policyreports/WillFairUseSurvive. pdf;
  • 70
    • 38749139242 scopus 로고    scopus 로고
    • cf. Lawrence Lessig, Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity (2004) [hereinafter Lessig, Free Culture] (contrasting current lock down culture with his preferred free culture).
    • cf. Lawrence Lessig, Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity (2004) [hereinafter Lessig, Free Culture] (contrasting current "lock down culture" with his preferred "free culture").
  • 71
    • 38749084182 scopus 로고    scopus 로고
    • See, e.g., New Era Publ'ns Int'l v. Carol Publ'g Group, 904 F.2d 152, 157 (2d Cir. 1990);
    • See, e.g., New Era Publ'ns Int'l v. Carol Publ'g Group, 904 F.2d 152, 157 (2d Cir. 1990);
  • 72
    • 38749129696 scopus 로고    scopus 로고
    • Rosemont Enters, v. Random House, Inc., 366 F.2d 303, 307 (2d Cir. 1966);
    • Rosemont Enters, v. Random House, Inc., 366 F.2d 303, 307 (2d Cir. 1966);
  • 73
    • 38749086857 scopus 로고    scopus 로고
    • Seale v. Gramercy Pictures, 949 F. Supp. 331, 337-38 (E.D. Pa. 1996).
    • Seale v. Gramercy Pictures, 949 F. Supp. 331, 337-38 (E.D. Pa. 1996).
  • 74
    • 38749131240 scopus 로고    scopus 로고
    • The Injustice Collector: Is James Joyce's Grandson Suppressing Scholarship?
    • See, e.g, June 19, at
    • See, e.g., D.T. Max, The Injustice Collector: Is James Joyce's Grandson Suppressing Scholarship?, New Yorker, June 19, 2006, at 34, 38.
    • (2006) New Yorker
    • Max, D.T.1
  • 75
    • 38749097763 scopus 로고    scopus 로고
    • For example, James Joyce's grandson, Stephen Joyce, has intimidated numerous Joyce scholars and biographers into abandoning or severely cutting material out of projects about Joyce. Max, supra note 32, at 34, 38;
    • For example, James Joyce's grandson, Stephen Joyce, has intimidated numerous Joyce scholars and biographers into abandoning or severely cutting material out of projects about Joyce. Max, supra note 32, at 34, 38;
  • 76
    • 38749086126 scopus 로고    scopus 로고
    • see also Max, supra note 11, at 66 (describing publishing companies' restrictive IP policies).
    • see also Max, supra note 11, at 66 (describing publishing companies' restrictive IP policies).
  • 77
    • 38749116626 scopus 로고    scopus 로고
    • See, e.g., Testimony of Arthur Frankel, Roy Exp. Co. Establishment of Vaduz v. CBS, Inc., 503 F. Supp. 1137 (S.D.N.Y. 1980) (No. 78-Civ. 2417)
    • See, e.g., Testimony of Arthur Frankel, Roy Exp. Co. Establishment of Vaduz v. CBS, Inc., 503 F. Supp. 1137 (S.D.N.Y. 1980) (No. 78-Civ. 2417)
  • 78
    • 38749096269 scopus 로고    scopus 로고
    • reprinted in Excerpts of Record at 419, 672 F.2d 1095 (2d Cir. 1981) (Nos. 81-7027, 81-7109) (testimony of former senior vice president of Paramount Television);
    • reprinted in Excerpts of Record at 419, 672 F.2d 1095 (2d Cir. 1981) (Nos. 81-7027, 81-7109) (testimony of former senior vice president of Paramount Television);
  • 80
    • 38749149197 scopus 로고    scopus 로고
    • Lloyd J. Jassin & Steven C Schechter, The Copyright Permission and Libel Handbook: A Step-by-Step Guide for Writers, Editors, and Publishers 7, 43 (1998) (recommending clearing all potentially copyrighted works without regard to possible fair use defenses and also recommending clearing public domain works);
    • Lloyd J. Jassin & Steven C Schechter, The Copyright Permission and Libel Handbook: A Step-by-Step Guide for Writers, Editors, and Publishers 7, 43 (1998) (recommending clearing all potentially copyrighted works without regard to possible fair use defenses and also recommending clearing public domain works);
  • 81
    • 38749138507 scopus 로고    scopus 로고
    • Aufderheide & Jaszi, supra note 30, at 5;
    • Aufderheide & Jaszi, supra note 30, at 5;
  • 82
    • 38749133737 scopus 로고    scopus 로고
    • Heins & Beckles, supra note 30, at 5;
    • Heins & Beckles, supra note 30, at 5;
  • 83
    • 38749098145 scopus 로고    scopus 로고
    • Ronald H. Gertz et al., Clearance of Rights for Motion Picture and Television Productions, Century City Bar Ass'n J., Summer 1983, at 42, 43, 47-50 (recommending clearance of all identifiable names, products, locations, companies[,] fictional characters[,] film clips, and music used); Suzy Vaughan Assocs., Producers Guidelines, http://www.suzyvaughan.com/ producers_guidelines.htm (last visited Sept. 21, 2007) (recommending licensing of any copyrighted work no matter how little is used or context and recommending clearing of some publicity rights, such as for individuals who appear on news programs);
    • Ronald H. Gertz et al., Clearance of Rights for Motion Picture and Television Productions, Century City Bar Ass'n J., Summer 1983, at 42, 43, 47-50 (recommending clearance of all "identifiable names, products, locations, companies[,] fictional characters[,]" film clips, and music used); Suzy Vaughan Assocs., Producers Guidelines, http://www.suzyvaughan.com/ producers_guidelines.htm (last visited Sept. 21, 2007) (recommending licensing of any copyrighted work no matter how little is used or context and recommending clearing of some publicity rights, such as for individuals who appear on news programs);
  • 84
    • 38749133003 scopus 로고    scopus 로고
    • What Is Clearance, http://www.creativeclearance.com/whatisclearance.html (last visited Sept. 21, 2007) (recommending clearance of any work created by another person(s)); discussion infra Part II and infra note 37.
    • What Is Clearance, http://www.creativeclearance.com/whatisclearance.html (last visited Sept. 21, 2007) (recommending "clearance" of any work created by another person(s)); discussion infra Part II and infra note 37.
  • 85
    • 38749088346 scopus 로고    scopus 로고
    • Most contracts today include such provisions, but even those from the relatively recent past often do not. See, e.g., Wendt v. Host Int'l, 125 F.3d 806, 811 (9th Cir. 1997) (holding that there could be a right of publicity violation when derivative work based on characters from television show was prepared without permission of actors from original series).
    • Most contracts today include such provisions, but even those from the relatively recent past often do not. See, e.g., Wendt v. Host Int'l, 125 F.3d 806, 811 (9th Cir. 1997) (holding that there could be a right of publicity violation when derivative work based on characters from television show was prepared without permission of actors from original series).
  • 86
    • 38749109664 scopus 로고    scopus 로고
    • have contended elsewhere that even if a contract does not grant such rights, copyright law should preempt publicity rights in such instances. See Rothman, Copyright Preemption, supra note 29, at 208-14, 259-62. I note that the Screen Actors Guild and the relevant collective bargaining agreements also influence clearance practices with regard to publicity holders' rights, as well as concerns over actions for invasion of privacy, false light, and defamation.
    • have contended elsewhere that even if a contract does not grant such rights, copyright law should preempt publicity rights in such instances. See Rothman, Copyright Preemption, supra note 29, at 208-14, 259-62. I note that the Screen Actors Guild and the relevant collective bargaining agreements also influence clearance practices with regard to publicity holders' rights, as well as concerns over actions for invasion of privacy, false light, and defamation.
  • 87
    • 38749096678 scopus 로고    scopus 로고
    • Email from Gregg Nations, Script Coordinator, Lost, ABC/Touchstone, to Jennifer Rothman, Assoc. Professor of Law, Loyola Law School, L.A. (Aug. 27, 2007, 2:16:00 PDT) (on file with author);
    • Email from Gregg Nations, Script Coordinator, Lost, ABC/Touchstone, to Jennifer Rothman, Assoc. Professor of Law, Loyola Law School, L.A. (Aug. 27, 2007, 2:16:00 PDT) (on file with author);
  • 88
    • 38749137385 scopus 로고    scopus 로고
    • see also Donaldson, supra note 34, at 63, 214-15, 237-38 (suggesting removal of all references in films to real people, whether living or dead, even if references were unintentional).
    • see also Donaldson, supra note 34, at 63, 214-15, 237-38 (suggesting removal of all references in films to real people, whether living or dead, even if references were unintentional).
  • 89
    • 38749112581 scopus 로고    scopus 로고
    • See, e.g., Matthews v. Wozencraft, 15 F.3d 432, 439-40 (5th Cir. 1994) Courts long ago recognized that a celebrity's right of publicity does not preclude others from incorporating a person's name, features or biography in a literary work, motion picture, news or entertainment story. Only the use of an individual's identity in advertising infringes on the persona.
    • See, e.g., Matthews v. Wozencraft, 15 F.3d 432, 439-40 (5th Cir. 1994) ("Courts long ago recognized that a celebrity's right of publicity does not preclude others from incorporating a person's name, features or biography in a literary work, motion picture, news or entertainment story. Only the use of an individual's identity in advertising infringes on the persona."
  • 90
    • 38749096255 scopus 로고    scopus 로고
    • (quoting George M. Armstrong, Jr., The Reification of Celebrity: Persona as Property, 51 La. L. Rev. 443, 467 (1991)));
    • (quoting George M. Armstrong, Jr., The Reification of Celebrity: Persona as Property, 51 La. L. Rev. 443, 467 (1991)));
  • 91
    • 38749125509 scopus 로고    scopus 로고
    • Seale v. Gramercy Pictures, 949 F. Supp. 331, 336 (E.D. Pa. 1996) (holding that use of a person's name and likeness in news, entertainment, and creative works does not infringe on the right of publicity);
    • Seale v. Gramercy Pictures, 949 F. Supp. 331, 336 (E.D. Pa. 1996) (holding that "use of a person's name and likeness in news, entertainment, and creative works does not infringe on the right of publicity");
  • 92
    • 38749106189 scopus 로고    scopus 로고
    • see also Restatement (Third) of Unfair Competition § 47 (1995);
    • see also Restatement (Third) of Unfair Competition § 47 (1995);
  • 93
    • 38749112567 scopus 로고    scopus 로고
    • J. Thomas McCarthy, The Rights of Publicity and Privacy, §§ 8:90-:99, 8:302-:321 (2006);
    • J. Thomas McCarthy, The Rights of Publicity and Privacy, §§ 8:90-:99, 8:302-:321 (2006);
  • 94
    • 38749131594 scopus 로고    scopus 로고
    • Rothman, Copyright Preemption, supra note 29, at 206-07 & n.20;
    • Rothman, Copyright Preemption, supra note 29, at 206-07 & n.20;
  • 95
    • 38749095894 scopus 로고    scopus 로고
    • Eugene Volokh, Freedom of Speech and the Right of Publicity, 40 Hous. L. Rev. 903, 908 (2003).
    • Eugene Volokh, Freedom of Speech and the Right of Publicity, 40 Hous. L. Rev. 903, 908 (2003).
  • 96
    • 38749097027 scopus 로고    scopus 로고
    • See, e.g., Landham v. Lewis Galoob Toys, 227 F.3d 619, 623-24 (6th Cir. 2000) (applying right of publicity to an action figure from a movie);
    • See, e.g., Landham v. Lewis Galoob Toys, 227 F.3d 619, 623-24 (6th Cir. 2000) (applying right of publicity to an action figure from a movie);
  • 97
    • 38749099836 scopus 로고    scopus 로고
    • Elvis Presley Enters, v. Capece, 141 F.3d 188, 193 (5th Cir. 1998) (applying right of publicity to nightclub name);
    • Elvis Presley Enters, v. Capece, 141 F.3d 188, 193 (5th Cir. 1998) (applying right of publicity to nightclub name);
  • 98
    • 38749108476 scopus 로고    scopus 로고
    • Estate of Presley v. Russen, 513 F. Supp. 1339, 1358-59 (D.N.J. 1981) (allowing right of publicity action against Elvis impersonators);
    • Estate of Presley v. Russen, 513 F. Supp. 1339, 1358-59 (D.N.J. 1981) (allowing right of publicity action against Elvis impersonators);
  • 99
    • 38749124739 scopus 로고    scopus 로고
    • Apple Corps Ltd. v. Leber, 229 U.S.P.Q. 1015,1016 (Cal. Super. Ct. 1986) (applying right of publicity to musical show about the Beatles);
    • Apple Corps Ltd. v. Leber, 229 U.S.P.Q. 1015,1016 (Cal. Super. Ct. 1986) (applying right of publicity to musical show about the Beatles);
  • 100
    • 38749135840 scopus 로고    scopus 로고
    • Doe v. TCI Cablevision, 110 S.W.3d 363, 370-72 (Mo. 2003) (applying right of publicity to a comic book);
    • Doe v. TCI Cablevision, 110 S.W.3d 363, 370-72 (Mo. 2003) (applying right of publicity to a comic book);
  • 101
    • 38749122824 scopus 로고    scopus 로고
    • see also Rothman, Copyright Preemption, supra note 29, at 206-07 & n.19.
    • see also Rothman, Copyright Preemption, supra note 29, at 206-07 & n.19.
  • 102
    • 38749154718 scopus 로고    scopus 로고
    • Email from Kirk Marcolina, Director & Producer, Camp Out, to Jennifer Rothman, Assoc. Professor of Law, Loyola Law School, L.A. (June 20, 2007, 12:35:20 PDT) (on file with author).
    • Email from Kirk Marcolina, Director & Producer, Camp Out, to Jennifer Rothman, Assoc. Professor of Law, Loyola Law School, L.A. (June 20, 2007, 12:35:20 PDT) (on file with author).
  • 103
    • 38749124756 scopus 로고    scopus 로고
    • Id
    • Id.
  • 104
    • 38749139260 scopus 로고    scopus 로고
    • Clips from films can cost, depending on the value of the underlying work, up to $10,000 a minute. Aufderheide & Jaszi, supra note 30, at 19. Some networks charge upwards of $90 per second for news footage.
    • Clips from films can cost, depending on the value of the underlying work, up to $10,000 a minute. Aufderheide & Jaszi, supra note 30, at 19. Some networks charge upwards of $90 per second for news footage.
  • 105
    • 38749111822 scopus 로고    scopus 로고
    • Id at 8. To clear the song Happy Birthday costs $15,000-20,000 per verse.
    • Id at 8. To clear the song Happy Birthday costs $15,000-20,000 per verse.
  • 106
    • 38749125527 scopus 로고    scopus 로고
    • Id. at 11;
    • Id. at 11;
  • 107
    • 38749118267 scopus 로고    scopus 로고
    • see also Richard Feiner & Co. v. H.R. Indus., 10 F. Supp. 2d 310, 314 n.13 (S.D.N.Y. 1998) (noting that licensing fees for photographs are $5,000 to $6,500 per photograph).
    • see also Richard Feiner & Co. v. H.R. Indus., 10 F. Supp. 2d 310, 314 n.13 (S.D.N.Y. 1998) (noting that licensing fees for photographs are $5,000 to $6,500 per photograph).
  • 108
    • 38749118268 scopus 로고    scopus 로고
    • Heins & Beckles, supra note 30, at 5-6
    • Heins & Beckles, supra note 30, at 5-6.
  • 109
    • 38749111104 scopus 로고    scopus 로고
    • Films regularly are covered by errors and omissions insurance, which, among other things, compensates a producer or distributor for litigation costs and damages related to claims for infringement of others' IP. This type of insurance is commonly referred to as E & O. E & O insurers usually demand clearances for all potentially protected IP works even where there is no possible cause of action. For example, one leading E & O broker, Dennis Reiff, explains that he would require clearance from Disney before showing the Disney Concert Hall in the background of a commercial set in Los Angeles. Id. at 5-6.
    • Films regularly are covered by errors and omissions insurance, which, among other things, compensates a producer or distributor for litigation costs and damages related to claims for infringement of others' IP. This type of insurance is commonly referred to as "E & O." E & O insurers usually demand clearances for all potentially protected IP works even where there is no possible cause of action. For example, one leading E & O broker, Dennis Reiff, explains that he would require clearance from Disney before showing the Disney Concert Hall in the background of a commercial set in Los Angeles. Id. at 5-6.
  • 110
    • 38749119775 scopus 로고    scopus 로고
    • This conclusion is especially troubling since Disney does not own the venue but simply donated money toward its construction. More importantly, regardless of whether Disney had an ownership interest, permission for displaying the building is not required by copyright or trademark law. See 17 U.S.C. §§ 106(5, 113(c, 2000);
    • This conclusion is especially troubling since Disney does not own the venue but simply donated money toward its construction. More importantly, regardless of whether Disney had an ownership interest, permission for displaying the building is not required by copyright or trademark law. See 17 U.S.C. §§ 106(5), 113(c) (2000);
  • 111
    • 38749136650 scopus 로고    scopus 로고
    • Rock & Roll Hall of Fame & Museum v. Gentile Prods., 134 F.3d 749, 755-56 (6th Cir. 1998) (holding photographer's use of picture of Rock and Roll Hall of Fame and use of that name in conjunction with the photograph did not constitute trademark infringement). Nevertheless, cautious E & O brokers and attorneys clear such uses because Disney is known to be very litigious and has the money to make litigation very expensive. Heins & Beckles, supra note 30, at 6;
    • Rock & Roll Hall of Fame & Museum v. Gentile Prods., 134 F.3d 749, 755-56 (6th Cir. 1998) (holding photographer's use of picture of Rock and Roll Hall of Fame and use of that name in conjunction with the photograph did not constitute trademark infringement). Nevertheless, cautious E & O brokers and attorneys clear such uses because Disney is known to be very litigious and has the money to make litigation very expensive. Heins & Beckles, supra note 30, at 6;
  • 112
    • 38749149984 scopus 로고    scopus 로고
    • see also Donaldson, supra note 34, at 214 (recommending clearing all distinctive locations and buildings);
    • see also Donaldson, supra note 34, at 214 (recommending clearing all distinctive locations and buildings);
  • 113
    • 38749100566 scopus 로고    scopus 로고
    • Gertz et al, supra note 34, at 43
    • Gertz et al., supra note 34, at 43.
  • 114
    • 34547810233 scopus 로고    scopus 로고
    • Incentives to Challenge and Defend
    • Patents: Why Litigation Won't Reliably Fix Patent Office Errors and Why Administrative Patent Review Might Help, 19 Berkeley Tech. LJ, 943, 955-60 2004
    • Joseph Farrell & Robert P. Merges, Incentives to Challenge and Defend Patents: Why Litigation Won't Reliably Fix Patent Office Errors and Why Administrative Patent Review Might Help, 19 Berkeley Tech. LJ., 943, 955-60 (2004);
    • Farrell, J.1    Merges, R.P.2
  • 115
    • 34547804732 scopus 로고    scopus 로고
    • Patent Holdup and Royalty Stacking, 85 Tex. L. Rev. 1991, 1992-93 2007
    • Mark Lemley & Carl Shapiro, Patent Holdup and Royalty Stacking, 85 Tex. L. Rev. 1991, 1992-93 (2007).
    • Lemley, M.1    Shapiro, C.2
  • 116
    • 38749151552 scopus 로고    scopus 로고
    • See, e.g., Robert S. Bray, Photocopying and Copyright: A Progress Report, 48 Special Libr. 100, 101-03 (1957) (urging adoption of policy regarding library photocopying to avoid unfavorable incident in which publishers sue).
    • See, e.g., Robert S. Bray, Photocopying and Copyright: A Progress Report, 48 Special Libr. 100, 101-03 (1957) (urging adoption of policy regarding library photocopying to avoid "unfavorable incident" in which publishers sue).
  • 118
    • 38749138883 scopus 로고    scopus 로고
    • Jackson S. Saunders, Origin of the Gentleman's Agreement of 1935, in Reprography and Copyright Law app. B, at 159 (Lowell H. Hattery & George P. Bush eds., 1964).
    • Jackson S. Saunders, Origin of the "Gentleman's Agreement" of 1935, in Reprography and Copyright Law app. B, at 159 (Lowell H. Hattery & George P. Bush eds., 1964).
  • 119
    • 33747079951 scopus 로고    scopus 로고
    • Research, Libraries, and Fair Use: The Gentleman's Agreement of 1935, 53 J
    • Peter B. Hirtle, Research, Libraries, and Fair Use: The Gentleman's Agreement of 1935, 53 J. Copyright Soc'y 545, 564-69 (2006).
    • (2006) Copyright Soc'y , vol.545 , pp. 564-569
    • Hirtle, P.B.1
  • 120
    • 38749149565 scopus 로고    scopus 로고
    • Letter from Robert C. Binkley, Chairman, Joint Comm. on Materials for Research, to W.W. Norton, President, Nat'l Ass'n of Book Publishers (May 25, 1935)
    • Letter from Robert C. Binkley, Chairman, Joint Comm. on Materials for Research, to W.W. Norton, President, Nat'l Ass'n of Book Publishers (May 25, 1935)
  • 121
    • 38749143292 scopus 로고    scopus 로고
    • reprinted in 2 J. Documentary Reprod. 29, 29-30 (1939);
    • reprinted in 2 J. Documentary Reprod. 29, 29-30 (1939);
  • 122
    • 38749144775 scopus 로고    scopus 로고
    • Saunders, supra note 46, at 165-66
    • Saunders, supra note 46, at 165-66.
  • 123
    • 38749100212 scopus 로고    scopus 로고
    • The Gentleman's Agreement, reprinted in 2 J. Documentary Reprod., 29, 31-33 (1939).
    • The Gentleman's Agreement, reprinted in 2 J. Documentary Reprod., 29, 31-33 (1939).
  • 124
    • 38749095236 scopus 로고    scopus 로고
    • Letter from Robert C. Binkley, supra note 48, at 29-30;
    • Letter from Robert C. Binkley, supra note 48, at 29-30;
  • 125
    • 38749101619 scopus 로고    scopus 로고
    • Saunders, supra note 46, at 171
    • Saunders, supra note 46, at 171.
  • 126
    • 38749140652 scopus 로고    scopus 로고
    • Hirtle, supra note 47, at 549, 567
    • Hirtle, supra note 47, at 549, 567
  • 127
    • 38749131591 scopus 로고    scopus 로고
    • (quoting a letter from Thomas P. Martin, Assistant Chief of Manuscript Division, Library of Congress).
    • (quoting a letter from Thomas P. Martin, Assistant Chief of Manuscript Division, Library of Congress).
  • 128
    • 34547807549 scopus 로고    scopus 로고
    • Some scholars continue to contend that there should be no copyright infringement on the basis of personal uses of copyrighted works. See, e.g, Jessica Litman, Lawful Personal Use, 85 Tex. L. Rev. 1871, 1918 2007
    • Some scholars continue to contend that there should be no copyright infringement on the basis of personal uses of copyrighted works. See, e.g., Jessica Litman, Lawful Personal Use, 85 Tex. L. Rev. 1871, 1918 (2007).
  • 129
    • 38749111471 scopus 로고    scopus 로고
    • Hirtle, supra note 47, at 549;
    • Hirtle, supra note 47, at 549;
  • 130
    • 38749152068 scopus 로고    scopus 로고
    • see also discussion infra Section II.B
    • see also discussion infra Section II.B.
  • 131
    • 38749130107 scopus 로고    scopus 로고
    • A.L.A. News, 35 A.L.A. Bull. 84, 84-85 (1941) (discussing contents of Reproduction of Materials Code);
    • A.L.A. News, 35 A.L.A. Bull. 84, 84-85 (1941) (discussing contents of Reproduction of Materials Code);
  • 132
  • 133
    • 38749144002 scopus 로고    scopus 로고
    • Borge Varmer, Study No. 15: Photoduplication of Copyrighted Material by Libraries 52 (1959)
    • Borge Varmer, Study No. 15: Photoduplication of Copyrighted Material by Libraries 52 (1959)
  • 134
    • 38749129147 scopus 로고    scopus 로고
    • reprinted in Subcomm. on Patents, Trademarks & Copyrights, S. Comm. on the Judiciary, 86th Cong., Copyright Law Revision 45, 52 (Comm. Print 1960) (quoting Reproduction of Materials Code) (emphasis added).
    • reprinted in Subcomm. on Patents, Trademarks & Copyrights, S. Comm. on the Judiciary, 86th Cong., Copyright Law Revision 45, 52 (Comm. Print 1960) (quoting Reproduction of Materials Code) (emphasis added).
  • 135
    • 38749144413 scopus 로고    scopus 로고
    • A.L.A. News, supra note 53, at 84.
    • A.L.A. News, supra note 53, at 84.
  • 136
    • 38749106606 scopus 로고    scopus 로고
    • Id
    • Id.
  • 137
    • 38749105465 scopus 로고    scopus 로고
    • This section ultimately became 17 U.S.C. § 107 2000
    • This section ultimately became 17 U.S.C. § 107 (2000).
  • 138
    • 38749083428 scopus 로고    scopus 로고
    • The Author-Publisher Group, the Author's League of America, the Association of American Publishers, Inc., and the Chairman of the Copyright Committee signed the resulting agreement on Classroom Guidelines with respect to books and periodicals. Agreement on Guidelines for Classroom Copying in Not-for-Profit Educational Institutions with Respect to Books and Periodicals, H.R. Rep. No. 94-1476, at 68-70 (1976)
    • The Author-Publisher Group, the Author's League of America, the Association of American Publishers, Inc., and the Chairman of the Copyright Committee signed the resulting agreement on Classroom Guidelines with respect to books and periodicals. Agreement on Guidelines for Classroom Copying in Not-for-Profit Educational Institutions with Respect to Books and Periodicals, H.R. Rep. No. 94-1476, at 68-70 (1976)
  • 139
    • 38749151924 scopus 로고    scopus 로고
    • as reprinted in 1976 U.S.CCA.N. 5659, 5681-83.
    • as reprinted in 1976 U.S.CCA.N. 5659, 5681-83.
  • 140
    • 38749150637 scopus 로고    scopus 로고
    • H.R. Rep. No. 94-1476, at 67
    • H.R. Rep. No. 94-1476, at 67
  • 141
    • 38749121354 scopus 로고    scopus 로고
    • as reprinted in 1976 U.S.CCA.N. at 5680.
    • as reprinted in 1976 U.S.CCA.N. at 5680.
  • 142
    • 38749129148 scopus 로고
    • at
    • H.R. Rep. No. 90-83, at 33, 36 (1967);
    • (1967)
    • Rep, H.R.1    No2
  • 143
    • 38749101353 scopus 로고    scopus 로고
    • see also, at
    • see also H.R. Rep. No. 94-1476, at 67-68
    • Rep, H.R.1    No2
  • 144
    • 38749086125 scopus 로고    scopus 로고
    • as reprinted in WIt, U.S.CCA.N. at 5680.
    • as reprinted in WIt, U.S.CCA.N. at 5680.
  • 145
    • 38749130108 scopus 로고    scopus 로고
    • H.R. Rep. No. 94-1476, at 72
    • H.R. Rep. No. 94-1476, at 72
  • 146
    • 38749131592 scopus 로고    scopus 로고
    • as reprinted in 1976 U.S.CCA.N. at 5685.
    • as reprinted in 1976 U.S.CCA.N. at 5685.
  • 147
    • 38749152455 scopus 로고    scopus 로고
    • Although the letter to the Judiciary Committee transmitting the Classroom Guidelines suggests that some educators were involved in the umbrella ad hoc committee of educational institutions, no specific educator or university organization was a signatory to the agreement. See id. at 70;
    • Although the letter to the Judiciary Committee transmitting the Classroom Guidelines suggests that some educators were involved in the umbrella ad hoc committee of educational institutions, no specific educator or university organization was a signatory to the agreement. See id. at 70;
  • 148
    • 38749116625 scopus 로고    scopus 로고
    • see also Basic Books v. Kinko's Graphics Corp., 758 F. Supp. 1522, 1535 n.10 (S.D.N.Y. 1991) (referencing testimony of Professor Peter Jaszi that the Guidelines were forced on, rather than developed by, educators).
    • see also Basic Books v. Kinko's Graphics Corp., 758 F. Supp. 1522, 1535 n.10 (S.D.N.Y. 1991) (referencing testimony of Professor Peter Jaszi that the Guidelines were forced on, rather than developed by, educators).
  • 149
    • 38749145565 scopus 로고    scopus 로고
    • H.R. Rep. 94-1476, at 68
    • H.R. Rep. 94-1476, at 68
  • 150
    • 38749151925 scopus 로고    scopus 로고
    • as reprinted in 1976 U.S.C.CA.N. at 5682
    • as reprinted in 1976 U.S.C.CA.N. at 5682.
  • 151
    • 38749147738 scopus 로고    scopus 로고
    • Id
    • Id.
  • 152
    • 38749132875 scopus 로고    scopus 로고
    • Id
    • Id.
  • 153
    • 38749086856 scopus 로고    scopus 로고
    • Even though Congress included the Guidelines in the legislative history, there was never a floor debate over the Guidelines, no vote on their provisions, and no opportunity for public comment
    • Even though Congress included the Guidelines in the legislative history, there was never a floor debate over the Guidelines, no vote on their provisions, and no opportunity for public comment.
  • 154
    • 38749152067 scopus 로고    scopus 로고
    • See, e.g., Nat'l Comm'n on New Technological Uses of Copyrighted Works, Final Report of the National Commission on New Technological Uses of Copyrighted Works 52 (1979), available at http://digital-law-online.info/CONTU/PDF/ Chapter4.pdf [hereinafter CONTU Guidelines] (treating the Classroom Guidelines as part of the 1976 Copyright Act). Individual members of the Judiciary Committee and, in particular, its Chairman, Representative Kastenmeier, may have hoped that educators and universities would adhere to the Classroom Guidelines, but there is no evidence either that this was a generally held position by Congress, nor even that Kastenmeier thought that uses exceeding those allowable by the Classroom Guidelines should be per se infringing.
    • See, e.g., Nat'l Comm'n on New Technological Uses of Copyrighted Works, Final Report of the National Commission on New Technological Uses of Copyrighted Works 52 (1979), available at http://digital-law-online.info/CONTU/PDF/ Chapter4.pdf [hereinafter CONTU Guidelines] (treating the Classroom Guidelines as part of the 1976 Copyright Act). Individual members of the Judiciary Committee and, in particular, its Chairman, Representative Kastenmeier, may have hoped that educators and universities would adhere to the Classroom Guidelines, but there is no evidence either that this was a generally held position by Congress, nor even that Kastenmeier thought that uses exceeding those allowable by the Classroom Guidelines should be per se infringing.
  • 155
    • 38749127994 scopus 로고    scopus 로고
    • See, e.g., Robert C. Ellickson, Order Without Law: How Neighbors Settle Disputes 259 & n.73 (1991) (describing the Stanford University practice in the 1980s);
    • See, e.g., Robert C. Ellickson, Order Without Law: How Neighbors Settle Disputes 259 & n.73 (1991) (describing the Stanford University practice in the 1980s);
  • 156
    • 38749109249 scopus 로고    scopus 로고
    • Univ. of Cal., University of California Policy on the Reproduction of Copyrighted Material for Teaching and Research (1986), http://www.ucop.edu/ ucophome/coordrev/policy/4-29-86.html [hereinafter UC Policy]. Many universities will only defend professors against copyright infringement actions if they conform to the Guidelines or if they acted with the express approval of university counsel.
    • Univ. of Cal., University of California Policy on the Reproduction of Copyrighted Material for Teaching and Research (1986), http://www.ucop.edu/ ucophome/coordrev/policy/4-29-86.html [hereinafter UC Policy]. Many universities will only defend professors against copyright infringement actions if they conform to the Guidelines or if they acted with the express approval of university counsel.
  • 157
    • 38749097786 scopus 로고    scopus 로고
    • See, e.g., N.Y. Univ., University Policy on Photocopying Copyrighted Materials 2 (1983), http://www.nyu.edu/students.guide/policies/photocopying.pdf [hereinafter NYU Policy];
    • See, e.g., N.Y. Univ., University Policy on Photocopying Copyrighted Materials 2 (1983), http://www.nyu.edu/students.guide/policies/photocopying.pdf [hereinafter NYU Policy];
  • 158
    • 38749087619 scopus 로고    scopus 로고
    • Univ. of Va., The University's Policy on Copying of Copyrighted Material (1987), http://www.lib.virginia.edu/reserve/copyright/infringe.html [hereinafter Virginia Policy]. Some universities go even further than the Guidelines and require that all material circulated in the classroom be accompanied by a notice of copyright or be purchased.
    • Univ. of Va., The University's Policy on Copying of Copyrighted Material (1987), http://www.lib.virginia.edu/reserve/copyright/infringe.html [hereinafter Virginia Policy]. Some universities go even further than the Guidelines and require that all material circulated in the classroom be accompanied by a notice of copyright or be purchased.
  • 159
    • 38749117182 scopus 로고    scopus 로고
    • See, e.g, Virginia Policy, supra
    • See, e.g., Virginia Policy, supra.
  • 160
    • 38749084175 scopus 로고    scopus 로고
    • William W. Fisher & William McGeveran, Berkman Ctr. for Internet & Soc'y, The Digital Learning Challenge: Obstacles to Educational Uses of Copyrighted Material in the Digital Age 57 (2006), http://cyber.law.harvard.edu/ home/2006-09. Admittedly, formal compliance with the Guidelines by universities likely exceeds actual compliance by individual university instructors.
    • William W. Fisher & William McGeveran, Berkman Ctr. for Internet & Soc'y, The Digital Learning Challenge: Obstacles to Educational Uses of Copyrighted Material in the Digital Age 57 (2006), http://cyber.law.harvard.edu/ home/2006-09. Admittedly, formal compliance with the Guidelines by universities likely exceeds actual compliance by individual university instructors.
  • 161
    • 38749105834 scopus 로고    scopus 로고
    • Addison-Wesley Publ'g Co. v. N.Y. Univ., No. 82-Civ-8333, 1983 WL 1134, at *1 (S.D.N. Y., May 31, 1983).
    • Addison-Wesley Publ'g Co. v. N.Y. Univ., No. 82-Civ-8333, 1983 WL 1134, at *1 (S.D.N. Y., May 31, 1983).
  • 162
    • 38749098143 scopus 로고
    • at
    • H.R. Rep. 94-1476, at 70-74 (1976)
    • (1976)
    • Rep, H.R.1
  • 163
    • 38749089432 scopus 로고    scopus 로고
    • as reprinted in 1976 U.S.C.CA.N. 5659, 5684-88 Guidelines for Educational Uses of Music
    • as reprinted in 1976 U.S.C.CA.N. 5659, 5684-88 (Guidelines for Educational Uses of Music).
  • 164
    • 38749083831 scopus 로고    scopus 로고
    • CONTU Guidelines, supra note 66, at 55
    • CONTU Guidelines, supra note 66, at 55.
  • 165
    • 84888708325 scopus 로고    scopus 로고
    • § 108(g)2, 2000
    • 17 U.S.C. § 108(g)(2) (2000).
    • 17 U.S.C
  • 166
    • 38749149579 scopus 로고    scopus 로고
    • CONTU Guidelines, supra note 66, at 55
    • CONTU Guidelines, supra note 66, at 55.
  • 167
    • 38749112577 scopus 로고    scopus 로고
    • Bruce A. Lehman, Assistant Sec'y of Commerce & Comm'r of Patents & Trademarks, The Conference on Fair Use: Final Report to the Commissioner on the Conclusion of the Conference on Fair Use 7 (1998), available at http://www.uspto.gov/web/offices/dcom/olia/confu/confurep.pdf.
    • Bruce A. Lehman, Assistant Sec'y of Commerce & Comm'r of Patents & Trademarks, The Conference on Fair Use: Final Report to the Commissioner on the Conclusion of the Conference on Fair Use 7 (1998), available at http://www.uspto.gov/web/offices/dcom/olia/confu/confurep.pdf.
  • 168
    • 38749087620 scopus 로고    scopus 로고
    • Id. at 18
    • Id. at 18.
  • 169
    • 38749149189 scopus 로고    scopus 로고
    • Heins & Beckles, supra note 30, at 6
    • Heins & Beckles, supra note 30, at 6.
  • 170
    • 38749089429 scopus 로고    scopus 로고
    • See, e.g., Testimony of Robert Eaton, Roy Exp. Co. Establishment of Vaduz v. CBS, Inc., 503 F. Supp. 1137 (S.D.N.Y. 1980) (No. 78-Civ. 2417)
    • See, e.g., Testimony of Robert Eaton, Roy Exp. Co. Establishment of Vaduz v. CBS, Inc., 503 F. Supp. 1137 (S.D.N.Y. 1980) (No. 78-Civ. 2417)
  • 171
    • 38749131982 scopus 로고    scopus 로고
    • reprinted in Excerpts of Record at 696-97, 672 F.2d 1095 (2d. Cir. 1981) (Nos. 81-7027, 81-7109);
    • reprinted in Excerpts of Record at 696-97, 672 F.2d 1095 (2d. Cir. 1981) (Nos. 81-7027, 81-7109);
  • 172
    • 38749089817 scopus 로고    scopus 로고
    • see also George Dessart, Museum of Broad. Commc'ns, Standards and Practices http://www.museum.tv/archives/etv/S/htmlS/standardsand/standardsand. htm (last visited Aug. 24, 2007);
    • see also George Dessart, Museum of Broad. Commc'ns, Standards and Practices http://www.museum.tv/archives/etv/S/htmlS/standardsand/standardsand. htm (last visited Aug. 24, 2007);
  • 173
    • 38749089047 scopus 로고    scopus 로고
    • Email from Gregg Nations, supra note 37
    • Email from Gregg Nations, supra note 37.
  • 174
    • 38749132514 scopus 로고    scopus 로고
    • See discussion supra
    • See discussion supra Subsection I.A.1;
    • , vol.1
    • Subsection, I.A.1
  • 175
    • 38749142182 scopus 로고    scopus 로고
    • see also Heins & Beckles, supra note 30, at 20-21
    • see also Heins & Beckles, supra note 30, at 20-21.
  • 176
    • 38749134884 scopus 로고    scopus 로고
    • See, e.g., Williams & Wilkins Co. v. United States, 487 F.2d 1345, 1373-74 (Ct. Cl. 1973);
    • See, e.g., Williams & Wilkins Co. v. United States, 487 F.2d 1345, 1373-74 (Ct. Cl. 1973);
  • 177
    • 38749143308 scopus 로고    scopus 로고
    • see also American Association of Law Libraries
    • see also American Association of Law Libraries, Model Law Firm Copyright Policy (2007), http://www.aallnet.org/about/model_law.asp.
    • (2007) Model Law Firm Copyright Policy
  • 178
    • 38749086490 scopus 로고    scopus 로고
    • See discussion infra Section II.B
    • See discussion infra Section II.B.
  • 179
    • 33646587009 scopus 로고    scopus 로고
    • The term best practices is imported from the corporate world where it is used as a way for businesses to improve their performance by comparing their practices to what other companies are doing that has worked well. David Zaring, Best Practices, 81 N.Y.U. L. Rev. 294, 308 (2006). It has a very different meaning, as I explain, in the IP context.
    • The term "best practices" is imported from the corporate world where it is used as a way for businesses to improve their performance by comparing their practices to what other companies are doing that has worked well. David Zaring, Best Practices, 81 N.Y.U. L. Rev. 294, 308 (2006). It has a very different meaning, as I explain, in the IP context.
  • 180
    • 38749124383 scopus 로고    scopus 로고
    • See Pat Aufderheide, How Documentary Filmmakers Overcame Their Fear of Quoting and Learned to Employ Fair Use: A Tale of Scholarship in Action, 1 Int'l J. Comm. 26, 33-35 (heralding the success of the Filmmakers' Statement and calling for the adoption of similar best practices statements in other fields);
    • See Pat Aufderheide, How Documentary Filmmakers Overcame Their Fear of Quoting and Learned to Employ Fair Use: A Tale of Scholarship in Action, 1 Int'l J. Comm. 26, 33-35 (heralding the success of the Filmmakers' Statement and calling for the adoption of similar best practices statements in other fields);
  • 181
    • 38749139254 scopus 로고    scopus 로고
    • Aufderheide & Jaszi, supra note 30, at 30-31;
    • Aufderheide & Jaszi, supra note 30, at 30-31;
  • 182
    • 38749141014 scopus 로고    scopus 로고
    • Fisher & McGeveran, supra note 68, at 91, 103-05;
    • Fisher & McGeveran, supra note 68, at 91, 103-05;
  • 183
    • 38749149979 scopus 로고    scopus 로고
    • see also Kristin Thompson, Report of the Ad Hoc Committee of the Society for Cinema Studies, Fair Usage Publication of Film Stills, 32 Cinema J. 3, 4, 12-14 (1993);
    • see also Kristin Thompson, Report of the Ad Hoc Committee of the Society for Cinema Studies, "Fair Usage Publication of Film Stills," 32 Cinema J. 3, 4, 12-14 (1993);
  • 184
    • 38749108128 scopus 로고    scopus 로고
    • Electronic Reserves and Fair Use, Ass'n Res. Libr. Bimonthly Report, Feb. 2004, at 1-3, available at http://www.arl.org/bm~doc/ereserves.pdf.
    • Electronic Reserves and Fair Use, Ass'n Res. Libr. Bimonthly Report, Feb. 2004, at 1-3, available at http://www.arl.org/bm~doc/ereserves.pdf.
  • 185
    • 38749142184 scopus 로고    scopus 로고
    • See, e.g, Filmmakers' Statement, supra note 19, at 1
    • See, e.g., Filmmakers' Statement, supra note 19, at 1.
  • 186
    • 38749097399 scopus 로고    scopus 로고
    • Id. (emphasis added). The Filmmakers' Statement was produced by the Association of Independent Video and Filmmakers, Independent Feature Project, International Documentary Association, National Alliance for Media Arts and Culture and the D.C Chapter of Women in Film, in consultation with the Center for Social Media and the IP program at American University. The Statement was also endorsed by Arts Engine, the Bay Area Video Coalition, the Independent Television Service, P.O.V./American Documentary, and the University Film and Video Association.
    • Id. (emphasis added). The Filmmakers' Statement was produced by the Association of Independent Video and Filmmakers, Independent Feature Project, International Documentary Association, National Alliance for Media Arts and Culture and the D.C Chapter of Women in Film, in consultation with the Center for Social Media and the IP program at American University. The Statement was also endorsed by Arts Engine, the Bay Area Video Coalition, the Independent Television Service, P.O.V./American Documentary, and the University Film and Video Association.
  • 187
    • 38749089430 scopus 로고    scopus 로고
    • Id
    • Id.
  • 188
    • 38749086122 scopus 로고    scopus 로고
    • Id, emphasis added
    • Id. (emphasis added).
  • 189
    • 38749085675 scopus 로고    scopus 로고
    • Electronic Reserves and Fair Use, supra note 82, at 1-3
    • Electronic Reserves and Fair Use, supra note 82, at 1-3.
  • 190
    • 38749116252 scopus 로고    scopus 로고
    • Id
    • Id.
  • 191
    • 33846279820 scopus 로고    scopus 로고
    • See, e.g., Kal Raustiala & Christopher Sprigman, The Piracy Paradox: Innovation and Intellectual Property in Fashion Design, 92 Va. L. Rev. 1687 (2006) (discussing the continued productivity and creativity in the fashion industry despite the absence of IP protections).
    • See, e.g., Kal Raustiala & Christopher Sprigman, The Piracy Paradox: Innovation and Intellectual Property in Fashion Design, 92 Va. L. Rev. 1687 (2006) (discussing the continued productivity and creativity in the fashion industry despite the absence of IP protections).
  • 192
    • 61349203966 scopus 로고    scopus 로고
    • Emmanuelle Fauchart & Eric Von Hippel, Norms-Based Intellectual Property Systems: The Case of French Chefs, Org. Sci. (forthcoming 2008) (manuscript at 2, available at http://papers.ssrn.com/sol3/papers.cfm7abstract_ id=881781).
    • Emmanuelle Fauchart & Eric Von Hippel, Norms-Based Intellectual Property Systems: The Case of French Chefs, Org. Sci. (forthcoming 2008) (manuscript at 2, available at http://papers.ssrn.com/sol3/papers.cfm7abstract_ id=881781).
  • 193
    • 38749131983 scopus 로고    scopus 로고
    • Id. at 3-1,17
    • Id. at 3-1,17.
  • 194
    • 38749086851 scopus 로고    scopus 로고
    • Id. at 18
    • Id. at 18.
  • 195
    • 35048902212 scopus 로고    scopus 로고
    • See generally Rebecca Tushnet, Payment in Credit: Copyright Law and Subcultural Creativity, 70 Law & Contemp. Probs. 135 (2007) (discussing the emerging community of online artists who create derivative pieces using established works and their subsequent attempts to legitimize and protect these unauthorized works);
    • See generally Rebecca Tushnet, Payment in Credit: Copyright Law and Subcultural Creativity, 70 Law & Contemp. Probs. 135 (2007) (discussing the emerging community of online artists who create derivative pieces using established works and their subsequent attempts to legitimize and protect these unauthorized works);
  • 196
    • 38749138876 scopus 로고    scopus 로고
    • Mark A. Lemley, The Law and Economics of Internet Norms, 73 Chi.-Kent L. Rev. 1257 (1998) (considering skeptically the value of allowing private norms rather than public law to order the Internet).
    • Mark A. Lemley, The Law and Economics of Internet Norms, 73 Chi.-Kent L. Rev. 1257 (1998) (considering skeptically the value of allowing private norms rather than public law to order the Internet).
  • 197
    • 38749124041 scopus 로고    scopus 로고
    • See Terry L. Anderson & Peter J. Hill, The Not So Wild, Wild West 108-09 (2004).
    • See Terry L. Anderson & Peter J. Hill, The Not So Wild, Wild West 108-09 (2004).
  • 198
    • 38749128738 scopus 로고    scopus 로고
    • Tushnet, supra note 92, at 155-56
    • Tushnet, supra note 92, at 155-56.
  • 199
    • 34248385318 scopus 로고    scopus 로고
    • Fan fiction creates storylines based on existing, generally popular works. Examples include Star Trek derivatives fantasizing about Kirk and Spock having a homosexual relationship and Harry Potter variations in which Hermione Granger plays the lead character. See Anupam Chander & Madhavi Sunder, Everyone's A Superhero: A Cultural Theory of Mary Sue Fan Fiction as Fair Use, 95 Cal. L. Rev. 597 (2007).
    • Fan fiction creates storylines based on existing, generally popular works. Examples include Star Trek derivatives fantasizing about Kirk and Spock having a homosexual relationship and Harry Potter variations in which Hermione Granger plays the lead character. See Anupam Chander & Madhavi Sunder, Everyone's A Superhero: A Cultural Theory of "Mary Sue" Fan Fiction as Fair Use, 95 Cal. L. Rev. 597 (2007).
  • 200
    • 38749124036 scopus 로고    scopus 로고
    • Tushnet, supra note 92, at 142-43, 155-56
    • Tushnet, supra note 92, at 142-43, 155-56.
  • 201
    • 38749114302 scopus 로고    scopus 로고
    • Id. at 155
    • Id. at 155.
  • 202
    • 38749151550 scopus 로고    scopus 로고
    • See, e.g., Harvard Univ., Statement of Policy in Regard to Inventions, Patents, and Copyrights (1998), http://www.fas.harvard.edu/~research/greybook/ patents.html [hereinafter Harvard Invention Policy];
    • See, e.g., Harvard Univ., Statement of Policy in Regard to Inventions, Patents, and Copyrights (1998), http://www.fas.harvard.edu/~research/greybook/ patents.html [hereinafter Harvard Invention Policy];
  • 204
    • 38749102376 scopus 로고    scopus 로고
    • Univ. of Cal., University of California Policy on Copyright Ownership (1992), http://www.ucop.edu/ucophome/coordrev/policy/8-19-92att.html [hereinafter UC Ownership Policy];
    • Univ. of Cal., University of California Policy on Copyright Ownership (1992), http://www.ucop.edu/ucophome/coordrev/policy/8-19-92att.html [hereinafter UC Ownership Policy];
  • 205
    • 38749126230 scopus 로고    scopus 로고
    • Univ. of Va., Policy: Copyright Policy (2004), https://etg07.itc. virginia.edu/policy/policydisplay?id='RES-001'.
    • Univ. of Va., Policy: Copyright Policy (2004), https://etg07.itc. virginia.edu/policy/policydisplay?id='RES-001'.
  • 206
    • 38749097400 scopus 로고    scopus 로고
    • The work-for-hire doctrine vests ownership of works of authorship in an employer rather than an employee when the work is produced in the scope of employment and at the direction of the employer. See 17 U.S.C. §§ 101, 201 (2000);
    • The work-for-hire doctrine vests ownership of works of authorship in an employer rather than an employee when the work is produced in the scope of employment and at the direction of the employer. See 17 U.S.C. §§ 101, 201 (2000);
  • 207
    • 38749100994 scopus 로고    scopus 로고
    • Cmty. for Creative Non-Violence v. Reid, 490 U.S. 730, 750-51 (1989). There is little dispute that university faculty members who produce scholarly books and articles are fulfilling expected job tasks, but one could argue that the works are not prepared at the direction of the employer and therefore do not fall within the work-for-hire doctrine.
    • Cmty. for Creative Non-Violence v. Reid, 490 U.S. 730, 750-51 (1989). There is little dispute that university faculty members who produce scholarly books and articles are fulfilling expected job tasks, but one could argue that the works are not prepared "at the direction" of the employer and therefore do not fall within the work-for-hire doctrine.
  • 208
    • 38749113940 scopus 로고    scopus 로고
    • N.Y. Univ, Statement of Policy on Computer Software Copyrights 1989, hereinafter NYU Software Copyright Policy, emphasis added
    • N.Y. Univ., Statement of Policy on Computer Software Copyrights (1989), http://www.nyu.edu/oaa/policies.html [hereinafter NYU Software Copyright Policy] (emphasis added);
  • 209
    • 38749138500 scopus 로고    scopus 로고
    • see also UC Ownership Policy, supra note 97 (stating that the policy is intended to embody the spirit of academic tradition, which provides copyright ownership to faculty for their scholarly and aesthetic copyrighted works (emphasis added));
    • see also UC Ownership Policy, supra note 97 (stating that the policy
  • 210
    • 38749088687 scopus 로고    scopus 로고
    • Univ. of Chi., New Information Technologies and Intellectual Property at the University (1999), http://www.uchicago.edu/docs/policies/provostoffice/ intprop.html (By long-established practice, individual faculty members enjoy the royalties on any book that they write___ (emphasis added));
    • Univ. of Chi., New Information Technologies and Intellectual Property at the University (1999), http://www.uchicago.edu/docs/policies/provostoffice/ intprop.html ("By long-established practice, individual faculty members enjoy the royalties on any book that they write___" (emphasis added));
  • 211
    • 38749095906 scopus 로고    scopus 로고
    • Yale Univ., Yale University Copyright Policy (2001), http://www.yale.edu/ ocr/pfg/policies/copyright.html (It is traditional at Yale and other universities ... for books, articles and other scholarly writings by a faculty member to be deemed the property of the writer.... (emphasis added)).
    • Yale Univ., Yale University Copyright Policy (2001), http://www.yale.edu/ ocr/pfg/policies/copyright.html ("It is traditional at Yale and other universities ... for books, articles and other scholarly writings by a faculty member to be deemed the property of the writer...." (emphasis added)).
  • 212
    • 38749103160 scopus 로고    scopus 로고
    • See, e.g, NYU Software Copyright Policy, supra note 99
    • See, e.g., NYU Software Copyright Policy, supra note 99.
  • 213
    • 38749108490 scopus 로고    scopus 로고
    • Id, emphasis added
    • Id. (emphasis added).
  • 214
    • 38749113374 scopus 로고    scopus 로고
    • §§ 101, 115, 116 2000
    • 35 U.S.C. §§ 101, 115, 116 (2000);
    • 35 U.S.C
  • 218
    • 38749143307 scopus 로고    scopus 로고
    • But see Harvard Invention Policy, supra note 97 (permitting faculty to retain patent ownership over nonmedical inventions, The treatment of patentable inventions has changed somewhat over time and university ownership of inventions funded by the federal government is now established under the Patent Act. Bayh-Dole University and Small Business Patent Procedures Act of 1980, Pub. L. No. 96-517, 94 Stat. 3015 codified as amended at 35 U.S.C. §§ 200-201
    • But see Harvard Invention Policy, supra note 97 (permitting faculty to retain patent ownership over nonmedical inventions). The treatment of patentable inventions has changed somewhat over time and university ownership of inventions funded by the federal government is now established under the Patent Act. Bayh-Dole University and Small Business Patent Procedures Act of 1980, Pub. L. No. 96-517, 94 Stat. 3015 (codified as amended at 35 U.S.C. §§ 200-201).
  • 219
    • 38749084180 scopus 로고    scopus 로고
    • See GNU Project Home last visited Aug. 20
    • See GNU Project Homepage, http://www.gnu.org (last visited Aug. 20, 2007).
    • (2007)
  • 220
    • 38749107620 scopus 로고    scopus 로고
    • GNU is short for a UNIX-compatible software system that is not UNIX. Id.
    • GNU is short for a UNIX-compatible software system that is "not UNIX." Id.
  • 222
    • 38749129146 scopus 로고    scopus 로고
    • The Free Software Foundation's motto begins, f]ree software, is a matter of liberty, not price, Y]ou should think of 'free' as in 'free speech, GNU Project Homepage, supra note 103
    • The Free Software Foundation's motto begins, "'[f]ree software[]' is a matter of liberty, not price. [Y]ou should think of 'free' as in 'free speech'...." GNU Project Homepage, supra note 103.
  • 223
    • 38749153237 scopus 로고    scopus 로고
    • See, e.g., History of the Open Source Initiative, http://opensource.org/ history (last visited Aug. 29, 2007);
    • See, e.g., History of the Open Source Initiative, http://opensource.org/ history (last visited Aug. 29, 2007);
  • 224
    • 38749152871 scopus 로고    scopus 로고
    • Open Source Case for Business: Advocacy, http://opensource.org/advocacy/ case_for_business.php (last visited Aug. 29, 2007) (describing open-source mission as using market forces to encourage development of OSS);
    • Open Source Case for Business: Advocacy, http://opensource.org/advocacy/ case_for_business.php (last visited Aug. 29, 2007) (describing open-source mission as using market forces to encourage development of OSS);
  • 225
    • 38749111821 scopus 로고    scopus 로고
    • Bruce Perens, The Open Source Definition, in Open Sources: Voices from the Open Source Revolution 171,172-173, 186-88 (Chris DiBona et al. eds., 1999) (tracing the community-based history of the OSS and free software movements and its community-based future);
    • Bruce Perens, The Open Source Definition, in Open Sources: Voices from the Open Source Revolution 171,172-173, 186-88 (Chris DiBona et al. eds., 1999) (tracing the community-based history of the OSS and free software movements and its community-based future);
  • 226
    • 38749083836 scopus 로고    scopus 로고
    • Richard Stallman, The GNU Operating System and the Free Software Movement, in Open Sources: Voices from the Open Source Revolution, supra, at 53, 55, 66-70 (describing free software movement as a stark moral choice and the importance of establishing community norms buil[ding] up a strong feeling that free software is a matter of principle, and non-free drivers are intolerable).
    • Richard Stallman, The GNU Operating System and the Free Software Movement, in Open Sources: Voices from the Open Source Revolution, supra, at 53, 55, 66-70 (describing free software movement as "a stark moral choice" and the importance of establishing community norms "buil[ding] up a strong feeling that free software is a matter of principle, and non-free drivers are intolerable").
  • 227
    • 38749113939 scopus 로고    scopus 로고
    • See Creative Commons, http://creativecommons.org (last visited Sept. 22, 2007). There have been a number of smaller scale efforts to provide alternative visions of copyright law. The American Library Association as early as the 1970s started distributing journals with notices that the journals could be photocopied for the non-commercial purpose of scientific or educational advancement without permission. CONTU Guidelines, supra note 66, at 51.
    • See Creative Commons, http://creativecommons.org (last visited Sept. 22, 2007). There have been a number of smaller scale efforts to provide alternative visions of copyright law. The American Library Association as early as the 1970s started distributing journals with notices that the journals could "be photocopied for the non-commercial purpose of scientific or educational advancement" without permission. CONTU Guidelines, supra note 66, at 51.
  • 228
    • 38749131239 scopus 로고    scopus 로고
    • Creative Commons, supra note 108. Creative Commons enables individuals to dedicate their work to the public domain by offering no rights reserved licenses. Creative Commons Frequently Asked Questions, http://wiki.creativecommons.org/faq (last visited Aug. 20, 2007).
    • Creative Commons, supra note 108. Creative Commons enables individuals to dedicate their work to the public domain by offering "no rights reserved" licenses. Creative Commons Frequently Asked Questions, http://wiki.creativecommons.org/faq (last visited Aug. 20, 2007).
  • 229
    • 38749102380 scopus 로고    scopus 로고
    • Brief for Creative Commons as Amicus Curiae Supporting Respondents at 1, Metro-Goldwin Mayer Studios v. Grokster, Ltd., 545 U.S. 913 (2005) (No. 04-480).
    • Brief for Creative Commons as Amicus Curiae Supporting Respondents at 1, Metro-Goldwin Mayer Studios v. Grokster, Ltd., 545 U.S. 913 (2005) (No. 04-480).
  • 230
    • 38749145564 scopus 로고    scopus 로고
    • Id. at 2;
    • Id. at 2;
  • 232
    • 38749093750 scopus 로고    scopus 로고
    • Lawrence Lessig, The Creative Commons, 65 Mont. L. Rev. 1, 11 (2004);
    • Lawrence Lessig, The Creative Commons, 65 Mont. L. Rev. 1, 11 (2004);
  • 233
    • 38749139259 scopus 로고    scopus 로고
    • Creative Commons Frequently Asked Questions, supra note 109
    • Creative Commons Frequently Asked Questions, supra note 109.
  • 235
    • 38749087621 scopus 로고    scopus 로고
    • see also James Boyle, Shamans, Software, and Spleens, at x (1996);
    • see also James Boyle, Shamans, Software, and Spleens, at x (1996);
  • 236
    • 38749108129 scopus 로고    scopus 로고
    • Lessig, supra note 112, at 12-13
    • Lessig, supra note 112, at 12-13.
  • 237
    • 38749103909 scopus 로고    scopus 로고
    • See Science Commons: Biological Materials Transfer Project, http://sciencecommons.org/projects/licensing/ (last visited Aug. 20, 2007).
    • See Science Commons: Biological Materials Transfer Project, http://sciencecommons.org/projects/licensing/ (last visited Aug. 20, 2007).
  • 238
    • 84888708325 scopus 로고    scopus 로고
    • § 107 2000
    • 17 U.S.C. § 107 (2000).
    • 17 U.S.C
  • 239
    • 38749145927 scopus 로고    scopus 로고
    • This factor, as interpreted by the courts, also requires a consideration of whether the use is transformative. See Campbell v. Acuff-Rose Music, Inc, 510 U.S. 569, 578-79 1994
    • This factor, as interpreted by the courts, also requires a consideration of whether the use is transformative. See Campbell v. Acuff-Rose Music, Inc., 510 U.S. 569, 578-79 (1994).
  • 240
    • 38749100995 scopus 로고    scopus 로고
    • See, e.g., Davis v. Gap, Inc., 246 F.3d 152, 166-68, 176 (2d Cir. 2001);
    • See, e.g., Davis v. Gap, Inc., 246 F.3d 152, 166-68, 176 (2d Cir. 2001);
  • 241
    • 38749111819 scopus 로고    scopus 로고
    • L.A. News Serv. v. Reuters Television Int'l, 149 F.3d 987, 994-95 (9th Cir. 1998);
    • L.A. News Serv. v. Reuters Television Int'l, 149 F.3d 987, 994-95 (9th Cir. 1998);
  • 242
    • 38749110393 scopus 로고    scopus 로고
    • L.A. News Serv. v. KCAL-TV Channel 9, 108 F.3d 1119, 1122-23 (9th Cir. 1997);
    • L.A. News Serv. v. KCAL-TV Channel 9, 108 F.3d 1119, 1122-23 (9th Cir. 1997);
  • 243
    • 38749107790 scopus 로고    scopus 로고
    • Ringgold v. Black Entm't Television, 126 F.3d 70, 80-81 (2d Cir. 1997);
    • Ringgold v. Black Entm't Television, 126 F.3d 70, 80-81 (2d Cir. 1997);
  • 244
  • 245
    • 38749132872 scopus 로고    scopus 로고
    • Am. Geophysical Union v. Texaco Inc., 60 F.3d 913, 926-27 (2d Cir. 1994);
    • Am. Geophysical Union v. Texaco Inc., 60 F.3d 913, 926-27 (2d Cir. 1994);
  • 246
    • 38749093746 scopus 로고    scopus 로고
    • Rogers v. Koons, 960 F.2d 301, 311-12 (2d Cir. 1992);
    • Rogers v. Koons, 960 F.2d 301, 311-12 (2d Cir. 1992);
  • 247
    • 38749104702 scopus 로고    scopus 로고
    • Amsinck v. Columbia Pictures Indus., 862 F. Supp. 1044, 1048-49 (S.D.N.Y. 1994);
    • Amsinck v. Columbia Pictures Indus., 862 F. Supp. 1044, 1048-49 (S.D.N.Y. 1994);
  • 248
    • 38749115838 scopus 로고    scopus 로고
    • Frank Schaffer Publ'ns v. The Lyons P'ship, 10 Ent. L. Rep. 9 (C.D. Cal. 1993);
    • Frank Schaffer Publ'ns v. The Lyons P'ship, 10 Ent. L. Rep. 9 (C.D. Cal. 1993);
  • 249
    • 38749154716 scopus 로고    scopus 로고
    • Basic Books v. Kinko's Graphics Corp., 758 F. Supp. 1522, 1532 (S.D.N.Y. 1991).
    • Basic Books v. Kinko's Graphics Corp., 758 F. Supp. 1522, 1532 (S.D.N.Y. 1991).
  • 250
    • 38749099081 scopus 로고    scopus 로고
    • 471 U.S. 5391985
    • 471 U.S. 539(1985).
  • 251
    • 38749149983 scopus 로고    scopus 로고
    • Id. at 562
    • Id. at 562.
  • 252
    • 38749144412 scopus 로고    scopus 로고
    • See, e.g., Bridgeport Music, Inc. v. Dimension Films, 410 F.3d 792, 801-02, 804 & n.19 (6th Cir. 2005) (questioning the availability of a fair use defense for the unlicensed sampling of another's song in an industry where most companies and artists sought licenses as a matter of course);
    • See, e.g., Bridgeport Music, Inc. v. Dimension Films, 410 F.3d 792, 801-02, 804 & n.19 (6th Cir. 2005) (questioning the availability of a fair use defense for the unlicensed sampling of another's song in an industry where most companies and artists "sought licenses as a matter of course");
  • 253
    • 38749133379 scopus 로고    scopus 로고
    • Davis, 246 F.3d at 176 (rejecting fair use defense for incidental display of sunglasses in advertisement when defendant had failed to pay the customary price for use of a copyrighted design);
    • Davis, 246 F.3d at 176 (rejecting fair use defense for incidental display of sunglasses in advertisement when defendant had failed to pay the customary price for use of a copyrighted design);
  • 254
    • 38749108134 scopus 로고    scopus 로고
    • Ringgold, 126 F.3d at 81 (rejecting fair use defense where defendant did not follow industry custom of clearing background scenery used in television show);
    • Ringgold, 126 F.3d at 81 (rejecting fair use defense where defendant did not follow industry custom of clearing background scenery used in television show);
  • 255
    • 38749145931 scopus 로고    scopus 로고
    • Princeton Univ. Press, 99 F.3d at 1386-88 (rejecting fair use defense when defendant did not follow industry custom of licensing coursepack materials);
    • Princeton Univ. Press, 99 F.3d at 1386-88 (rejecting fair use defense when defendant did not follow industry custom of licensing coursepack materials);
  • 256
    • 38749128740 scopus 로고    scopus 로고
    • Am. Geophysical Union, 60 F.3d at 930-31 (rejecting fair use defense when private corporation did not follow industry practice of licensing journal articles used by its researchers);
    • Am. Geophysical Union, 60 F.3d at 930-31 (rejecting fair use defense when private corporation did not follow industry practice of licensing journal articles used by its researchers);
  • 257
    • 38749131238 scopus 로고    scopus 로고
    • Twentieth Century Fox Film Corp. v. Marvel Enters., 155 F. Supp. 2d 1, 47-48 (S.D.N.Y. 2001) (rejecting fair use defense when defendants failed to license footage used in a promotional clip in contravention of the industry practice to license such clips);
    • Twentieth Century Fox Film Corp. v. Marvel Enters., 155 F. Supp. 2d 1, 47-48 (S.D.N.Y. 2001) (rejecting fair use defense when defendants failed to license footage used in a promotional clip in contravention of the industry practice to license such clips);
  • 258
    • 38749139258 scopus 로고    scopus 로고
    • Richard Feiner & Co. v. Passport Int'l Prods., No. 97-Civ-9144, 1998 WL 437157, at *1 (S.D.N.Y. 1998) (finding defendants' failure to license film trailers reckless because defendants are not amateurs in video production and it is film industry practice to license trailers for exhibition);
    • Richard Feiner & Co. v. Passport Int'l Prods., No. 97-Civ-9144, 1998 WL 437157, at *1 (S.D.N.Y. 1998) (finding defendants' failure to license film trailers reckless because "defendants are not amateurs in video production" and it is film "industry practice to license trailers for exhibition");
  • 259
    • 38749127195 scopus 로고    scopus 로고
    • cf. Triangle Publ'ns v. Knight-Ridder Newspapers, 626 F.2d 1171, 1176 (5th Cir. 1980) (holding that the use of plaintiff's copyrighted magazine cover was fair use, in part because the advertising industry routinely follows a practice of using copyrighted works in comparative ads);
    • cf. Triangle Publ'ns v. Knight-Ridder Newspapers, 626 F.2d 1171, 1176 (5th Cir. 1980) (holding that the use of plaintiff's copyrighted magazine cover was fair use, in part because the advertising industry routinely follows a practice of using copyrighted works in comparative ads);
  • 260
    • 38749125877 scopus 로고    scopus 로고
    • Frank Schaffer Publ'ns, 10 Ent. L. Rep. at 13 (holding that use was fair where no license was sought, in part because the customary price for the inclusion of [the plaintiff's posters in the defendant's show's set] is gratis).
    • Frank Schaffer Publ'ns, 10 Ent. L. Rep. at 13 (holding that use was fair where no license was sought, in part because the "customary price for the inclusion of [the plaintiff's posters in the defendant's show's set] is gratis").
  • 261
    • 38749117902 scopus 로고    scopus 로고
    • See supra note 120
    • See supra note 120.
  • 262
    • 38749148480 scopus 로고    scopus 로고
    • 12217 U.S.C. § 1071, 2000, listing an educational use as one that is nonprofit
    • 12217 U.S.C. § 107(1) (2000) (listing an "educational" use as one that is nonprofit).
  • 263
    • 38749101995 scopus 로고    scopus 로고
    • See, e.g., Princeton Univ. Press, 99 F.3d at 1397 (Merritt, J., dissenting);
    • See, e.g., Princeton Univ. Press, 99 F.3d at 1397 (Merritt, J., dissenting);
  • 264
    • 38749116982 scopus 로고    scopus 로고
    • id. at 1400-04,1407-10 (Ryan, J., dissenting);
    • id. at 1400-04,1407-10 (Ryan, J., dissenting);
  • 265
    • 38749100996 scopus 로고    scopus 로고
    • Am. Geophysical Union, 60 F.3d at 929 n.17, 931;
    • Am. Geophysical Union, 60 F.3d at 929 n.17, 931;
  • 266
    • 38749137764 scopus 로고    scopus 로고
    • id. at 936-39 (Jacobs, J., dissenting);
    • id. at 936-39 (Jacobs, J., dissenting);
  • 267
    • 38749152062 scopus 로고    scopus 로고
    • Hofheinz v. A&E Television Networks, 146 F. Supp. 2d 442, 449 (S.D.N.Y. 2001);
    • Hofheinz v. A&E Television Networks, 146 F. Supp. 2d 442, 449 (S.D.N.Y. 2001);
  • 268
    • 38749122836 scopus 로고    scopus 로고
    • Hofheinz v. AMC Prods., 147 F. Supp. 2d 127, 140-41 (E.D.N.Y. 2001);
    • Hofheinz v. AMC Prods., 147 F. Supp. 2d 127, 140-41 (E.D.N.Y. 2001);
  • 269
    • 33947310729 scopus 로고    scopus 로고
    • Risk Aversion and Rights Accretion in Intellectual Property Law, 116
    • James Gibson, Risk Aversion and Rights Accretion in Intellectual Property Law, 116 Yale L.J. 882, 895-98 (2007);
    • (2007) Yale L.J , vol.882 , pp. 895-898
    • Gibson, J.1
  • 270
    • 38749107619 scopus 로고    scopus 로고
    • Lydia Pallas Loren, Redefining the Market Failure Approach to Fair Use in an Era of Copyright Permission Systems, 5 J. Intell. Prop. L. 1, 38-41 (1997);
    • Lydia Pallas Loren, Redefining the Market Failure Approach to Fair Use in an Era of Copyright Permission Systems, 5 J. Intell. Prop. L. 1, 38-41 (1997);
  • 271
    • 0042761645 scopus 로고    scopus 로고
    • Matthew Africa, Comment, The Misuse of Licensing Evidence in Fair Use Analysis: New Technologies, New Markets, and the Courts, 88 Cal. L. Rev. 1145, 1160-62, 1164 (2000);
    • Matthew Africa, Comment, The Misuse of Licensing Evidence in Fair Use Analysis: New Technologies, New Markets, and the Courts, 88 Cal. L. Rev. 1145, 1160-62, 1164 (2000);
  • 272
    • 38749100213 scopus 로고    scopus 로고
    • cf. Comedy III Prods. v. Gary Saderup, Inc., 21 P.3d 797, 808 n.10 (CaI. 2001).
    • cf. Comedy III Prods. v. Gary Saderup, Inc., 21 P.3d 797, 808 n.10 (CaI. 2001).
  • 273
    • 38749117903 scopus 로고    scopus 로고
    • See discussion infra Section III.A
    • See discussion infra Section III.A.
  • 274
    • 38749110394 scopus 로고    scopus 로고
    • Ringgold, 126F.3d at 81.
    • Ringgold, 126F.3d at 81.
  • 275
    • 38749112203 scopus 로고    scopus 로고
    • The court cited an amicus brief filed by the Artists Rights Society and the Picasso Administration that listed numerous examples of other shows and films that had licensed artwork in similar circumstances. Id. at 81 n.15;
    • The court cited an amicus brief filed by the Artists Rights Society and the Picasso Administration that listed numerous examples of other shows and films that had licensed artwork in similar circumstances. Id. at 81 n.15;
  • 276
    • 38749108130 scopus 로고    scopus 로고
    • see also Brief for the Artists Rights Society, Inc. and the Picasso Administration as Amici Curiae Supporting Respondents at 4, Ringgold, 126 F.3d 70 (No. 96-9329).
    • see also Brief for the Artists Rights Society, Inc. and the Picasso Administration as Amici Curiae Supporting Respondents at 4, Ringgold, 126 F.3d 70 (No. 96-9329).
  • 277
    • 38749090188 scopus 로고    scopus 로고
    • But see Sandoval v. New Line Cinema Corp., 147 F.3d 215, 217-18 (2d Cir. 1998) (rejecting similar claim on the basis that use of copyrighted photographs by artist was de minimis without considering the licensing market).
    • But see Sandoval v. New Line Cinema Corp., 147 F.3d 215, 217-18 (2d Cir. 1998) (rejecting similar claim on the basis that use of copyrighted photographs by artist was de minimis without considering the licensing market).
  • 278
    • 38749117177 scopus 로고    scopus 로고
    • The district court in Ringgold had held the use fair when it did not consider such industry licensing practices. Ringgold v. Black Entm't Television, 40 U.S.P.Q.2d 1299 (S.D.N.Y. 1996);
    • The district court in Ringgold had held the use fair when it did not consider such industry licensing practices. Ringgold v. Black Entm't Television, 40 U.S.P.Q.2d 1299 (S.D.N.Y. 1996);
  • 279
    • 38749106604 scopus 로고    scopus 로고
    • see also Amsinck v. Columbia Pictures Indus., 862 F. Supp. 1044 (S.D.N.Y. 1994) (holding unlicensed use of plaintiff's mobile in a film fair even though it was sometimes shown in close-up and appeared on screen for over one and a half minutes);
    • see also Amsinck v. Columbia Pictures Indus., 862 F. Supp. 1044 (S.D.N.Y. 1994) (holding unlicensed use of plaintiff's mobile in a film fair even though it was sometimes shown in close-up and appeared on screen for over one and a half minutes);
  • 280
    • 38749134508 scopus 로고    scopus 로고
    • cf. Sandoval, 147 F.3d at 215 (holding use of plaintiff's photographs in the motion picture Seven noninfringing and de minimis because photographs were visible for less than thirty-six seconds and were not the focal point of any shot).
    • cf. Sandoval, 147 F.3d at 215 (holding use of plaintiff's photographs in the motion picture Seven noninfringing and de minimis because photographs were visible for less than thirty-six seconds and were not the focal point of any shot).
  • 281
    • 38749127196 scopus 로고    scopus 로고
    • Ringgold, 126 F.3d at 81
    • Ringgold, 126 F.3d at 81
  • 282
    • 38749088688 scopus 로고    scopus 로고
    • (quoting Harper & Row v. Nation Enters., 471 U.S. 539, 562 (1985)) (emphasis omitted).
    • (quoting Harper & Row v. Nation Enters., 471 U.S. 539, 562 (1985)) (emphasis omitted).
  • 283
    • 38749084557 scopus 로고    scopus 로고
    • 99 F.3d 1381, 1385-88 (6th Cir. 1996).
    • 99 F.3d 1381, 1385-88 (6th Cir. 1996).
  • 284
    • 38749130471 scopus 로고    scopus 로고
    • 60 F.3d 913, 930-31 (2d Cir. 1994).
    • 60 F.3d 913, 930-31 (2d Cir. 1994).
  • 285
    • 38749135854 scopus 로고    scopus 로고
    • Id. at 930
    • Id. at 930.
  • 286
    • 38749130851 scopus 로고    scopus 로고
    • I note that the existence of the right of publicity itself is in large part a result of the incorporation of custom. When courts first chose to adopt this quasi-property right, they pointed to the fact that the private sector was already licensing the use of celebrities' names and images, and that courts should help to enforce these industry practices. See, e.g, Haelan Labs. v. Topps Chewing Gum, 202 F.2d 866, 868 (2d Cir. 1953, noting that one justification for the court's creation of a right of publicity was that celebrities, such as athletes and actors, would feel sorely deprived if they no longer received money for authorizing advertisements, popularizing their countenances, displayed in newspapers, magazines, busses, trains and subways);
    • I note that the existence of the right of publicity itself is in large part a result of the incorporation of custom. When courts first chose to adopt this quasi-property right, they pointed to the fact that the private sector was already licensing the use of celebrities' names and images, and that courts should help to enforce these industry practices. See, e.g., Haelan Labs. v. Topps Chewing Gum, 202 F.2d 866, 868 (2d Cir. 1953) (noting that one justification for the court's creation of a right of publicity was that celebrities, such as athletes and actors, "would feel sorely deprived if they no longer received money for authorizing advertisements, popularizing their countenances, displayed in newspapers, magazines, busses, trains and subways");
  • 287
    • 38749146884 scopus 로고    scopus 로고
    • see also Michael Madow, Private Ownership of Public Image: Popular Culture and Publicity Rights, 81 Cal. L. Rev. 125, 174 (1993) (suggesting that the adoption of a right of publicity by the courts was an effort to [give] legal form (and protection) to a preexisting commercial practice).
    • see also Michael Madow, Private Ownership of Public Image: Popular Culture and Publicity Rights, 81 Cal. L. Rev. 125, 174 (1993) (suggesting that the adoption of a right of publicity by the courts was an effort to "[give] legal form (and protection) to a preexisting commercial practice").
  • 288
    • 38749086855 scopus 로고    scopus 로고
    • See, e.g., Comedy III Prods, v. Gary Saderup, Inc., 21 P.3d 797, 807-08 (CaI. 2001);
    • See, e.g., Comedy III Prods, v. Gary Saderup, Inc., 21 P.3d 797, 807-08 (CaI. 2001);
  • 289
    • 38749131586 scopus 로고    scopus 로고
    • see also Restatement (Third) of Unfair Competition § 47 cmt. d (1993).
    • see also Restatement (Third) of Unfair Competition § 47 cmt. d (1993).
  • 290
    • 38749143707 scopus 로고    scopus 로고
    • 433 U.S. 562 1977
    • 433 U.S. 562 (1977).
  • 291
    • 38749143706 scopus 로고    scopus 로고
    • Id. at 576
    • Id. at 576
  • 292
    • 38749134511 scopus 로고    scopus 로고
    • (quoting Harry Kalven, Jr., Privacy in Tort Law-Were Warren & Brandeis Wrong?, 31 Law & Contemp. Probs. 326, 331 (1966)) (emphasis added).
    • (quoting Harry Kalven, Jr., Privacy in Tort Law-Were Warren & Brandeis Wrong?, 31 Law & Contemp. Probs. 326, 331 (1966)) (emphasis added).
  • 293
    • 38749116623 scopus 로고    scopus 로고
    • See, e.g., Doe v. TCI Cablevision, 110 S.W.3d 363, 372 (Mo. 2003) (quoting market value language from Zucchini in analysis rejecting First Amendment defense to use of athlete's name in comic book series);
    • See, e.g., Doe v. TCI Cablevision, 110 S.W.3d 363, 372 (Mo. 2003) (quoting "market value" language from Zucchini in analysis rejecting First Amendment defense to use of athlete's name in comic book series);
  • 294
    • 38749099078 scopus 로고    scopus 로고
    • Comedy III Prods., 21 P.3d at 805 (quoting market value and normally pay language in discussion of why First Amendment did not protect use of celebrity images on t-shirts);
    • Comedy III Prods., 21 P.3d at 805 (quoting "market value" and "normally pay" language in discussion of why First Amendment did not protect use of celebrity images on t-shirts);
  • 295
    • 38749138506 scopus 로고    scopus 로고
    • ETW Corp. v. Jireh Publ'g, 332 F.3d 915, 955-56 (6th Cir. 2003) (Clay, J., dissenting) (quoting market value and normally pay language twice in his argument that the First Amendment should not have protected the unauthorized use of Tiger Woods's image).
    • ETW Corp. v. Jireh Publ'g, 332 F.3d 915, 955-56 (6th Cir. 2003) (Clay, J., dissenting) (quoting "market value" and "normally pay" language twice in his argument that the First Amendment should not have protected the unauthorized use of Tiger Woods's image).
  • 296
    • 38749133378 scopus 로고    scopus 로고
    • See, e.g, 17 U.S.C. § 104A(d)3, 2000
    • See, e.g., 17 U.S.C. § 104A(d)(3) (2000);
  • 297
    • 38749133001 scopus 로고    scopus 로고
    • Wall Data Inc. v. L.A. County Sheriff's Dep't, 447 F.3d 769, 786 (9th Cir. 2006) (affirming jury instructions that asked jury to consider past licensing fees in calculating damages);
    • Wall Data Inc. v. L.A. County Sheriff's Dep't, 447 F.3d 769, 786 (9th Cir. 2006) (affirming jury instructions that asked jury to consider past licensing fees in calculating damages);
  • 298
    • 38749124040 scopus 로고    scopus 로고
    • Davis v. Gap, Inc., 246 F.3d 152, 164-72 (2d Cir. 2001) (allowing calculation of damages based on licensing market for similar works);
    • Davis v. Gap, Inc., 246 F.3d 152, 164-72 (2d Cir. 2001) (allowing calculation of damages based on licensing market for similar works);
  • 299
    • 38749106996 scopus 로고    scopus 로고
    • Victor G. Reiling Assoes, v. Fisher-Price, Inc., 406 F. Supp. 2d 175, 203 (D. Conn. 2005) (allowing industry licensing practices to form a possible basis of reasonable royalty recovery in misappropriation case);
    • Victor G. Reiling Assoes, v. Fisher-Price, Inc., 406 F. Supp. 2d 175, 203 (D. Conn. 2005) (allowing industry licensing practices to form a possible basis of reasonable royalty recovery in misappropriation case);
  • 300
    • 38749089431 scopus 로고    scopus 로고
    • Georgia-Pacific Corp. v. U.S. Plywood Corp., 318 F. Supp. 1116, 1120 (S.D.N.Y. 1970) (setting forth widely adopted factors, including licensing fees on patent, used to calculate reasonable royalty);
    • Georgia-Pacific Corp. v. U.S. Plywood Corp., 318 F. Supp. 1116, 1120 (S.D.N.Y. 1970) (setting forth widely adopted factors, including licensing fees on patent, used to calculate reasonable royalty);
  • 301
    • 38749117548 scopus 로고    scopus 로고
    • Donald S. Chisum, Chisum on Patents § 20.03(2) (2007) (A patent owner may recover as a measure of damages the royalty rate established by prior actual licenses for acts comparable to those engaged in by the infringer without authority.).
    • Donald S. Chisum, Chisum on Patents § 20.03(2) (2007) ("A patent owner may recover as a measure of damages the royalty rate established by prior actual licenses for acts comparable to those engaged in by the infringer without authority.").
  • 302
    • 38749141790 scopus 로고    scopus 로고
    • See, e.g., Doe v. McFarlane, 207 S.W.3d 52, 74 (Mo. Ct. App. 2006);
    • See, e.g., Doe v. McFarlane, 207 S.W.3d 52, 74 (Mo. Ct. App. 2006);
  • 303
    • 38749086485 scopus 로고    scopus 로고
    • Lemley & Shapiro, supra note 44, at 2017-25;
    • Lemley & Shapiro, supra note 44, at 2017-25;
  • 304
    • 38749087256 scopus 로고    scopus 로고
    • see also supra note 137
    • see also supra note 137.
  • 305
    • 38749083833 scopus 로고    scopus 로고
    • See, e.g., McFarlane, 207 S.W.3d at 69-70 (allowing testimony regarding licensing by well-known athletes in order to calculate both damages and reasonable royalties in a right of publicity case);
    • See, e.g., McFarlane, 207 S.W.3d at 69-70 (allowing testimony regarding licensing by well-known athletes in order to calculate both damages and reasonable royalties in a right of publicity case);
  • 306
    • 38749101349 scopus 로고    scopus 로고
    • see also supra note 137
    • see also supra note 137.
  • 307
    • 38749115043 scopus 로고    scopus 로고
    • See discussion infra Section III.A
    • See discussion infra Section III.A.
  • 308
    • 38749100582 scopus 로고    scopus 로고
    • There are two fair use defenses in trademark law: a statutory defense and a common law defense. These defenses allow descriptive uses of others' trademarks, as well as references to others' trademarks in situations where a defendant needs to reference the trademark, does not use more of the mark than is necessary, and does not suggest sponsorship or affiliation. 15 U.S.C. § 1115(b)4, 2000
    • There are two fair use defenses in trademark law: a statutory defense and a common law defense. These defenses allow descriptive uses of others' trademarks, as well as references to others' trademarks in situations where a defendant needs to reference the trademark, does not use more of the mark than is necessary, and does not suggest sponsorship or affiliation. 15 U.S.C. § 1115(b)(4) (2000);
  • 309
    • 38749154715 scopus 로고    scopus 로고
    • New Kids on the Block v. News Am. Publ'g, 971 F.2d 302, 308 (9th Cir. 1992). I note that the Trademark Dilution Revision Act of 2006 explicitly refers to the common law doctrine of nominative fair use but does not define its scope or make clear whether it applies to infringement actions.
    • New Kids on the Block v. News Am. Publ'g, 971 F.2d 302, 308 (9th Cir. 1992). I note that the Trademark Dilution Revision Act of 2006 explicitly refers to the common law doctrine of nominative fair use but does not define its scope or make clear whether it applies to infringement actions.
  • 310
    • 38749149190 scopus 로고    scopus 로고
    • See Pub. L. No. 109-312, 120 Stat. 1730 (2006) (codified as amended in various sections of 15 U.S.C., but primarily in 15 U.S.C. § 1125(c)).
    • See Pub. L. No. 109-312, 120 Stat. 1730 (2006) (codified as amended in various sections of 15 U.S.C., but primarily in 15 U.S.C. § 1125(c)).
  • 311
    • 38749085298 scopus 로고    scopus 로고
    • 672 F.2d 1095, 1100, 1105 (2d Cir. 1982);
    • 672 F.2d 1095, 1100, 1105 (2d Cir. 1982);
  • 312
    • 38749105835 scopus 로고    scopus 로고
    • F. Supp. 1137, 114647 (S.D.N.Y. 1980).
    • F. Supp. 1137, 114647 (S.D.N.Y. 1980).
  • 313
    • 38749096676 scopus 로고    scopus 로고
    • Id. at 1098
    • Id. at 1098.
  • 314
    • 38749137012 scopus 로고    scopus 로고
    • Roy Exp., 503 F. Supp. at 1146-47 (emphasis added).
    • Roy Exp., 503 F. Supp. at 1146-47 (emphasis added).
  • 315
    • 38749144408 scopus 로고    scopus 로고
    • Id. at 1146-47 emphasis added
    • Id. at 1146-47 (emphasis added).
  • 316
    • 38749138877 scopus 로고    scopus 로고
    • Roy Exp., 672 F.2d at 1105 (emphasis added).
    • Roy Exp., 672 F.2d at 1105 (emphasis added).
  • 317
    • 38749144783 scopus 로고    scopus 로고
    • Harper & Row, 471 U.S. at 562.
    • Harper & Row, 471 U.S. at 562.
  • 318
    • 38749151923 scopus 로고    scopus 로고
    • Roy Exp., 503 F. Supp. at 1146.
    • Roy Exp., 503 F. Supp. at 1146.
  • 319
    • 38749094473 scopus 로고    scopus 로고
    • Id. at 1147. The court so concluded even though CBS had asked numerous times for permission and been denied a license to use the clips.
    • Id. at 1147. The court so concluded even though CBS had asked numerous times for permission and been denied a license to use the clips.
  • 320
    • 38749096675 scopus 로고    scopus 로고
    • Id. at 1146
    • Id. at 1146.
  • 321
    • 38749106602 scopus 로고    scopus 로고
    • 60 F.3d 913, 930-31 (2d Cir. 1994);
    • 60 F.3d 913, 930-31 (2d Cir. 1994);
  • 322
    • 38749109260 scopus 로고    scopus 로고
    • see also Williams & Wilkins Co. v. United States, 487 F.2d 1345, 1365-66 (Ct. Cl. 1973) (Cowen, J., dissenting) (contending that libraries' photocopying should have been held unfair because the libraries failed to conform to their in-house guidelines).
    • see also Williams & Wilkins Co. v. United States, 487 F.2d 1345, 1365-66 (Ct. Cl. 1973) (Cowen, J., dissenting) (contending that libraries' photocopying should have been held unfair because the libraries failed to conform to their in-house guidelines).
  • 323
    • 38749109663 scopus 로고    scopus 로고
    • See, e.g., Richard Feiner & Co. v. Passport Int'l Prod., No. 97-Civ-9144, 1998 WL 437157, at *1 (S.D.N.Y. 1998) (finding that defendant had acted willfully and recklessly in copyright case because clips from film trailers had not been licensed, in contravention of industry custom).
    • See, e.g., Richard Feiner & Co. v. Passport Int'l Prod., No. 97-Civ-9144, 1998 WL 437157, at *1 (S.D.N.Y. 1998) (finding that defendant had acted willfully and recklessly in copyright case because clips from film trailers had not been licensed, in contravention of industry custom).
  • 324
    • 38749116984 scopus 로고    scopus 로고
    • See, e.g., Univ. of Ga. Athletic Ass'n v. Laite, 756 F.2d 1535, 1545 (11th Cir. 1985) (finding intent to infringe trademark because defendant asked for and was denied license).
    • See, e.g., Univ. of Ga. Athletic Ass'n v. Laite, 756 F.2d 1535, 1545 (11th Cir. 1985) (finding intent to infringe trademark because defendant asked for and was denied license).
  • 325
    • 38749095233 scopus 로고    scopus 로고
    • See, e.g., Am. Geophysical Union, 60 F.3d at 930-31;
    • See, e.g., Am. Geophysical Union, 60 F.3d at 930-31;
  • 326
    • 38749085301 scopus 로고    scopus 로고
    • Roy Exp., 672 F.2d at 1105.
    • Roy Exp., 672 F.2d at 1105.
  • 327
    • 38749141013 scopus 로고    scopus 로고
    • See, e.g., Roy Exp., 672 F.2d at 1105.
    • See, e.g., Roy Exp., 672 F.2d at 1105.
  • 328
    • 38749105836 scopus 로고    scopus 로고
    • See, e.g., Moore v. Big Picture Co., 828 F.2d 270, 277 (5th Cir. 1987) (awarding no exemplary damages in right of publicity case where defendant adhered to industry practice).
    • See, e.g., Moore v. Big Picture Co., 828 F.2d 270, 277 (5th Cir. 1987) (awarding no exemplary damages in right of publicity case where defendant adhered to industry practice).
  • 329
    • 38749152064 scopus 로고    scopus 로고
    • Agreement on Guidelines for Classroom Copying in Not-for-Profit Educational Institutions with Respect to Books and Periodicals, H.R. Rep. No. 94-1476, at 70-71 1976
    • Agreement on Guidelines for Classroom Copying in Not-for-Profit Educational Institutions with Respect to Books and Periodicals, H.R. Rep. No. 94-1476, at 70-71 (1976)
  • 330
    • 38749149947 scopus 로고    scopus 로고
    • as reprinted in 1976 U.S.C.C.A.N. 5659, 5684 noting that the Classroom Guidelines are not legally binding and are not intended to limit the types of copying permitted under the standards of fair use under judicial decision
    • as reprinted in 1976 U.S.C.C.A.N. 5659, 5684 (noting that the Classroom Guidelines are not legally binding and are "not intended to limit the types of copying permitted under the standards of fair use under judicial decision").
  • 331
    • 38749131236 scopus 로고    scopus 로고
    • See, e.g., Princeton Univ. Press v. Mich. Document Servs., 99 F.3d 1381, 1390-91 (6th Cir. 1996) (rejecting fair use defense in part because preparation of course packets violated Classroom Guidelines);
    • See, e.g., Princeton Univ. Press v. Mich. Document Servs., 99 F.3d 1381, 1390-91 (6th Cir. 1996) (rejecting fair use defense in part because preparation of course packets violated Classroom Guidelines);
  • 332
    • 38749151326 scopus 로고    scopus 로고
    • Am. Geophysical Union, 60 F.3d at 919 (rejecting a fair use defense when private sector copying exceeded that permitted by Classroom Guidelines);
    • Am. Geophysical Union, 60 F.3d at 919 (rejecting a fair use defense when private sector copying exceeded that permitted by Classroom Guidelines);
  • 333
    • 38749121353 scopus 로고    scopus 로고
    • Marcus v. Rowley, 695 F.2d 1171, 1178 (9th Cir. 1983) (rejecting fair use defense in part because copying for class materials exceeded guidelines);
    • Marcus v. Rowley, 695 F.2d 1171, 1178 (9th Cir. 1983) (rejecting fair use defense in part because copying for class materials exceeded guidelines);
  • 334
    • 38749150636 scopus 로고    scopus 로고
    • Basic Books v. Kinko's Graphics Corp., 758 F. Supp. 1522, 1537 (S.D.N.Y. 1991) (holding preparation of course packets not a fair use in part because it violated the Guidelines' prohibition on anthologies).
    • Basic Books v. Kinko's Graphics Corp., 758 F. Supp. 1522, 1537 (S.D.N.Y. 1991) (holding preparation of course packets not a fair use in part because it violated the Guidelines' prohibition on anthologies).
  • 335
    • 38749133377 scopus 로고    scopus 로고
    • 758 F. Supp. at 1544-45.
    • 758 F. Supp. at 1544-45.
  • 336
    • 38749152453 scopus 로고    scopus 로고
    • A number of additional explanations for the limiting role of guidelines are possible. Courts may prefer the certainty of the Guidelines to less predictable, independent, or ad hoc determinations. Courts also may be treating the fair use inquiry as a form of a reasonable use inquiry, in which uses exceeding guidelines are viewed as unreasonable. I discuss this point in the next Section, U.C
    • A number of additional explanations for the limiting role of guidelines are possible. Courts may prefer the certainty of the Guidelines to less predictable, independent, or ad hoc determinations. Courts also may be treating the fair use inquiry as a form of a reasonable use inquiry, in which uses exceeding guidelines are viewed as unreasonable. I discuss this point in the next Section, U.C.
  • 337
    • 38749147267 scopus 로고    scopus 로고
    • I note that despite this tendency the scope of IP ownership and use rights do not expressly turn on whether uses are reasonable. Nevertheless, for purposes of this discussion, I assume reasonableness is a legitimate consideration and simply inquire whether courts' use of custom as an indicator of reasonableness makes sense
    • I note that despite this tendency the scope of IP ownership and use rights do not expressly turn on whether uses are reasonable. Nevertheless, for purposes of this discussion, I assume reasonableness is a legitimate consideration and simply inquire whether courts' use of custom as an indicator of reasonableness makes sense.
  • 338
    • 38749104272 scopus 로고    scopus 로고
    • Shapiro, Bernstein & Co. v. P.F. Collier & Son Co., 26 U.S.P.Q. 40, 42 (S.D.N.Y. 1934);
    • Shapiro, Bernstein & Co. v. P.F. Collier & Son Co., 26 U.S.P.Q. 40, 42 (S.D.N.Y. 1934);
  • 339
    • 38749146510 scopus 로고    scopus 로고
    • see also Harper & Row v. Nation Enters., 471 U.S. 539, 550 (1985) (describing a fair use at common law as predicated on the author's implied consent to 'reasonable and customary' use when he released his work for public consumption (emphasis added));
    • see also Harper & Row v. Nation Enters., 471 U.S. 539, 550 (1985) (describing a fair use at common law as "predicated on the author's implied consent to 'reasonable and customary' use when he released his work for public consumption" (emphasis added));
  • 341
    • 38749119782 scopus 로고    scopus 로고
    • See, e.g., Williams & Wilkins Co. v. United States, 487 F.2d 1345, 1353 (Ct. Cl. 1973) (suggesting that years of accepted practice can form a basis for establishing a fair use). The British defense of fair abridgement, which predates the American concept of fair use, also historically considered adherence to custom and usage as evidence of a fair abridgement. Customs and usages, however, were never conclusive of that inquiry.
    • See, e.g., Williams & Wilkins Co. v. United States, 487 F.2d 1345, 1353 (Ct. Cl. 1973) (suggesting that "years of accepted practice" can form a basis for establishing a fair use). The British defense of fair abridgement, which predates the American concept of fair use, also historically considered adherence to "custom and usage" as evidence of a fair abridgement. Customs and usages, however, were never conclusive of that inquiry.
  • 342
    • 38749091339 scopus 로고    scopus 로고
    • See, e.g., Dodsley v. Kinnersley, (1761) 27 Eng. Rep. 270, 270-71 (Ch.).
    • See, e.g., Dodsley v. Kinnersley, (1761) 27 Eng. Rep. 270, 270-71 (Ch.).
  • 343
    • 38749135484 scopus 로고    scopus 로고
    • Several scholars also have suggested that long-standing fair uses should be considered when evaluating whether a given use is fair, both because of their historical legacy and also because of a view that these customary practices reflect a normative evaluation of what is fair or reasonable. See, e.g, Michael J. Madison, A PatternOriented Approach to Fair Use, 45 Wm. & Mary L. Rev. 1525, 1628-29 (2004);
    • Several scholars also have suggested that long-standing fair uses should be considered when evaluating whether a given use is fair, both because of their historical legacy and also because of a view that these customary practices reflect a normative evaluation of what is "fair" or "reasonable." See, e.g., Michael J. Madison, A PatternOriented Approach to Fair Use, 45 Wm. & Mary L. Rev. 1525, 1628-29 (2004);
  • 344
    • 85007318995 scopus 로고    scopus 로고
    • Efficiency, and Corrective Justice
    • 347
    • Gideon Parchomovsky, Fair Use, Efficiency, and Corrective Justice, 3 Legal Theory 347, 371 (1997);
    • (1997) Legal Theory , vol.3 , pp. 371
    • Parchomovsky, G.1    Use, F.2
  • 345
    • 38749087255 scopus 로고    scopus 로고
    • Weinreb, supra note 28, at 1152-61;
    • Weinreb, supra note 28, at 1152-61;
  • 346
    • 38749126232 scopus 로고    scopus 로고
    • cf. Ann Bartow, Electrifying Copyright Norms and Making Cyberspace More Like a Book, 48 Vill. L. Rev. 13, 17 (2003) (suggesting that Congress adopt consumer use norms as part of copyright law to encourage compliance). As I discuss in Part IV, allowing uses based on customary practices can be as problematic as barring uses on the basis of such practices.
    • cf. Ann Bartow, Electrifying Copyright Norms and Making Cyberspace More Like a Book, 48 Vill. L. Rev. 13, 17 (2003) (suggesting that Congress adopt "consumer use norms" as part of copyright law to encourage compliance). As I discuss in Part IV, allowing uses based on customary practices can be as problematic as barring uses on the basis of such practices.
  • 347
    • 38749115041 scopus 로고    scopus 로고
    • See, e.g., New Era Publ'ns Int'l v. Carol Publ'g Group, 904 F.2d 152, 157 (2d Cir. 1990);
    • See, e.g., New Era Publ'ns Int'l v. Carol Publ'g Group, 904 F.2d 152, 157 (2d Cir. 1990);
  • 348
    • 38749137383 scopus 로고    scopus 로고
    • Rosemont Enters. v. Random House, Inc., 366 F.2d 303, 307 (2d Cir. 1966).
    • Rosemont Enters. v. Random House, Inc., 366 F.2d 303, 307 (2d Cir. 1966).
  • 349
    • 38749108496 scopus 로고    scopus 로고
    • See discussion supra Section LA and note 32.
    • See discussion supra Section LA and note 32.
  • 350
    • 38749120974 scopus 로고    scopus 로고
    • This discussion raises the question of whether courts use custom to establish fixed rules or whether they instead look to custom more generally at a given moment in time, whatever that custom might be. This is a difficult question to answer given the general lack of awareness about the use of custom in IP cases, as well as the fact that when courts adopt a particular custom they often reinforce the existing practices. See discussion infra Part IV
    • This discussion raises the question of whether courts use custom to establish fixed rules or whether they instead look to custom more generally at a given moment in time, whatever that custom might be. This is a difficult question to answer given the general lack of awareness about the use of custom in IP cases, as well as the fact that when courts adopt a particular custom they often reinforce the existing practices. See discussion infra Part IV.
  • 351
    • 38749145930 scopus 로고    scopus 로고
    • See discussion supra
    • See discussion supra Subsection I.B.2.
    • , vol.2
    • Subsection, I.B.1
  • 352
    • 38749097403 scopus 로고    scopus 로고
    • See, e.g., Hays v. Sony Corp. of Am., 847 F.2d 412, 416-17 (7th Cir. 1988) (describing the universal assumption and practice that academic writing belongs to the faculty member and not to the university, and concluding that if forced to decide whether the 1976 Act abolished the teacher exception, the court would hold that the exception had survived);
    • See, e.g., Hays v. Sony Corp. of Am., 847 F.2d 412, 416-17 (7th Cir. 1988) (describing the "universal assumption and practice" that academic writing belongs to the faculty member and not to the university, and concluding that if forced to decide whether the 1976 Act abolished the teacher exception, the court would hold "that the exception had survived");
  • 353
    • 38749149195 scopus 로고    scopus 로고
    • Weinstein v. Univ. of 111., 811 F.2d 1091, 1094 (7th Cir. 1987) (noting the academic tradition that professors own their scholarly writing);
    • Weinstein v. Univ. of 111., 811 F.2d 1091, 1094 (7th Cir. 1987) (noting the "academic tradition" that professors own their scholarly writing);
  • 354
    • 38749125149 scopus 로고    scopus 로고
    • cf. Shaul v. Cherry Valley-Springfield Cent. Sch. Dist., 363 F.3d 177, 185-86 (2d Cir. 2004) (suggesting that faculty exception after the 1976 revisions may be limited to circumstances in which university has written policy so indicating).
    • cf. Shaul v. Cherry Valley-Springfield Cent. Sch. Dist., 363 F.3d 177, 185-86 (2d Cir. 2004) (suggesting that faculty exception after the 1976 revisions may be limited to circumstances in which university has written policy so indicating).
  • 355
    • 38749149582 scopus 로고    scopus 로고
    • But see Forasté v. Brown Univ., 290 F. Supp. 2d 234, 238-39 (D.R.I. 2003) (concluding that teacher exception did not survive 1976 revision);
    • But see Forasté v. Brown Univ., 290 F. Supp. 2d 234, 238-39 (D.R.I. 2003) (concluding that teacher exception did not survive 1976 revision);
  • 356
    • 38749101352 scopus 로고    scopus 로고
    • Pittsburg State Univ. v. Kan. Bd. of Regents, 122 P.3d 336, 345-47 (Kan. 2005) (same).
    • Pittsburg State Univ. v. Kan. Bd. of Regents, 122 P.3d 336, 345-47 (Kan. 2005) (same).
  • 357
    • 38749089819 scopus 로고    scopus 로고
    • 471 U.S. at 550-51
    • 471 U.S. at 550-51.
  • 358
    • 38749134141 scopus 로고    scopus 로고
    • Id. at 553
    • Id. at 553.
  • 359
    • 38749125150 scopus 로고    scopus 로고
    • See, e.g., Am. Geophysical Union v. Texaco Inc., 60 F.3d 913, 916 (2d Cir. 1994) (referring to the Harper & Row dicta regarding author's implied consent and one traditional understanding of fair use);
    • See, e.g., Am. Geophysical Union v. Texaco Inc., 60 F.3d 913, 916 (2d Cir. 1994) (referring to the Harper & Row dicta regarding author's implied consent and one traditional understanding of fair use);
  • 360
    • 38749090186 scopus 로고    scopus 로고
    • Clean Flicks of Colo., LLC v. Soderbergh, 433 F. Supp. 2d 1236, 1242 (D. Colo. 2006) (invoking Harper & Row's implied consent approach to the reasonable and customary use analysis, but finding inapplicable when a use is in a market that is not sought out by the copyright holder).
    • Clean Flicks of Colo., LLC v. Soderbergh, 433 F. Supp. 2d 1236, 1242 (D. Colo. 2006) (invoking Harper & Row's implied consent approach to the "reasonable and customary" use analysis, but finding inapplicable when a use is in a market that is not sought out by the copyright holder).
  • 361
    • 38749103164 scopus 로고    scopus 로고
    • The Supreme Court's recent decision in Eldred v. Ashcroft, 537 U.S. 186, 219-20 (2003), confirms this view. Eldred establishes that fair use is a built-in free speech guard that furthers First Amendment principles. Id. Accordingly, fair use cannot be based solely on authorial consent. Even if an author were likely to reject a particular use, such as the use of clips of Charlie Chaplin in an obituary (as in Roy Export) or the use of lyrics in a parody (as in Acuff-Rose), fair use should still be available as a defense to copyright infringement.
    • The Supreme Court's recent decision in Eldred v. Ashcroft, 537 U.S. 186, 219-20 (2003), confirms this view. Eldred establishes that fair use is a built-in free speech guard that furthers First Amendment principles. Id. Accordingly, fair use cannot be based solely on authorial consent. Even if an author were likely to reject a particular use, such as the use of clips of Charlie Chaplin in an obituary (as in Roy Export) or the use of lyrics in a parody (as in Acuff-Rose), fair use should still be available as a defense to copyright infringement.
  • 362
    • 38749117906 scopus 로고    scopus 로고
    • 155 F. Supp. 2d 1, 37-38, 42-43 (S.D.N.Y. 2001).
    • 155 F. Supp. 2d 1, 37-38, 42-43 (S.D.N.Y. 2001).
  • 363
    • 38749143705 scopus 로고    scopus 로고
    • See, e.g., Dun & Bradstreet Software Servs. v. Grace Consulting, 307 F.3d 197, 214-15 (3d Cir. 2002);
    • See, e.g., Dun & Bradstreet Software Servs. v. Grace Consulting, 307 F.3d 197, 214-15 (3d Cir. 2002);
  • 364
    • 38749084922 scopus 로고    scopus 로고
    • Computer Assocs. Int'l, Inc. v. Altai, Inc., 982 F.2d 693, 709-10 (2d Cir. 1992).
    • Computer Assocs. Int'l, Inc. v. Altai, Inc., 982 F.2d 693, 709-10 (2d Cir. 1992).
  • 365
    • 38749151325 scopus 로고    scopus 로고
    • See, e.g., May v. Morganelli-Heumann & Assocs., 618 F.2d 1363, 1367-68 (9th Cir. 1980) (looking to industry practices in architecture field to alter default rule that employer or commissioning party owns architectural drawings in pre-1976 Copyright Act case);
    • See, e.g., May v. Morganelli-Heumann & Assocs., 618 F.2d 1363, 1367-68 (9th Cir. 1980) (looking to industry practices in architecture field to alter default rule that employer or commissioning party owns architectural drawings in pre-1976 Copyright Act case);
  • 366
    • 38749138880 scopus 로고    scopus 로고
    • Jim Henson Prods, v. John T. Brady & Assocs., 16 F. Supp. 2d 259, 262, 267-77, 282, 285-86 & n.6, 288-90 (S.D.N.Y. 1997) (relying on advertising industry practices and entertainment attorney conventions to determine that Henson retained copyright in puppets created for use in defendant's commercials).
    • Jim Henson Prods, v. John T. Brady & Assocs., 16 F. Supp. 2d 259, 262, 267-77, 282, 285-86 & n.6, 288-90 (S.D.N.Y. 1997) (relying on advertising industry practices and entertainment attorney conventions to determine that Henson retained copyright in puppets created for use in defendant's commercials).
  • 367
    • 38749133376 scopus 로고    scopus 로고
    • But see Avedon v. Exstein, 141 F. Supp. 278, 279-80 (S.D.N.Y. 1956) (holding that a general rule that copyright in commissioned work rests in the patron absent a specific contrary provision in the governing contract could not be overcome by contradictory trade usage).
    • But see Avedon v. Exstein, 141 F. Supp. 278, 279-80 (S.D.N.Y. 1956) (holding that a general rule that copyright in commissioned work rests in the patron absent a specific contrary provision in the governing contract could not be overcome by contradictory trade usage).
  • 368
    • 38749120973 scopus 로고    scopus 로고
    • As I have noted, see supra note 22, looking at whether a legal rule is optimal requires an evaluation of what is the best possible outcome or rule given whatever metric of evaluation one is interested in. Law and economics scholars, for example, often evaluate whether a given rule is the most efficient or welfare-maximizing given the competing interests at stake.
    • As I have noted, see supra note 22, looking at whether a legal rule is "optimal" requires an evaluation of what is the best possible outcome or rule given whatever metric of evaluation one is interested in. Law and economics scholars, for example, often evaluate whether a given rule is the most efficient or welfare-maximizing given the competing interests at stake.
  • 369
    • 0345986761 scopus 로고    scopus 로고
    • See Robert D. Cooter, Decentralized Law for a Complex Economy: The Structural Approach to Adjudicating the New Law Merchant, 144 U. Pa. L. Rev. 1643, 1655-56, 1682-84, 1690, 1694-96 (1996) (suggesting that when industry-developed norms are likely to be efficient, courts should incorporate them into the law);
    • See Robert D. Cooter, Decentralized Law for a Complex Economy: The Structural Approach to Adjudicating the New Law Merchant, 144 U. Pa. L. Rev. 1643, 1655-56, 1682-84, 1690, 1694-96 (1996) (suggesting that when industry-developed norms are likely to be efficient, courts should incorporate them into the law);
  • 370
    • 38749092615 scopus 로고    scopus 로고
    • Epstein, Confusion, supra note 2, at 831-32 (supporting the UCCs incorporation of trade practices into contracts so long as the implied terms do not contradict or undermine explicit language in the relevant contract);
    • Epstein, Confusion, supra note 2, at 831-32 (supporting the UCCs incorporation of trade practices into contracts so long as the implied terms do not contradict or undermine explicit language in the relevant contract);
  • 371
    • 38749143304 scopus 로고    scopus 로고
    • Epstein, The T.J. Hooper, supra note 1, at 4, 24-25 (contending in the tort context that a given industry is better situated than courts are to determine the optimal safety measures);
    • Epstein, The T.J. Hooper, supra note 1, at 4, 24-25 (contending in the tort context that a given industry is better situated than courts are to determine the optimal safety measures);
  • 372
    • 38749092614 scopus 로고    scopus 로고
    • cf. Kraus, supra note 1, at 409-10 (concluding that although customs are not likely to be optimal, there are reasons to doubt that judge-made laws will be superior).
    • cf. Kraus, supra note 1, at 409-10 (concluding that although customs are not likely to be optimal, there are reasons to doubt that judge-made laws will be superior).
  • 373
    • 38749126231 scopus 로고    scopus 로고
    • In the tort context, for example, a number of well-regarded jurists and scholars have rejected the use of custom as a defense in negligence cases and concluded that, without independent legal analysis, industries are likely to develop suboptimal safety precautions. See, e.g, Tex. & Pac. Ry. v. Behymer, 189 U.S. 468, 470 (1903, Holmes, J, rejecting custom as a defense in negligence case);
    • In the tort context, for example, a number of well-regarded jurists and scholars have rejected the use of custom as a defense in negligence cases and concluded that, without independent legal analysis, industries are likely to develop suboptimal safety precautions. See, e.g., Tex. & Pac. Ry. v. Behymer, 189 U.S. 468, 470 (1903) (Holmes, J.) (rejecting custom as a defense in negligence case);
  • 374
    • 38749087966 scopus 로고    scopus 로고
    • The T.J. Hooper, 60 F.2d 737, 740 (2d Cir. 1932) (Hand, J.) (same);
    • The T.J. Hooper, 60 F.2d 737, 740 (2d Cir. 1932) (Hand, J.) (same);
  • 376
    • 38749138879 scopus 로고    scopus 로고
    • Morris, supra note 3, at 1159-60 (arguing against treating conformity with custom as a complete defense in tort cases). The vast majority of courts in tort cases have agreed and rejected conformity with custom as a defense to a negligence action.
    • Morris, supra note 3, at 1159-60 (arguing against treating conformity with custom as a complete defense in tort cases). The vast majority of courts in tort cases have agreed and rejected conformity with custom as a defense to a negligence action.
  • 377
    • 38749136659 scopus 로고    scopus 로고
    • See Epstein, The T.J. Hooper, supra note 1, at 8; Morris, supra note 3, at 1160 n.36.
    • See Epstein, The T.J. Hooper, supra note 1, at 8; Morris, supra note 3, at 1160 n.36.
  • 378
    • 38749138503 scopus 로고    scopus 로고
    • Several prominent scholars have also challenged the optimality of customary practices and norms in the context of the UCC's incorporation provisions, as well as more generally. See, e.g., Bernstein, supra note 1, at 715, 736, 738-39, 751-52, 756 (noting that there is no reason to expect [customs] to be optimal legally enforceable contract provisions or necessarily better provisions than a court could construct using any of a number of interpretive methods and demonstrating that industries do not view their trade practices as optimal and that they will often change them if given a chance to reflect on what would be the best practices);
    • Several prominent scholars have also challenged the optimality of customary practices and norms in the context of the UCC's incorporation provisions, as well as more generally. See, e.g., Bernstein, supra note 1, at 715, 736, 738-39, 751-52, 756 (noting that "there is no reason to expect [customs] to be optimal legally enforceable contract provisions or necessarily better provisions than a court could construct using any of a number of interpretive methods" and demonstrating that industries do not view their trade practices as optimal and that they will often change them if given a chance to reflect on what would be the best practices);
  • 379
    • 38749132354 scopus 로고    scopus 로고
    • Eric A. Posner, supra note 1, at 1698 (noting that there is no reason to think that customs will develop in ways that are particularly optimal).
    • Eric A. Posner, supra note 1, at 1698 (noting that there is no reason to think that customs will develop in ways that are particularly optimal).
  • 380
    • 0242685879 scopus 로고    scopus 로고
    • Theories of Intellectual Property
    • See, Stephen R. Munzer ed, For critiques of some of these justifications
    • See William Fisher, Theories of Intellectual Property, in New Essays in the Legal and Political Theory of Property 168, 169-72 (Stephen R. Munzer ed., 2001). For critiques of some of these justifications
    • (2001) New Essays in the Legal and Political Theory of Property , vol.168 , pp. 169-172
    • Fisher, W.1
  • 381
    • 38749105462 scopus 로고    scopus 로고
    • see Stephen Breyer, The Uneasy Case for Copyright: A Study of Copyright in Books, Photocopies, and Computer Programs, 84 Harv. L. Rev. 281, 289-91 (1970) (finding labor-reward and personality-based theories for copyright to be inadequate and advocating the incentive rationale as the primary justification for copyright law);
    • see Stephen Breyer, The Uneasy Case for Copyright: A Study of Copyright in Books, Photocopies, and Computer Programs, 84 Harv. L. Rev. 281, 289-91 (1970) (finding labor-reward and personality-based theories for copyright to be inadequate and advocating the incentive rationale as the primary justification for copyright law);
  • 382
    • 38749101997 scopus 로고    scopus 로고
    • Seana Valentine Shiffrin, Lockean Arguments for Private Intellectual Property, in New Essays in the Legal and Political Theory of Property, supra, at 138, 141 (arguing that the Lockean labor-reward theory should not apply to IP);
    • Seana Valentine Shiffrin, Lockean Arguments for Private Intellectual Property, in New Essays in the Legal and Political Theory of Property, supra, at 138, 141 (arguing that the Lockean labor-reward theory should not apply to IP);
  • 383
    • 38749127198 scopus 로고    scopus 로고
    • Raustiala & Sprigman, supra note 88, at 1717-18 (calling into question the validity of the incentive-rationale theory). Trademark law and the right of publicity have somewhat different justifications for their existence, which I will address shortly.
    • Raustiala & Sprigman, supra note 88, at 1717-18 (calling into question the validity of the incentive-rationale theory). Trademark law and the right of publicity have somewhat different justifications for their existence, which I will address shortly.
  • 384
    • 38749130852 scopus 로고    scopus 로고
    • See infra 1949
    • See infra 1949.
  • 385
    • 38749083049 scopus 로고    scopus 로고
    • This is true regardless of whether one thinks an optimal allocation should be the most efficient one or the most just one. Depending on which of these metrics is used, the allocation might differ, but each requires some consideration of both owner and user interests. When efficiency and justice conflict, I would err on the side of a just rather than an efficient allocation, but, as I suggest, this distinction is not crucial for either the proposed framework in Part IV or my critique here of the incorporation of custom
    • This is true regardless of whether one thinks an optimal allocation should be the most efficient one or the most just one. Depending on which of these metrics is used, the allocation might differ, but each requires some consideration of both owner and user interests. When efficiency and justice conflict, I would err on the side of a just rather than an efficient allocation, but, as I suggest, this distinction is not crucial for either the proposed framework in Part IV or my critique here of the incorporation of custom.
  • 386
    • 38749115424 scopus 로고    scopus 로고
    • I note that the disagreement over the optimality of customs with regards to safety measures is not driven entirely by the use of different metrics for evaluating optimality. Both Judge Hand and Professor Epstein agree that the evaluation of optimal safety measures requires a balancing of cost and effectiveness. See United States v. Carroll Towing Co, 159 F.2d 169, 173 2d Cir. 1947, The difference is simply that Judge Hand concluded that courts are better situated than industries to conduct this balancing
    • I note that the disagreement over the optimality of customs with regards to safety measures is not driven entirely by the use of different metrics for evaluating optimality. Both Judge Hand and Professor Epstein agree that the evaluation of optimal safety measures requires a balancing of cost and effectiveness. See United States v. Carroll Towing Co., 159 F.2d 169, 173 (2d Cir. 1947). The difference is simply that Judge Hand concluded that courts are better situated than industries to conduct this balancing.
  • 387
    • 38749125524 scopus 로고    scopus 로고
    • See discussion supra Subsection I.A.I.
    • See discussion supra Subsection I.A.I.
  • 388
    • 38749088691 scopus 로고    scopus 로고
    • Some of the decisions to remove or obscure trademarks are driven by an interest in promoting a strong market for payments for product placement in films and television rather than by fear of trademark infringement or dilution actions
    • Some of the decisions to remove or obscure trademarks are driven by an interest in promoting a strong market for payments for product placement in films and television rather than by fear of trademark infringement or dilution actions.
  • 389
    • 38749147735 scopus 로고    scopus 로고
    • I use the term another's IP somewhat loosely because the material for which clearance is sought often does not rise to the level of protectable IP, either because it does not meet the standards of patentability, copyrightability, or trademarkability, or because any such protection has expired.
    • I use the term "another's IP" somewhat loosely because the material for which clearance is sought often does not rise to the level of protectable IP, either because it does not meet the standards of patentability, copyrightability, or trademarkability, or because any such protection has expired.
  • 390
    • 38749144784 scopus 로고    scopus 로고
    • Inc. v. Dimension Films, 410 F.3d 792
    • Bridgeport Music, Inc. v. Dimension Films, 410 F.3d 792, 802 (6th Cir. 2005).
    • (2005) 802 (6th Cir
    • Music, B.1
  • 391
    • 38749089818 scopus 로고    scopus 로고
    • Although it is true that more powerful players, who are most often on the owners' side of transactions, will likely favor customs that promote owners' interests, it is nevertheless also true that almost every IP owner uses others' IP
    • Although it is true that more powerful players, who are most often on the owners' side of transactions, will likely favor customs that promote owners' interests, it is nevertheless also true that almost every IP owner uses others' IP.
  • 392
    • 0347419821 scopus 로고    scopus 로고
    • Lisa Bernstein, Merchant Law in a Merchant Court: Rethinking the Code's Search for Immanent Business Norms, 144 U. Pa. L. Rev. 1765, 1796-802 (1996).
    • Lisa Bernstein, Merchant Law in a Merchant Court: Rethinking the Code's Search for Immanent Business Norms, 144 U. Pa. L. Rev. 1765, 1796-802 (1996).
  • 393
    • 38749098144 scopus 로고    scopus 로고
    • Id, concluding that parties are likely to make concessions when relationships are harmonious that they would not want to make when the relationships are breached
    • Id. (concluding that parties are likely to make concessions when relationships are harmonious that they would not want to make when the relationships are breached).
  • 394
    • 38749131589 scopus 로고    scopus 로고
    • See Ellickson, supra note 67, at 255-56 (suggesting that close-knit communities, such as the cattle ranchers of Shasta County, are more likely to develop welfare-maximizing rules than outsider judges).
    • See Ellickson, supra note 67, at 255-56 (suggesting that close-knit communities, such as the cattle ranchers of Shasta County, are more likely to develop welfare-maximizing rules than outsider judges).
  • 395
    • 38749141788 scopus 로고    scopus 로고
    • Professor Robert Ellickson's work exploring the practices of Shasta County cattle ranchers, for example, focused on a community that had a much less sophisticated understanding of the governing laws, little interaction with attorneys, and strong norms against resort to the legal system. See Ellickson, supra note 67, at 48-51, 60, 62
    • Professor Robert Ellickson's work exploring the practices of Shasta County cattle ranchers, for example, focused on a community that had a much less sophisticated understanding of the governing laws, little interaction with attorneys, and strong norms against resort to the legal system. See Ellickson, supra note 67, at 48-51, 60, 62.
  • 396
    • 38749118265 scopus 로고    scopus 로고
    • Addison-Wesley Publ'g v. N.Y. Univ., No. 82-Civ-8333, 1983 WL 1134, at *2 (S.D.N.Y. 1983).
    • Addison-Wesley Publ'g v. N.Y. Univ., No. 82-Civ-8333, 1983 WL 1134, at *2 (S.D.N.Y. 1983).
  • 397
    • 38749106603 scopus 로고    scopus 로고
    • See Steven J. Melamut, 92 Law Libr. J. 157, 182 (2000);
    • See Steven J. Melamut, 92 Law Libr. J. 157, 182 (2000);
  • 398
    • 38749146293 scopus 로고    scopus 로고
    • Bernard Zidar, Fair Use and the Code of the Schoolyard: Can Copyshops Compile Coursepacks Consistent with Copyright?, 46 Emory L.J. 1363, 1377 (1997)
    • Bernard Zidar, Fair Use and the Code of the Schoolyard: Can Copyshops Compile Coursepacks Consistent with Copyright?, 46 Emory L.J. 1363, 1377 (1997)
  • 399
    • 38749143305 scopus 로고    scopus 로고
    • (citing Kenneth D. Crews, Copyright, Fair Use, and the Challenge for Universities 45 (1993)).
    • (citing Kenneth D. Crews, Copyright, Fair Use, and the Challenge for Universities 45 (1993)).
  • 400
    • 38749104704 scopus 로고    scopus 로고
    • Basic Books v. Kinko's Graphics Corp., 758 F. Supp. 1522, 1534 (S.D.N.Y. 1991).
    • Basic Books v. Kinko's Graphics Corp., 758 F. Supp. 1522, 1534 (S.D.N.Y. 1991).
  • 401
    • 38749086123 scopus 로고    scopus 로고
    • Document Servs., 99 F.3d 1381
    • See, e.g
    • See, e.g., Princeton Univ. Press v. Mich. Document Servs., 99 F.3d 1381, 1384 (6th Cir. 1996).
    • (1996) 1384 (6th Cir
    • Univ, P.1    Mich, P.V.2
  • 402
    • 38749138504 scopus 로고    scopus 로고
    • See id. at 1387-88
    • See id. at 1387-88.
  • 403
    • 0346390532 scopus 로고    scopus 로고
    • Cf. Omri Ben-Shahar, The Tentative Case Against Flexibility in Commercial Law, 66 U. Chi. L. Rev. 781, 784 (1999) (commenting on the danger that the UCC's incorporation provision will influence and alter development of customary practices);
    • Cf. Omri Ben-Shahar, The Tentative Case Against Flexibility in Commercial Law, 66 U. Chi. L. Rev. 781, 784 (1999) (commenting on the danger that the UCC's incorporation provision will influence and alter development of customary practices);
  • 404
    • 38749122481 scopus 로고    scopus 로고
    • McAdams, supra note 1, at 397-408 (describing interplay between norms and law).
    • McAdams, supra note 1, at 397-408 (describing interplay between norms and law).
  • 405
    • 38749134510 scopus 로고    scopus 로고
    • See Bernstein, supra note 187, at 1814-15
    • See Bernstein, supra note 187, at 1814-15.
  • 406
    • 38749091724 scopus 로고    scopus 로고
    • Gibson, supra note 123, at 884;
    • Gibson, supra note 123, at 884;
  • 407
    • 38749116621 scopus 로고    scopus 로고
    • see also Loren, supra note 123, at 6-7;
    • see also Loren, supra note 123, at 6-7;
  • 408
    • 38749127996 scopus 로고    scopus 로고
    • Africa, supra note 123, at 1148-49
    • Africa, supra note 123, at 1148-49.
  • 409
    • 38749111103 scopus 로고    scopus 로고
    • Gibson, supra note 123, at 885
    • Gibson, supra note 123, at 885.
  • 410
    • 84960565609 scopus 로고
    • A Simple Model of Herd Behavior, 107
    • Abhijit V. Benerjee, A Simple Model of Herd Behavior, 107 Q.J. Econ. 797, 798 (1992);
    • (1992) Q.J. Econ , vol.797 , pp. 798
    • Benerjee, A.V.1
  • 411
    • 27744568768 scopus 로고    scopus 로고
    • Sushil Bikhchandani et al., A Theory of Fads, Fashion, Custom, and Cultural Change as Informational Cascades, 100 J. Pol. Econ. 992, 994 (1992);
    • Sushil Bikhchandani et al., A Theory of Fads, Fashion, Custom, and Cultural Change as Informational Cascades, 100 J. Pol. Econ. 992, 994 (1992);
  • 413
    • 38749121351 scopus 로고    scopus 로고
    • note 1, at
    • Epstein, INS, supra note 1, at 86 (1992);
    • (1992) INS, supra , pp. 86
    • Epstein1
  • 414
    • 38749151921 scopus 로고    scopus 로고
    • see also Jessica Litman, Copyright Legislation and Technological Change, 68 Or. L. Rev. 275, 312 & n.206 (1989) (describing the lack of representation of the public during copyright revision debates).
    • see also Jessica Litman, Copyright Legislation and Technological Change, 68 Or. L. Rev. 275, 312 & n.206 (1989) (describing the lack of representation of the public during copyright revision debates).
  • 415
    • 38749144409 scopus 로고    scopus 로고
    • Cf. Zaring, supra note 81, at 345-47 (criticizing administrative agencies' reliance on industry statements of best practices in the absence of a public rulemaking and comment process).
    • Cf. Zaring, supra note 81, at 345-47 (criticizing administrative agencies' reliance on industry statements of best practices in the absence of a public rulemaking and comment process).
  • 417
    • 38749133000 scopus 로고    scopus 로고
    • Id. at 1727
    • Id. at 1727.
  • 418
    • 38749117905 scopus 로고    scopus 로고
    • Lloyd L. Weinreb, Custom, Law and Public Policy: The INS Case as an Example for Intellectual Property, 78 Va. L. Rev. 141, 146-47 (1992). I note that Weinreb's criticism of the use of custom in intellectual property cases seems somewhat inconsistent with his position taken elsewhere advocating that fair uses be determined on the basis of long-standing customary practices.
    • Lloyd L. Weinreb, Custom, Law and Public Policy: The INS Case as an Example for Intellectual Property, 78 Va. L. Rev. 141, 146-47 (1992). I note that Weinreb's criticism of the use of custom in intellectual property cases seems somewhat inconsistent with his position taken elsewhere advocating that fair uses be determined on the basis of long-standing customary practices.
  • 419
    • 38749098696 scopus 로고    scopus 로고
    • See Weinreb, supra note 28, at 1138-40
    • See Weinreb, supra note 28, at 1138-40.
  • 420
  • 421
    • 38749090185 scopus 로고    scopus 로고
    • Epstein, The T.J. Hooper, supra note 1, at 12-13
    • Epstein, The T.J. Hooper, supra note 1, at 12-13.
  • 422
    • 38749145563 scopus 로고    scopus 로고
    • Saunders, supra note 46, at 165
    • Saunders, supra note 46, at 165.
  • 423
    • 38749133373 scopus 로고    scopus 로고
    • See discussion supra 2.b & note 61
    • See discussion supra Subsection I.A.2.b & note 61.
    • Subsection, I.A.1
  • 424
    • 38749131237 scopus 로고    scopus 로고
    • See discussion infra Section III.B & Part IV
    • See discussion infra Section III.B & Part IV.
  • 425
    • 38749124384 scopus 로고    scopus 로고
    • See generally Carter, supra note 6, at 132 (arguing against courts' consideration of custom in IP cases due to the difficulty of jurists accurately determining what the applicable custom is).
    • See generally Carter, supra note 6, at 132 (arguing against courts' consideration of custom in IP cases due to the difficulty of jurists accurately determining what the applicable custom is).
  • 426
    • 38749114299 scopus 로고    scopus 로고
    • Bernstein, supra note 1, at 778-80
    • Bernstein, supra note 1, at 778-80.
  • 427
    • 38749154290 scopus 로고    scopus 로고
    • There is an opportunity for strategic behavior in the development of these guide-lines and policies-parties can write down what they wish the custom were, rather than what it actually is. The statements of best practices are examples of this strategy, although from the perspective of the smaller players. See discussion supra Subsection I.A.2.d; infra Sections IV.C-D. A prominent example of such behavior outside the IP context is in international law, where states often try to create an evidentiary record to establish or oppose customary law without regard to what the actual customary practice is.
    • There is an opportunity for strategic behavior in the development of these guide-lines and policies-parties can write down what they wish the custom were, rather than what it actually is. The statements of best practices are examples of this strategy, although from the perspective of the smaller players. See discussion supra Subsection I.A.2.d; infra Sections IV.C-D. A prominent example of such behavior outside the IP context is in international law, where states often try to create an evidentiary record to establish or oppose customary law without regard to what the actual customary practice is.
  • 428
    • 38749135857 scopus 로고    scopus 로고
    • See, An Introduction to International Law 54-55
    • See Mark Janis, An Introduction to International Law 54-55 (2003).
    • (2003)
    • Janis, M.1
  • 430
    • 38749138144 scopus 로고    scopus 로고
    • Bernstein, supra note 1, at 714;
    • Bernstein, supra note 1, at 714;
  • 431
    • 38749095909 scopus 로고    scopus 로고
    • Ellickson, supra note 67, at 177-83;
    • Ellickson, supra note 67, at 177-83;
  • 432
  • 433
  • 434
    • 38749124754 scopus 로고    scopus 로고
    • Posner, supra note 1
    • at, questioning the conclusion that close-knit communities develop optimal practices
    • But see Eric A. Posner, supra note 1, at 1698 (questioning the conclusion that close-knit communities develop optimal practices).
    • But see Eric, A.1
  • 435
    • 38749090950 scopus 로고    scopus 로고
    • Ellickson, supra note 67, at 167,187,228,267,283
    • Ellickson, supra note 67, at 167,187,228,267,283.
  • 436
    • 38749111470 scopus 로고    scopus 로고
    • Lemley, supra note 92, at 1267
    • Lemley, supra note 92, at 1267.
  • 437
    • 38749154717 scopus 로고    scopus 로고
    • Id. at 1268-69
    • Id. at 1268-69.
  • 438
    • 38749124753 scopus 로고    scopus 로고
    • See, e.g., Epstein, Confusion, supra note 2, at 822-29 (suggesting that parties may use custom in contract setting as a common ground of understanding or as an efficient shortcut for needing to negotiate specific contract terms);
    • See, e.g., Epstein, Confusion, supra note 2, at 822-29 (suggesting that parties may use custom in contract setting as a common ground of understanding or as an efficient shortcut for needing to negotiate specific contract terms);
  • 439
    • 38749108495 scopus 로고    scopus 로고
    • cf. Epstein, The T.J. Hooper, supra note 1, at 7 (suggesting that following custom may provide useful certainty for involved parties).
    • cf. Epstein, The T.J. Hooper, supra note 1, at 7 (suggesting that following custom may provide useful certainty for involved parties).
  • 440
    • 38749127998 scopus 로고    scopus 로고
    • Bernstein, supra note 187, at 1796;
    • Bernstein, supra note 187, at 1796;
  • 441
    • 38749106995 scopus 로고    scopus 로고
    • Bernstein, supra note 1, at 769-70;
    • Bernstein, supra note 1, at 769-70;
  • 442
    • 38749142183 scopus 로고    scopus 로고
    • see also David Charny, Hypothetical Bargains: The Normative Structure of Contract Interpretation, 89 Mich. L. Rev. 1815, 1859 (1991).
    • see also David Charny, Hypothetical Bargains: The Normative Structure of Contract Interpretation, 89 Mich. L. Rev. 1815, 1859 (1991).
  • 443
    • 38749109258 scopus 로고    scopus 로고
    • Contract law does have a public policy or unconscionability exception, but it is generally narrowly construed
    • Contract law does have a public policy or unconscionability exception, but it is generally narrowly construed.
  • 444
    • 38749126440 scopus 로고    scopus 로고
    • Rodi Yachts v. Nat'l Marine, 984 F.2d 880, 889 (7th Cir. 1993) (emphasis added) (holding that customary practices determined negligence).
    • Rodi Yachts v. Nat'l Marine, 984 F.2d 880, 889 (7th Cir. 1993) (emphasis added) (holding that customary practices determined negligence).
  • 445
    • 38749116983 scopus 로고    scopus 로고
    • Epstein thinks strict liability should apply when third parties or strangers are injured. Epstein, The T.J. Hooper, supra note 1, at 4-5 & n.14. Courts, however, have not followed his suggestions for expanding strict liability.
    • Epstein thinks strict liability should apply when third parties or strangers are injured. Epstein, The T.J. Hooper, supra note 1, at 4-5 & n.14. Courts, however, have not followed his suggestions for expanding strict liability.
  • 446
    • 38749113937 scopus 로고    scopus 로고
    • See, e.g., Tex. & Pac. Ry. v. Behymer, 189 U.S. 468, 470 (1903);
    • See, e.g., Tex. & Pac. Ry. v. Behymer, 189 U.S. 468, 470 (1903);
  • 447
    • 38749103911 scopus 로고    scopus 로고
    • The T.J. Hooper, 60 F.2d 737, 740 (2d Cir. 1932);
    • The T.J. Hooper, 60 F.2d 737, 740 (2d Cir. 1932);
  • 449
    • 38749112206 scopus 로고    scopus 로고
    • Morris, supra note 3
    • Morris, supra note 3.
  • 450
    • 0041702381 scopus 로고
    • See, e.g, The Theory of Legislation 111, 137 Boston, Weeks, Jordan & Co
    • See, e.g., Jeremy Bentham, Principles of the Civil Code, in The Theory of Legislation 111, 137 (Boston, Weeks, Jordan & Co. 1840);
    • (1840) Principles of the Civil Code
    • Bentham, J.1
  • 451
    • 38749095908 scopus 로고    scopus 로고
    • Stephen R. Munzer, A Theory of Property 28-31 (2000).
    • Stephen R. Munzer, A Theory of Property 28-31 (2000).
  • 452
    • 38749112579 scopus 로고    scopus 로고
    • See, e.g., Carol M. Rose, Left Brain, Right Brain and History in the New Law and Economics of Property, 79 Or. L. Rev. 479, 485-86 (2000).
    • See, e.g., Carol M. Rose, Left Brain, Right Brain and History in the New Law and Economics of Property, 79 Or. L. Rev. 479, 485-86 (2000).
  • 453
    • 38749107788 scopus 로고    scopus 로고
    • Carol M. Rose, Property and Expropriation: Themes and Variations on American Law, 2000 Utah L. Rev. 1, 19, 22.
    • Carol M. Rose, Property and Expropriation: Themes and Variations on American Law, 2000 Utah L. Rev. 1, 19, 22.
  • 454
    • 38749125148 scopus 로고    scopus 로고
    • I, § 8, cl. 8
    • U.S. Const, art. I, § 8, cl. 8.
    • Const, U.S.1    art2
  • 455
    • 38749102379 scopus 로고    scopus 로고
    • Rosemont Enters, v. Random House, 366 F.2d 303, 307 (2d Cir. 1966).
    • Rosemont Enters, v. Random House, 366 F.2d 303, 307 (2d Cir. 1966).
  • 456
    • 38749130105 scopus 로고    scopus 로고
    • See Rothman, Initial Interest Confusion, supra note 29, at 124-30, 190-91
    • See Rothman, Initial Interest Confusion, supra note 29, at 124-30, 190-91.
  • 457
    • 38749084920 scopus 로고    scopus 로고
    • Times Hires Talent Agency
    • Aug. 17, at
    • Lorne Manly, Times Hires Talent Agency, N.Y. Times, Aug. 17, 2006, at E2.
    • (2006) N.Y. Times
    • Manly, L.1
  • 458
    • 38749126438 scopus 로고    scopus 로고
    • See, e.g, Rose, supra note 225, at 490-91;
    • See, e.g., Rose, supra note 225, at 490-91;
  • 459
    • 0000056271 scopus 로고    scopus 로고
    • Canons of Property Talk, or Blackstone's Anxiety, 108
    • see also
    • see also Carol M. Rose, Canons of Property Talk, or Blackstone's Anxiety, 108 Yale L.J. 601, 625 (1998).
    • (1998) Yale L.J , vol.601 , pp. 625
    • Rose, C.M.1
  • 460
    • 38749099485 scopus 로고    scopus 로고
    • Charny, supra note 219, at 1823
    • Charny, supra note 219, at 1823.
  • 462
    • 38749095234 scopus 로고    scopus 로고
    • See id. at 106-07
    • See id. at 106-07.
  • 463
    • 38749102378 scopus 로고    scopus 로고
    • Relevant evidence is that which has any tendency to make the existence of any fact that is of consequence to the determination of the action more probable or less probable than it would be without the evidence Fed. R. Evid. 401.
    • Relevant evidence is that which has "any tendency to make the existence of any fact that is of consequence to the determination of the action more probable or less probable than it would be without the evidence" Fed. R. Evid. 401.
  • 464
    • 38749149981 scopus 로고    scopus 로고
    • Nevertheless, relevant evidence is not admissible if its probative value is substantially outweighed by the danger of unfair prejudice, confusion of the issues, or misleading the jury. Fed. R. Evid. 403.
    • Nevertheless, relevant evidence is not admissible "if its probative value is substantially outweighed by the danger of unfair prejudice, confusion of the issues, or misleading the jury." Fed. R. Evid. 403.
  • 465
    • 38749124385 scopus 로고    scopus 로고
    • Bernstein, supra note 1, at 714-15
    • Bernstein, supra note 1, at 714-15.
  • 466
    • 38749120621 scopus 로고    scopus 로고
    • See, e.g., Caterpillar, Inc. v. Walt Disney Co., 287 F. Supp. 2d 913, 917 (C.D. Ill. 2003);
    • See, e.g., Caterpillar, Inc. v. Walt Disney Co., 287 F. Supp. 2d 913, 917 (C.D. Ill. 2003);
  • 467
    • 38749087253 scopus 로고    scopus 로고
    • Wham-O, Inc. v. Paramount Pictures Corp., 286 F. Supp. 2d 1254, 1257-58 (N.D. Cal. 2003).
    • Wham-O, Inc. v. Paramount Pictures Corp., 286 F. Supp. 2d 1254, 1257-58 (N.D. Cal. 2003).
  • 468
    • 38749139919 scopus 로고    scopus 로고
    • Roy Exp. Co. Establishment of Vaduz v. CBS, Inc., 672 F.2d 1095 (2d Cir. 1982);
    • Roy Exp. Co. Establishment of Vaduz v. CBS, Inc., 672 F.2d 1095 (2d Cir. 1982);
  • 469
    • 38749117180 scopus 로고    scopus 로고
    • see also discussion supra
    • see also discussion supra Part II.
    • , vol.2
    • Part1
  • 470
    • 38749137382 scopus 로고    scopus 로고
    • Although there was evidence in the case that CBS did clear clips used in some shows and obituaries and had sought a license in the instant case, the general practice in the television industry at the time was not to clear film clips when used in nightly news broadcasts or obituary segments. See Testimony of Robert Eaton, Roy Exp. Co. Establishment of Vaduz v. CBS, Inc, 503 F. Supp. 1137 S.D.N.Y. 1980, No. 78-Civ. 2417
    • Although there was evidence in the case that CBS did clear clips used in some shows and obituaries and had sought a license in the instant case, the general practice in the television industry at the time was not to clear film clips when used in nightly news broadcasts or obituary segments. See Testimony of Robert Eaton, Roy Exp. Co. Establishment of Vaduz v. CBS, Inc., 503 F. Supp. 1137 (S.D.N.Y. 1980) (No. 78-Civ. 2417)
  • 471
    • 38749143704 scopus 로고    scopus 로고
    • reprinted in Excerpts of Record at 682-93, 672 F.2d 1095 (2d. Cir. 1981) (Nos. 81-7027,81-7109).
    • reprinted in Excerpts of Record at 682-93, 672 F.2d 1095 (2d. Cir. 1981) (Nos. 81-7027,81-7109).
  • 472
    • 38749118649 scopus 로고    scopus 로고
    • Cf. Lemley, see supra note 92, at 1275
    • Cf. Lemley, see supra note 92, at 1275.
  • 473
    • 38749135856 scopus 로고    scopus 로고
    • Blackstone, supra note 4, at *76.
    • Blackstone, supra note 4, at *76.
  • 474
    • 38749122479 scopus 로고    scopus 로고
    • See, e.g., Eibel Process Co. v. Minn. & Ontario Paper Co., 261 U.S. 45, 56 (1923) (holding that the fact that two-thirds of the market had licensed a patent was weighty evidence that the patent was valid);
    • See, e.g., Eibel Process Co. v. Minn. & Ontario Paper Co., 261 U.S. 45, 56 (1923) (holding that the fact that two-thirds of the market had licensed a patent was "weighty evidence" that the patent was valid);
  • 475
    • 38749153598 scopus 로고    scopus 로고
    • WMS Gaming Inc. v. Int'l Game Tech., 184 F.3d 1339, 1359-60 (Fed. Cir. 1999) (holding that the existence of a licensing market is evidence of nonobviousness);
    • WMS Gaming Inc. v. Int'l Game Tech., 184 F.3d 1339, 1359-60 (Fed. Cir. 1999) (holding that the existence of a licensing market is evidence of nonobviousness);
  • 476
    • 38749115842 scopus 로고    scopus 로고
    • see also 2 Donald S. Chisum, Chisum on Patents § 5.05[3] (2006).
    • see also 2 Donald S. Chisum, Chisum on Patents § 5.05[3] (2006).
  • 477
    • 38749128377 scopus 로고    scopus 로고
    • See, e.g., John E. Thropp's Sons Co. v. Seiberling, 264 U.S. 320, 329-30 (1924) (discounting evidence of licensing when licensing was deemed a reasonable sum to purchase .. . peace and a wise course for the smaller manufacturer);
    • See, e.g., John E. Thropp's Sons Co. v. Seiberling, 264 U.S. 320, 329-30 (1924) (discounting evidence of licensing when licensing was deemed a reasonable sum to "purchase .. . peace" and "a wise course for the smaller manufacturer");
  • 478
    • 38749126798 scopus 로고    scopus 로고
    • EWP Corp. v. Reliance Universal, 755 F.2d 898, 907-08 (Fed. Cir. 1985) (noting that licensing is often driven by concerns other than validity, such as being mutually beneficial or being cheaper than defending an infringement action);
    • EWP Corp. v. Reliance Universal, 755 F.2d 898, 907-08 (Fed. Cir. 1985) (noting that licensing is often driven by concerns other than validity, such as being "mutually beneficial" or being cheaper than defending an infringement action);
  • 479
    • 38749149948 scopus 로고    scopus 로고
    • Dotolo v. Quigg, 12 U.S.P.Q.2d 1032, 1038 (D.D.C. 1989) (limiting consideration of licensing to circumstances in which patentee demonstrated that licensing was prompted by non-obviousness of his product and not other business reasons, such as the cost of defending an infringement suit);
    • Dotolo v. Quigg, 12 U.S.P.Q.2d 1032, 1038 (D.D.C. 1989) (limiting consideration of licensing to circumstances in which patentee demonstrated that licensing was prompted by "non-obviousness of his product and not other business reasons, such as the cost of defending an infringement suit");
  • 480
    • 38749099834 scopus 로고    scopus 로고
    • cf. Polydoros v. Twentieth Century Fox Film Corp., 79 Cal. Rptr. 2d 207, 212 (Ct. App. 1997) (rejecting argument that general clearance of names in film industry could form basis of negligence claim for the appropriation of plaintiff's identity, and noting that [t]he industry custom of obtaining 'clearance' establishes nothing, other than the unfortunate reality that many filmmakers may deem it wise to pay a small sum up front for a written consent to avoid later having to spend a small fortune to defend unmeritorious lawsuits such as this one).
    • cf. Polydoros v. Twentieth Century Fox Film Corp., 79 Cal. Rptr. 2d 207, 212 (Ct. App. 1997) (rejecting argument that general clearance of names in film industry could form basis of negligence claim for the appropriation of plaintiff's identity, and noting that "[t]he industry custom of obtaining 'clearance' establishes nothing, other than the unfortunate reality that many filmmakers may deem it wise to pay a small sum up front for a written consent to avoid later having to spend a small fortune to defend unmeritorious lawsuits such as this one").
  • 481
    • 38749106205 scopus 로고    scopus 로고
    • See supra note 163
    • See supra note 163.
  • 483
    • 38749112205 scopus 로고    scopus 로고
    • There still may be a fair use or use protected by the First Amendment in such an instance, but the customary practice is relevant to the initial question of consumer confusion
    • There still may be a fair use or use protected by the First Amendment in such an instance, but the customary practice is relevant to the initial question of consumer confusion.
  • 484
    • 0037327839 scopus 로고    scopus 로고
    • The Mechanisms of the Slippery Slope, 116
    • examining the characteristics and merits of slippery slope arguments in general, See generally
    • See generally Eugene Volokh, The Mechanisms of the Slippery Slope, 116 Harv. L. Rev. 1026 (2003) (examining the characteristics and merits of "slippery slope" arguments in general).
    • (2003) Harv. L. Rev , vol.1026
    • Volokh, E.1
  • 485
    • 38749140651 scopus 로고    scopus 로고
    • See discussion supra
    • See discussion supra Subsection I.B.3.
    • , vol.3
    • Subsection, I.B.1
  • 486
    • 38749140650 scopus 로고    scopus 로고
    • The Creative Commons license states, Nothing in this license is intended to reduce, limit, or restrict any rights arising from fair use, first sale or other limitations on the exclusive rights of the copyright owner under copyright law or other applicable laws. Creative Commons, Legal Code, http://creativecommons.org/licenses/by-ncnd/2.5/legalcode (last visited Nov. 13, 2007).
    • The Creative Commons license states, "Nothing in this license is intended to reduce, limit, or restrict any rights arising from fair use, first sale or other limitations on the exclusive rights of the copyright owner under copyright law or other applicable laws." Creative Commons, Legal Code, http://creativecommons.org/licenses/by-ncnd/2.5/legalcode (last visited Nov. 13, 2007).
  • 487
    • 38749132999 scopus 로고    scopus 로고
    • I note that the new version 3.0 license states this somewhat differently: Fair Dealing Rights. Nothing in this License is intended to reduce, limit, or restrict any uses free from copyright or rights arising from limitations or exceptions that are provided for in connection with the copyright protection under copyright law or other applicable laws. Id, last visited Nov. 13, 2007
    • I note that the new version 3.0 license states this somewhat differently: "Fair Dealing Rights. Nothing in this License is intended to reduce, limit, or restrict any uses free from copyright or rights arising from limitations or exceptions that are provided for in connection with the copyright protection under copyright law or other applicable laws." Id., http://creativecommons.Org/licenses/by-nc-nd/3.0/legalcode (last visited Nov. 13, 2007).


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.