'Celebrate humanity' or 'consumers?': A critical evaluation of a brand in motion

Social Identities

Volumn 14, Issue 1, 2008, Pages 63-76

  Maguire, Joseph ^a   Barnard, Sarah ^a   Butler, Katie ^b   Golding, Peter ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

Branding; Consumption; Media sport; Olympics

Indexed keywords

ADVERTISING; CULTURAL IDENTITY; CULTURAL TRADITION; MARKETING; OLYMPIC GAMES;

ATHENS [ATTICA]; ATTICA; EURASIA; EUROPE; GREECE; SOUTHERN EUROPE;

EID: 38649131467     PISSN: 13504630     EISSN: 13630296     Source Type: Journal    
DOI: 10.1080/13504630701848598     Document Type: Article

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