The business of customer experience: Lessons learned at Wells Fargo

Interactions

Volumn 15, Issue 1, 2008, Pages 38-43

  Watson, Secil ^a  

^a SVP Channel Strategy ^*

Author keywords

[No Author keywords available]

Indexed keywords

INFORMATION SERVICES; ITERATIVE METHODS; STANDARDS; USER INTERFACES; WEB SERVICES;

PRODUCT CONTENTS; SALES CHANNELS;

INTERNET;

EID: 38649084992     PISSN: 10725520     EISSN: 15583449     Source Type: Trade Journal    
DOI: 10.1145/1330526.1330539     Document Type: Article

References (2)

1. Beers, R.and Whitney, P. (2006), "From Ethnographic Insight to User-centered Design Tools," EPIC 2006 Conference Proceedings, pp. 144-154. ISBN 1-931403-30-4, American Anthropological Association.
2. Strothkamp, B. (May 23, 2007) Case Study: Metrics Drive Wells Fargo's Home Page. A Best Practice Home Page Driven By Data - Not Opinions, http://www.forrester.com/Research/Document/0,7211,42448,00.html