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Business Horizons
Volumn 29, Issue 1, 1986, Pages 54-61
Sustainable competitive advantage-What it is, what it isn't

(1)  Coyne, Kevin P a  

a NONE
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EID: 38249043706     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/0007-6813(86)90087-X     Document Type: Article
Times cited : (246)
References (2)
  • 1
    • 84913319834 scopus 로고    scopus 로고
    • “Competitive strategy,” as the term is used in this article, is exclusively concerned with defeating competitors and achieving dominance in a product/market segment. It is thus—in concept, and usually in practice—a subset of business strategy, which addresses the broader goal of maximizing the wealth of shareholders.
  • 2
    • 84913319833 scopus 로고    scopus 로고
    • For example, if the business is a “natural monopoly.” A natural monopoly exists where either (1) economies of scale cause marginal costs to decline past the point where production volume equals market demand (that is, where the most efficient economic system is to have only one producer); or (2) the social costs of installing duplicate production/distribution systems outweigh the benefits, a situation usually leading to the establishment of a legal monopoly by government fiat.

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.