Predevelopment activities determine new product success

Industrial Marketing Management

Volumn 17, Issue 3, 1988, Pages 237-247

  Cooper, Robert G ^a  

^a NONE

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[No Author keywords available]

Indexed keywords

EID: 38249028323     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/0019-8501(88)90007-7     Document Type: Article

References (23)

1. A Discriminant Model For Investigating Scenarios of Industrial New Product Failure
2. Why New Industrial Products Fail
3. The Dimensions of Industrial New Product Success and Failure
4. Identifying Industrial New Product Success: Project NewProd
5. A Process Model for Industrial New Product Development
6. Selecting Winning New Product Projects
7. The Performance Impact of Product Innovation Strategies
8. An Investigation into the New Product Process
9. New Product Failure Rates—Facts and Fallacies
10. Protocol New Tool for Product Innovation
11. New Products Winners and Losers
12. New Pressures
13. A Study of Success and Failure in Product Innovation The Case of the US Electronics Industry
14. Why New Products Fail
15. Factors for Success in Industrial Innovation
16. The Hungarian SAPPHO: Some Comments and Comparison
17. SAPPHO Updated—Project SAPPHO Phase II
18. Field Studies of the Technological Innovation Process
19. A Scoring Methodology for Assessing the Suitability of Management Science Models
20. Has Your Customer Already Developed Your Next Product?
21. Successful Industrial Products from Customer Ideas
22. Get New Products From Customers