On modeling revitalization decisions for weak industrial products

Omega

Volumn 17, Issue 6, 1989, Pages 571-581

  Mesak, HI ^a   Elimam, AA ^b  

^a LOUISIANA TECH UNIVERSITY   (United States)

^b KUWAIT INSTITUTE FOR SCIENTIFIC RESEARCH   (Kuwait)

Author keywords

break even analysis; marketing research; product line management; revitalization decisions; sensitivity analysis

Indexed keywords

EID: 38249025968     PISSN: 03050483     EISSN: None     Source Type: Journal    
DOI: 10.1016/0305-0483(89)90061-3     Document Type: Article

References (24)

1. Revitalizing weak industrial products
2. Pruning the product line
3. Strategy for divestment
4. Identifying industrial new product success: Project new products
5. Product planning: The essence of corporate strategy
6. Product line deletion and simplification
7. Improving product abandonment decisions
8. New emphasis on divestment opportunities
9. Product elimination: Practices, policies and ethics
10. A new way to make product line decisions
11. Business Strategies for Problem Products
12. Inverted break-even analysis for profitable marketing decisions
13. Phasing-out weak products
14. An integer programming approach to the optimal product line selection problem
15. Profiting form the declining products
16. Towards theory of marketing strategy
17. Successful industrial innovations A multivariate analysis
18. Operations research techniques to a basic problem of management planning and control
19. Marketing applications of the analytical hierarchy process
20. Planning product line strategy: A matrix approach
21. The assessment of product deletion decision indicators