Product development approaches in established firms

Industrial Marketing Management

Volumn 18, Issue 2, 1989, Pages 113-124

  Johne, F Axel ^a   Snelson, Patricia A ^a  

^a NONE

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Indexed keywords

EID: 38249022378     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/0019-8501(89)90028-X     Document Type: Article

References (33)

1. How New Product Strategies Impact on Performance
2. The New Product Process A Decision Guide for Managers
3. Criteria for Screening New Industrial Products
4. An Investigation into the New Product Process: Steps, Deficiencies, Impact
5. New Products: What Separates Winners From Losers?
6. Defining the Charter for Product Innovation
7. Missing-the-Boat and Sinking-the-Boat A Conceptual Model of Entrepreneurial Risk
8. The Rise and Fall of Ten Venture Groups
9. How Experienced Innovators Organize
10. Marketing's Role in Successful Product Development
11. Success Factors in Product Innovation: A Selective Look at the Literature
12. A Study of Success and Failure in Product Innovation The Case of the US Electronics Industry
13. Strategy: Framing Business Intentions
14. Managing Innovation: Controlled Chaos
15. The Characteristics of Successful Innovators and Technically Progressive Firms (With Some Comments on Innovation Research
16. Problems of Organizing for Effective New Product Development
17. Behind the Brands at P&G
18. The New New Product Development Game
19. Product Development and Management
20. Organizing for Innovation
21. A Taxonomy of R&D Control Models and Variables Affecting Their Use
22. Product Diversity and Firm Performance An Empirical Investigation